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Event Tracking Performance

The Analytics Events Performance report provides analysis of traffic engagement with website events. 

Important! In order to use this feature Google Analytics must be set up as an authorized connection in Rank Ranger (please refer to our Google Analytics documentation) and activate Google Tag Manager in your Google Analytics account. Learn more about Google's Events tracking feature.

Analytics Events Traffic Performance



Use the "Compare to Past" option (located under Date in Report Options) to analyze traffic between two time periods, mouse-over any point or number for detailed description.

Compare Analytics Events data to previous month


This section demonstrates the total number of events that occurred during the report period and provides metrics such as the number of unique events, value (if a value exists in Analytics for an event), and sessions involving events.
Analytics Events Chart

Top Event Categories
Displays the top traffic based on Event categories.

Top Event Categories

Top Actions

Displays a list of the top Event Actions.

Top Keywords

Report Options

Report Title

Custom Date Range
Select a custom Date Range


  • Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
  • Check the Compare to Past box and select a period, if desired.
Events Performance report sections

General Settings

  • Enter a custom report title (optional)
  • Show or Hide report sections:
    • Metric Graph
    • Metrics Totals
    • Top Categories
    • Top Actions
Google Analytics key metric options

Google Analytics Filter by Key Metric

Select to filter data by a specific metric:
  • Total Events
  • Unique Events
  • Event Value
  • Sessions with Event
  • Average Value
  • Events / Session with Event
Analytics Goals and Conversions


Filter data by:
  • All Sessions
  • All Goals
  • Specific Goals that appear in the list based on the goals you've set in your Google Analytics account(items shown here are examples).

Select Currency type from the list of world currencies.  If the currency you have set up in Google doesn't pass correctly through Google Analytics to Rank Ranger, you can change the currency symbol with this setting.

Additional Filters

Additional Segment, Search Type & Keyword Filters

  • Filter by Segments available in your Google Analytics account
  • Choose the desired Search Type:
    • All
    • Organic
    • Paid
    • Organic & Paid
    • Exclude Organic
    • Exclude Paid
  • View All events or select an Event Category.
Save Report Default


  • Click the Apply Changes button.

For more information, please refer to:
  • Report Default Settings for more information about default setting features and uses.
  • The Report Tools section of the User Guide for additional information regarding report views, data export, adding this report to an existing White Label PDF report and more.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Google Analytics Reports and Graphs

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