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Conversions Performance

The Analytics Conversions report provides an enhanced analysis of your Google Analytics Goals conversions and e-commerce transactions including number and rate of conversions, top Referral Sources and Top Keywords. Hover over any point or number in the interactive graph to view the number of conversions or transactions on any day.

Important! To view this report Google Analytics must be configured correctly (please refer to Rank Ranger's Google Analytics documentation).  For more information on setting up Goals for Google Analytics Traffic, please refer to Google's Create and Manage Goals documentation.

Analytics Conversion



Use the "Compare to Past" option to analyze conversion between two time periods, mouse-over any point or number for detailed description.
Analytics Conversion Compare Dates

In this section you'll see the number of Conversions and Conversion Rate or when Ecommerce is selected in the Goals/Conversions section of Report Options the Transactions, Conversion Rate and Revenue are displayed. You can also view the change from a previous time period by selecting 'Compare to Past' with a date range in Report Options.
Ecommerce Transaction Conversion
Top Referral Sources
Displays the top referral traffic sources.
Top Referral Sources

Top Keywords
Displays a list of the top traffic generating keywords.
Top Keywords

Report Options

date range


  • Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
  • Check the Compare to Past box and select a period, if desired.

    If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.

    We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.

    The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).
Report Title

General Options

  • Enter a report title, if desired.
Report Sections

Show or Hide:

  • Top Referrers and the maximum number to display
  • Top Keywords and the maximum number to display
Google Analytics Conversions

Google Analytics Filter by Goals:

  • Ecommerce
  • All Goals
  • Specific Goals that appear in the list based on the goals you've set in your Google Analytics accountt (items shown here are examples).
Select ecommerce Currency

Ecommerce Currency

  • Select from the list of world currencies the one you've set in your Google Analytics account for this domain.  If the currency you have set up in Google doesn't pass correctly through Google Analytics to Rank Ranger, you can change the currency symbol with this setting.
Select a Search Type

Search Type Filter

  • All
  • Organic
  • Paid
  • Organic & Paid
  • Exclude Organic
  • Exclude Paid

Filter by Keyword

Filter by Keyword

  • Enter a Keyword if you want to filter the report by a keyword. Enter a plus (+)  before positive keywords and minus (-) before negative keywords with a space between each keyword/phrase in the Filter by Keyword field.  For More information...
Click the Apply Changes button.

Understanding the Report Matrix

Conversions/Transactions Displays the total number of conversions (Goal Completions) or transactions (completed purchases on your site).
Conversion Rate
Goals: The sum of all individual goal conversion rates.
E-commerce: E-commerce Conversion Rate is the percentage of visits that resulted in an e-commerce transaction.
The total revenue from e-commerce transactions. Depending on your implementation, this can include tax and delivery.
Top Keywords
Displays the top Keywords generating conversions.
Top Sources
Displays the top Sites referring conversions.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Conversions

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Conversions.


Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report.

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
Select the Compare to Past option by adding a check to the box.(optional)

If Compare to Past is checked, select one of the time period options:
  • Previous Period 
  • Same Time Last Year 
  • Custom Date
The Date selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

General Settings

Custom Report Title (optional): displays across the top of the report section.

Display Data Source Icon(s) by moving the slider to the right. 

Display Top Referrers by moving the slider to the right. (optional)

If Top Referrers is displayed, Limit Results by choosing a number from the dropdown menu.

Display Top Keywords by moving the slider to the right. (optional)

If Top Keywords is displayed, Limit Results by choosing a number from the dropdown menu.

Analytics Settings

Select a metric from the dropdown menu for specific filters:
  • Filter by
  • Currency
  • Search Type
Enter a Keyword(s) as a filter.  Include a space between each keyword.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Google Analytics Reports and Graphs

Authorizing a Google Analytics account connection provides data integration directly into the following Rank Ranger reports and graphs, many of which contain a variety of filter and segment options and can be added to white label client dashboards, web marketing dashboards and automated PDF Reports:


Combined with other Google services

Graphs & Widgets

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