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Marketing Funnel Widget



The Marketing Funnel Widget utilizes data from Google Analytics, AdWords (via Google Analytics) and Search Console and allows you to create a colorful mixed metric funnel comparing up to 10 metrics. 

This widget can be added to white label marketing dashboards, client dashboards and PDF reports. In marketing dashboards you can set it to display at half or full page width. You can view a marketing dashboard sample that contains this and additional widgets (password is demo).

Important! In order to utilize all the available metrics in this report you must have the following integrations configured correctly:

marketing funnel widget
Located in Reports > Graphs > Widgets
 

Video: Creating a Marketing Funnel

             
 



Marketing Funnel Examples

 
Google Analytics

In this example the Google Analytics Sessions, Goal Completions, Users, New Users and Bounces metrics were selected, along with the bold tones color palette and width set to 480.

marketing funnel bold colors 480 wide

In this example, Google Analytics Page Views, Sessions, New Users and Bounces are displayed in a funnel of bright tones, set to a width of 600.

marketing funnel with bright colors 600 wide

Search Console and AdWords

In this marketing funnel, Search Console Impressions and Clicks are compared to AdWords Impressions and Clicks. 

Marketing funnel comparing Search Console to AdWords impressions and clicks

Report Options

            
 
select a date range

Date

 
  • Select a report date range
widget settings

Widget Settings


  • Widget Title (optional): enter text for the title to display above the widget
  • Click to select from a list of Color Palettes
  • Width: default is 360, you may change that to make the width wider or more narrow
  • Height: default is 360, you may adjust the height as needed
metric settings

Metric Settings

 
Select up to 10 metrics to display in the funnel. You can drag them into the order you want them to display in the funnel from top to bottom.

AdWords
  • Ad Clicks
  • Ad Cost
  • Average CPC
  • CTR
  • Impressions
Google Analytics
  • Average Event Value
  • Bounce Rate
  • Bounces
  • Conversion Rate
  • Events / Session with Event
  • Event Value
  • Goal Completions
  • Goal Conversion Rate
  • Goal Value
  • Hits
  • New Users
  • Pages/Session
  • Page Views
  • Revenue
  • Sessions
  • Sessions with Event
  • Total Events
  • Transactions
  • Unique Events
  • Users
Search Console
  • Clicks
  • CTR
  • Impressions
Add Goal Metric
If Google Analytics metrics are selected, you can select and apply a Goal Metric filter
  • Completions
  • Conversion Rate
  • Value
Select the goal name
Click the Add button

Click the Apply Changes button
 



Add to PDF Report

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Add to Marketing Dashboard

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Add to Client Dashboard

More

Google Analytics Reports and Graphs

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Google Search & Ad Metrics Glossary

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