Insight Graph

Trending competitor average rank is one of the many ways you can use the average rank metric in Insight Graphs.
             

Average Rank Options
Average Rank is the average rank of all campaign keywords combined for the selected time period. When you select the Average Rank Metric Type, you have a variety of options and filters to utilize for customizing your Insight Graph.

Metric Name
Enter the name that you want displayed as the legend label
 

Domain
Select from the list of domains being tracked for the campaign

Search Engine
Select a Search Engine
 

Frequency
Display rank data by Day, Week or Month

Blending Metrics
One of the benefits of the Insight Graph is the ability to blend metrics to tell a marketing story. In this example, Average Rank and Traffic Sessions are trended over a 6 month period.
             

Average Rank with Rank Position Stats
In this example, average rank has been added to a rank position stats graph
 

Keyword Rank Metric Options

Customize your Insight Graph using Results and Ranking Data filters for domain, keyword and search engine selections.

Metric Name

Enter the name that you want displayed as the legend label
 

Domain

Select from the list of domains being tracked for the campaign

Search Engine

Select All or one specific Search Engine
 

Results

Select all Rank results or filter Rank results by Top 10, Top 20, etc.
 

Ranking Data By

Display ranking data by Day, Week or Month

Custom SEO Metric Formula Options
This tool allows you to set the value of keywords that rank in positions 1 through 30. For example, a keyword that ranks in position 1 and has a monthly search volume of 5000 will have a higher potential click through rate than a keyword ranked in position 1 with a monthly search volume of 100. 

• Under the Formula & Score Settings heading, click Change Settings
• Select your preferred formula (more information below)
  
• In the Rank Score section enter the numbers you want attributed to each of top 30 search engine result positions
• In the CTR score section make any adjustments you want for the top 10 positions
• Click the Save button

Using the Insight Graph it is possible to create a Visibility Graph with associated performance metrics, here are a few examples:

Visibility Score, Search Console Impressions and Clicks

Site Visibility Multiple Search Engine Comparison
If you're tracking rank in multiple countries for an e-commerce site, for example, the Insight Graph has an enterprise feature that allows for cross-campaign metrics to be added. In this example we've compared the search engine visibility in the UK and US on Bing organic, and Google organic and mobile.
            

Visibility Metrics Options

Visibility is based on the position of ranking keywords and average search volume. The Visibility Score takes into account all tracked keywords for a website, but can be adjusted to exclude certain keywords or search engines by using filters, however, the default settings will show the average of all keywords across all search engines being tracked for a website.

Metric Name

Enter the name that you want displayed as the legend label
 

Domain

Select from the list of domains being tracked for the campaign

Search Engine

Select All or one specific Search Engine
 

Keyword Tags

Click in the Select Filters field and select the keyword tags you want to filter rank data for in the graph

Adobe Analytics Metrics
To build an Insight Graph using Adobe Analytics data, select:

• Data Source: Website Analytics > Adobe Analytics
• Type: Analytics Metrics
• Metric: choose Bounce Rate, Carts, CartViews, Checkout, Orders, PageViews, Units, Revenue or Visits             

Filters & Options
Select a data frequency: Day, Week, or Month
             

Metric Name
Enter the name that you want displayed as the legend label
 

Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

Chart Display Settings

• Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
• Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
• Set the Date Range and Axis
• Click the Save button

Learn more about Metric Display Settings and Date Settings.

In an Insight Graph, add a Metric and select:

• Data Source: Other Integrations
• Type: AWeber
• Metric: Total Opens, Unique Opens, Total Clicks, Unique Clicks, Sales or Webhits
• List: AWeber accounts can have multiple mailing lists, select the one you want for this graph
• Campaign: select the email campaign name
• Follow instructions for Metric Display Settings and Date Settings (e.g., the graph above utilizes the Secondary Axis option)

Bing Ads performance data can be displayed in Insight Graphs and Metric Widgets and shared in white label Marketing Dashboards, Client Dashboards, and scheduled PDF Reports.

Graph Settings
In both the Insight Graph and Metric Widgets:

• Enter a Metric Name for display in the graph
  
• Data Source: PPC
• Type: Bing Ads
• Metric: Clicks, CPC, CTR, Impressions, or Spend 

Select the desired color and other display and date settings, and click the Save button.
Repeat for each individual metric that you want included on the graph.

Bing Ads Insight Graph Example
 

Create Insight Graphs using Bing Webmaster Tools data 

A Bing Webmaster Tools connection to a Rank Ranger campaign provides the Insight Graph with a variety of Bing website analytics data:

• Impressions: the number of times the page appeared in search results
• Clicks: clicks that were directly from search results
• CTR: the click-through-rate (percentage of impressions that resulted in clicks)

Three categories of metrics are available in the Insight Graph:

• Campaign Metric: this allows data only from the campaign it is being created in
• Cross Campaign Metric (Enterprise only feature): this allows data from any account campaign
• Custom View Metric: this allows data from multiple campaigns to be aggregated (learn more...)             

Add Custom View Metric
After creating custom views with data groups in Tools > Custom Views, you can click the Custom View button in the Insight Graph and select from the list of views that have been created in your account.

• Select a Custom View and click the Add button

Add a Metric, you can choose from Rank:

• Keyword Position Stats
• Visibility Score            

Insight Graph Example: Rank Distribution & Visibility for Multiple Campaigns
This graph was created by adding the following Custom View metrics:

• Visibility Score with Area chart type
• 6 Rank Position Stats metrics for different rank positions with Column chart type           

Change to Stacked Columns View
After adding all the metrics, if you've adding Column chart type you can change the Graph Settings to display as Stacked Columns and click the Apply Changes button.

