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Event Tracking Performance

The Analytics Events Performance report provides analysis of traffic engagement with website events. 

Important! In order to use this feature Google Analytics must be set up as an authorized connection in Rank Ranger (please refer to our Google Analytics documentation) and activate Google Tag Manager in your Google Analytics account. Learn more about Google's Events tracking feature.

Analytics Events Traffic Performance



Use the "Compare to Past" option (located under Date in Report Options) to analyze traffic between two time periods, mouse-over any point or number for detailed description.

Compare Analytics Events data to previous month


This section demonstrates the total number of events that occurred during the report period and provides metrics such as the number of unique events, value (if a value exists in Analytics for an event), and sessions involving events.
Analytics Events Chart

Top Event Categories
Displays the top traffic based on Event categories.

Top Event Categories

Top Actions

Displays a list of the top Event Actions.

Top Keywords

Report Options

Report Title


  • Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
  • Check the Compare to Past box and select a period, if desired.
    If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.
    We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.
    The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).
Events Performance report sections

General Settings

  • Enter a custom report title (optional)
  • Show or Hide report sections:
    • Metric Graph
    • Metrics Totals
    • Top Categories
    • Top Actions
Google Analytics key metric options

Google Analytics Filter by Key Metric

Select to filter data by a specific metric:
  • Total Events
  • Unique Events
  • Event Value
  • Sessions with Event
  • Average Value
  • Events / Session with Event
Analytics Goals and Conversions


Filter data by:
  • All Sessions
  • All Goals
  • Specific Goals that appear in the list based on the goals you've set in your Google Analytics account(items shown here are examples).

Select Currency type from the list of world currencies.  If the currency you have set up in Google doesn't pass correctly through Google Analytics to Rank Ranger, you can change the currency symbol with this setting.

Additional Filters

Additional Segment, Search Type & Keyword Filters

  • Filter by Segments available in your Google Analytics account
  • Choose the desired Search Type:
    • All
    • Organic
    • Paid
    • Organic & Paid
    • Exclude Organic
    • Exclude Paid
  • View All events or select an Event Category.
Save Report Default


  • Click the Apply Changes button.

For more information, please refer to:
  • Report Default Settings for more information about default setting features and uses.
  • The Report Tools section of the User Guide for additional information regarding report views, data export, adding this report to an existing White Label PDF report and more.

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Google Analytics Reports and Graphs

Authorizing a Google Analytics account connection provides data integration directly into the following Rank Ranger reports and graphs, many of which contain a variety of filter and segment options and can be added to white label client dashboards, web marketing dashboards and automated PDF Reports:


Combined with other Google services

Graphs & Widgets

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