Documentation > Reports > Google Analytics

Top Traffic Landing Pages

The Analytics Top Traffic Pages report provides an interactive comparative traffic graph, the number of Page Views, Unique Page Views, Average Time a visitor spends on a page and the Exit Rate, plus a list of the Top Pages visited.

Important! To view this report, Google Analytics must be configured correctly (please refer to our Google Analytics documentation).

Located in: Reports > Analytics > Performance > Top Traffic Pages

Top Traffic Performance Pages

Report Options

	Dates Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar Check the Compare to Past box and select a period, if desired. If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports. We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31. The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).
	General Settings: Enter a report title (optional) Show or Hide the Data Source Icon: Google Analytics icon next to custom report and section titles
	Report Sections: Show or hide the display of: Traffic Graph Traffic Overview metrics Pages Table Landing Page Page Title Page Views (and % of Page Views) Sessions (and % of Sessions) Pages / Session Goal Completions Goal Conversion % Limit Results: select the maximum number of results to display
	Google Analytics Search Type Filter: Select the desired Search Type: All Organic Paid Organic & Paid Exclude Organic Exclude Paid
	Save Click the Apply Changes button. For more information, please refer to: Report Default Settings for more information about default setting features and uses. The Report Tools section of the User Guide for additional information regarding report views, data export, adding this report to an existing White Label PDF report and more.

Landing Page Tags for Google Analytics Reports

Landing Page Tags Settings
In the Campaign Settings > Landing Pages screen for display in Google Analytics widgets utilizing the Page dimension, Analytics Traffic Overview and Top Traffic Pages reports:

URL Address: enter only the portion of the URL after the domain for the path that applies to the page. For example, if the full URL is https://example.com/shop/blue-jeans, then enter /shop/blue-jeans in the URL address field.
Enter Tag: enter a Tag / Friendly Name for the URL as you want it displayed in the report

Google Analytics Example
The settings in the Landing Page Tags screen above are reflected in this Google Analytics Chart / List widget
Key Metric: Sessions with Dimension: Page, and Exclude Home Page settings were used in this example

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

Daily reports default to the last day of the selected period
Weekly and monthly reports default to 1 month of data

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button.

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Google Analytics Reports and Graphs

Authorizing a Google Analytics account connection provides data integration directly into the following Rank Ranger reports and graphs, many of which contain a variety of filter and segment options and can be added to white label client dashboards, web marketing dashboards and automated PDF Reports:

Reports

Combined with other Google services

Landing Page Traffic Insights (with Google Search Console)
AdWords Campaigns*
AdWords Keywords*
AdWords Daily Performance*
AdWords Weekly Performance*

linkage

Graphs & Widgets

Insight Graph
Single Metric Widgets
Marketing Funnel Widget (combined Google Analytics, Search Console and AdWords data)
Google Analytics Overview Widget
Google Analytics Stacked Columns
Google Analytics Pie Chart / List Widget
Google Analytics Goal Performance Widget
Google Analytics Top Devices Widget
Google Analytics Active User Trends Widget
Google Analytics User Retention Widget
Google Analytics Audience Geo Location Widget
Google Analytics Demographics & Organic Page Count Widgets
AdWords Overview Widget
Performance Summary Widget

Google Search & Ad Metrics Glossary

Wondering what some of the Google metrics in our reports and graphs mean?

