The In Search SEO Podcast


The In Search SEO Podcast 

 


Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 


Each and every week your host Mordy Oberstein brings you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Tune in each week for a new interview with the SEO industry's leading thought leaders. Get tips on everything from local search to link building to content marketing! Gather up insights to help develop a broader understanding of search engine optimization in order to create a thriving SEO strategy!  

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes


In Search [Episode 51]: Finding Content Marketing Opportunities


This week we talk content opportunities with the author of Marketing Now, as the one, the only David Bain joins us!

  • Where the emerging content opportunities lay
  • How to best utilize audio and video content
  • Unifying online and offline content

Plus, we talk about the impact of the November 2019 Google Local Update on Local Pack Rankings - get ready for a wee bit of data!

In Search [Episode 50]: Looking Back at SEO in 2019


Ross Tavendale of Type A Media joins us to reflect back on the major trends in SEO brought to us in 2019!


  • Where we’re at with links, nofollow hints, news links, spammy links, and the future of links
  • Featured Snippet clicks, no clicks, more clicks - everything clicks in 2019 and how to move forward
  • The role of the Quality Raters Guidelines, links, and technical SEO in ranking now and going forward

Plus, what you can learn from Google when designing and creating content for your site!

In Search [Episode 49]: Grabbing Hold of Your Online Reputation with SEO


The great Ari Roth of Five Blocks joins us to talk about crafting your online reputation from an SEO perspective!

  • How to maintain control of your brand’s narrative using Search
  • Using the SERP to manifest your brand positively
  • Handling inaccuracies that impact your brand’s identity when they appear within a Google property

Plus, is Google evil? The Wall Street Journal seemingly thinks so! We pick apart their article and the industry’s peculiar response to it!

In Search [Episode 48]: Online Reputation Beyond SEO


Former Search Engine Land editor and current AimClear VP of Product Innovation, Michelle Robbins, joins us to talk about online brand reputation in the modern web era:

  • Online reputation beyond links - expanding the SEO mind
  • How to handle negative brand presence online
  • Beyond gimmicks - how to build positive brand sentiment

Plus, we go into what might be a new way that Google is rolling out its algorithm updates!

In Search [Episode 47]: How to Do SEO for New Websites


Matt Giovanisci joins the show to explore the wide world of SEO when building a new site:

  • What technical and design considerations should be on your mind when creating a new site so that you rank well?
  • How to take an abstract plan and turn it into a concrete content and branding strategy for your site!
  • How to build links for a new site and rank for keywords when you’re the newest site on the block!

Plus, we explore BERT… Google’s new and super-advanced algorithm for understanding the words to, of, and for…. Well, it’s more complex than that… all in good time. 

In Search [Episode 46]: Understanding the Underpinnings of Structured Data


This week we have the wonderful, the delightful, the musical, Jason Barnard here to talk with you all about rich results & structured data markup:

  • Why the "block construct” is so important to Google & what it means for your rich results
  • The changing relationship between rich results and traffic to your site
  • Thinking about structured data beyond clicks

Plus, we take a look at what you could do after being hit by a core update!

In Search [Episode 45]: Are We Thinking About SEO Automation the Wrong Way?!


This week we talk to the great Nati Elimelech, the CEO of SEO Israel, all about SEO automation:

  • Why you’re really not taking advantage of SEO automation as you should!
  • Who should be using SEO automation and when!
  • How to make sure you don’t go too far & get too lost in the world of SEO automation!

Plus, we explore Google’s new "original source” algorithm modification and the complications that arise from it!

In Search [Episode 44]: Dealing with the Evolution of Featured Snippets


Featured Snippet aficionado, Nigel Stevens, joins us to discuss his outlook on the zero-position box!

  • What tips the scales when Google chooses content for its Featured Snippets?
  • How to use Featured Snippets to understand keyword intent
  • How should you structure your Featured Snippet strategy & what should you expect from it

Plus, we look at the whole nofollow attribute kerfuffle. What happened, what’s going on, and what to make of it all!

In Search [Episode 43]: Cultivating the Cornerstone of Success When Doing SEO at Scale


The legendary Stephan Spencer joins us to offer a truly holistic, if not downright spiritual look at doing SEO at scale and doing it successfully!

  • The role of team building when doing SEO at scale
  • How to find the right team for the right SEO tasks
  • The actions you can take to develop your SEO team the right way

Plus, subdomain leasing…. Are you kidding?!

In Search [Episode 42]: A Behind the Scenes Look at SEO Consultancy


Do not blink because we have the industry’s fastest and brightest here for you today… the one, the only Aleyda Solis will join us to talk all about SEO consultancy!

  • Why SEO consultants should specialize
  • How to build a healthy working relationship with SEO clients
  • How to bring true value to your clients

Plus, zero-click searches... are they really the end of the world? And no, Featured Snippets are not the great savior, so what is?

In Search [Episode 41]: Thinking about Your Blog from an SEO Perspective


Get ready and get set as Matthew Woodward joins us as we get into your blog’s performance.

  • How to decide on your blog’s identity & purpose (and find your niche)!
  • Being active & out there in order to find the right topics for your blog
  • Where and how does SEO fit into your blog’s success?

Plus, we take a data-filled look at Google’s core updates to see if they are really that much more impactful than your run-of-the-mill Google algorithm update.

In Search [Episode 40]: Optimizing Your Landing Pages for Google Ads Success!


The founder of Klientboost, Johnathan Dane, joins us to share his wisdom on how to optimize those landing pages for Google Ads!

  • How to set up your landing pages for optimal Google Ads performance
  • How to get users to click that CTA once they move from an ad to your site
  • Ad copy or landing page copy? Which is more important & how closely does ad and page content have to align?

Plus, how does Google know which health content is quality and which health content is quack?!



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