Ad Clicks	Displays the number of times viewers of a banner click on an ad to view the full offer.
All Users	Total of new users and returning users for a given period of time.
Assisted Conversions	Google's measure of any interaction, other than the final click, that led to a consumer converting on a website.
Assisted Value	The total value of the conversions assisted by the channel.
Attribution	The process of assigning credit for sales and conversions to touchpoints in conversion paths. Attribution allows marketers to quantify each channel's contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google. Refer to this Google Support document for more information.
Avg. Time on Site	Displays the average length of time a visitor spent on a particular page or set of pages.
Avg. Value	A calculation of Event Value / Total Events.
Bounce Rate	Displays the percentage of single-page visits (i.e. visits in which the person left your site from the page they entered through without going deeper inside your site).
Completions	The total number of users who have completed all elements defined for a particular goal.
Conversion	A completed activity, online or offline, that is important to the success of your business. Examples include a completed sign-up for your email newsletter (a Goal conversion) and a purchase (a transaction, sometimes called an Ecommerce conversion). Refer to this Google Support document for more information.
Conversion Rate	The number of conversions divided by the number of total ad clicks that can be tracked to a conversion during the same time period.
Cost	The total cost of Google AdWords campaigns, in currency units defined by the Google account user.
Channel Grouping	A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. Channel groupings allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name. Refer to this Google Support document for more information.
CPC (Cost Per Click)	Cost-per-click is the average cost an advertiser paid for each click on search ad(s).
CTR (Click Through Ratio)	Displays the Click-through-ratio for an ad. This is equal to the number of clicks divided by the number of impressions the ad received.
Dimension	A descriptive attribute or characteristic of an object that can be given different values. For example, a geographic location could have dimensions called Latitude, Longitude, or City Name. Values for the City Name dimension could be New York, London, etc. Refer to this Google Support document for more information.
Event	A type of hit used to track user interactions with content. Examples of user interactions commonly tracked with Events include downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays. Refer to this Google Support document for more information.
Event Value	A calculation of Total Event * Value.
Exit Rate	How often users end their session or leave the site after viewing a particular page.
Goal	A configuration setting that allows you to track the valuable actions, or conversions, that happen on a site or mobile app. Goals allow you to measure how well your site or app fulfills your target objectives. Refer to this Google Support document for more information.
Hits	An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits. Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers. Refer to this Google Support document for more information.
Impressions (Ads)	The measurement of how many times an ad is shown.
Impressions (Search Console)	An impression is the display of a website link in search results or an advertisement. This metric accounts for the total number of impressions recorded by Google for a website or ad campaign.
Last Interaction Conversions	The ratio of assisted/last interaction conversions. This is a number that indicates whether this channel is primarily results in last interaction conversions or is predominantly assisted conversions. Numbers of 1.5 and higher indicate that this channel is predominantly accounting for assisted conversions, while numbers closer to 0 indicate the channel’s contribution to conversions is predominantly as last interaction.
Last Interaction Value	The total value of the conversions completed by the listed channels.
Metric	Individual elements of a dimension that can be measured as a sum or a ratio. For example, the dimension City can be associated with a metric like Population, which would have a sum value of all the residents of the specific city. Refer to this Google Support document for more information.
New Visits	Displays the number of new visits by people who have never been to the site before.
Organic Traffic	Number of users who find your website ‘organically’ through search results, as opposed to via a paid ad, clicking a link on another site, or from a bookmark they already have saved.
Paid Traffic	Number of visitors to your site who came there via Google Ads, paid search keywords and other online ad campaigns.
Pageviews	An instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed. Refer to this Google Support document for more information.
Permission	The right to perform administrative and configuration tasks, to create and share assets, and to read and interact with report data. Refer to this Google Support document for more information.
Property	A sub-component of an Analytics account that determines which data is organized and stored together. Refer to this Google Support document for more information.
Revenue	Specifies the total revenue or grand total associated with the transaction (e.g. 11.99). This value may include shipping, tax costs, or other adjustments to total revenue that you want to include as part of your revenue calculations.
Roll-Up Reporting	A feature of Roll-Up Properties, which aggregate data from multiple source properties into a single property. Refer to this Google Support document for more information.
Sampling	The practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set. Refer to this Google Support document for more information.
Segment	A subset of sessions or users that share common attributes. Segments allow you to isolate and analyze groups of sessions or users for better analysis. Refer to this Google Support document for more information.
Session	The period of time a user is active on your site or app. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Refer to this Google Support document for more information.
Sessions with Event	The number of sessions during which an Event was recorded.
Source / Medium	Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com). Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral). Refer to this Google Support document for more information.
Tags	Referring to Google Tag Manager, a Tag is a snippet of JavaScript that sends information to a third party, such as Google. The Analytics tracking code is an example of a tag. Refer to this Google Support document for more information.
Total Events	A total of Events (executions of a specific action) that occurred on a website during a specified period of time.
Unique Events	The number of unique events that occurred on a website during a specific period of time.
Unique Page Views	The number of times a page was viewed during a specific time period.
Views	The number to views a website or specific web page received during a report period.
Visits By Medium	Displays the number of visits by medium through which your site was reached. For example, every referral to a website also has a medium. Possible mediums include: "organic” (unpaid search), "cpc” (cost per click, i.e. paid search), "referral” (referral), "email” (the name of a custom medium you have created), "none” (direct traffic has a medium of "none”).
Visits By Source	Displays the number of visits by source that brought visitors to your website. For example, every referral to a web site has an origin, or source. Possible sources include: "google” (the name of a search engine), "facebook.com” (the name of a referring site), "spring_newsletter” (the name of one of your newsletters), and "direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

We will update this periodically, but in the meantime if there are metrics you're curious about that aren't listed in this glossary, please refer to this Google support document.

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