Insight Graph Example: Customs Views with Stacked Columns
Results after building a column graph and enabling Stacked Columns in Report Options > Graph Settings

To add this graph to a Marketing Dashboard or PDF Report, hover over the gear icon in the upper right and select the option and follow the on-screen instructions.
           

Edit Custom View
After saving a custom view metric, you can change the view:
1. Click the metric's gear / settings icon
2. Select a different Custom View
3. Click the Save button 

Domain Metric Options
 

Metric Name

Enter the name that you want displayed as the legend label
 

Domain

Select from the list of domains being tracked for the campaign

Domain Metric

Select from a variety of Ahrefs, Majestic, Alexa and Delicious domain metrics

Facebook Ads performance data can be displayed in Insight Graphs and Metric Widgets and shared in white label Marketing Dashboards, Client Dashboards, and scheduled PDF Reports.

Graph Settings
In both the Insight Graph and Metric Widgets:

• Enter a Metric Name for display in the graph
  
• Data Source: PPC
  
• Type: Google Ads
  
• Metric Options:
• Avg CPC: The average cost per click
• Avg CPM: The average cost per thousand
• Avg CPV: The average cost per view
• Clicks: The number of times a link was clicked
• Conversions: The number of conversions for all conversion actions that you have opted into optimization.
• Conversion Rate: The number of conversions divided by total clicks that can be tracked to conversions.
• Cost: The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
• CTR: The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
• Impressions: Count of how often your ad has appeared on a search results page or website on the Google Network.
• Views: The number of times your ads were viewed.
• Learn more... about Google Ads metrics.
  
• Optional filters and settings include:
• Ads Campaign: all campaigns combined or individual campaign
• Markup on Cost or Avg CPC: percentage of markup over the actual cost or CPC. This can be useful if your client has given you an advertising budget and you want to include an overhead cost in that charge to be displayed in their graph. For example, if you want to add 50% to the Ads spend, then enter 50 in the Markup on Cost field.
• Frequency: default is day, additional options are for week or month. This setting determines the frequency of data points on the line or column 
  
• Select the desired color and other display and date settings, and click the Save button. 

Repeat for each individual metric that you want included on the graph.

Google Ads Insight Graph Example

Graph Settings
In both the Insight Graph and Metric Widgets:

• Enter a Metric Name for display in the graph
  
• Data Source: PPC
• Type: Google Ads (Source: Analytics)
• Metric: Avg CPC, Clicks, Cost, CTR, or Impressions
• Optional filters and settings include:
• Segments: choice of Google's segments or custom segments that you have created in your account
• Ads Campaign: all campaigns combined or individual campaign
• Markup on Cost or Avg CPC: percentage of markup over the actual cost or CPC. This can be useful if your client has given you an advertising budget and you want to include an overhead cost in that charge to be displayed in their graph. For example, if you want to add 50% to the Ads spend, then enter 50 in the Markup on Cost field.
• Device: default is All, however, you may filter the metric for desktop, mobile or tablet
• Browser: default is All, but you may filter for a specific web browser
• Frequency: default is day, additional options are for week or month. This setting determines the frequency of data points on the line or column 
• Select the desired color and other display and date settings, and click the Save button. 

Repeat for each individual metric that you want included on the graph.

Ads Cost Markup Insight Graph Example
In this example, the Markup Cost option has been added for internal use to display the Google Ads spend vs. the overall cost of Google Advertising. 

Google Ads Performance Graph example
In this example, we've chosen Ad Cost, Ad Clicks and Average Cost per Click metrics to display the improvement in Ads campaign performance.  By selecting individual metrics from different Ads campaigns, a graph can be created to compare the performance between campaigns as well.

Google Analytics Options

The Custom Filter option is intended for expert level Google Analytics users who prefer to build their own filters. For the Custom Filter syntax, please refer to Google's support documentation:

Dimension Filter example:
{ "dimensionFilterClauses": [{ "filters": [{ "dimension_name": "ga:source", "operator": "EXACT", "expressions": ["chrome-store"] }] }] }

With Google My Business integration, a variety of metrics can be added to Insight Graphs for display in marketing dashboards and PDF reports. 


Insight Graphs are located in the Reports > Graphs section

Metric Settings

Create a new Insight Graph by navigating to Reports > Graphs, and click the Add Metric button:

• Data Source: Other Integrations
• Type: Google My Business
• Choose an option in the Metric list
• Select a specific location from the list (up to 10 may be selected per metric, Google restricts this data to batches of 10 locations)
• Follow these instructions for Metric Display Settings and Date Settings
• Click the Save button

Repeat to add more metrics to the same graph.
 

GMB Photos, Phone Calls & Website Clicks Graph 

In this example 4 metrics were selected with 2 displaying with the Area chart type and 2 with the Line option. 

GMB Search Queries, Search Views & Post Views in Google Search

In this example we charted 2 metrics using the Column chart option and 2 using the Curved Line option. 

Google Search Console Options

Enter the Metric name that you want displayed as the legend label. In the Data Source field select Search Console, and in the Metric field select from the available data types: Clicks, Impressions, CTR (click-through rate) or Position. 

Refine the data you want displayed in the Insight Graph by selecting a Filter (e.g., Country, Device, Page or Query) and defining Option (e.g., Contains, Equals, Not Contains or Not Equals) and complete the filter by entering a Value, then click the Add Filter button.  Filters & Options are available for current Search Console data (not archived data).

Please note that there can be a 3 to 5 day delay between the time Google compiles and releases this data via their API.

Archived Search Console Data

If you have selected the Enable RangerBot to store your monthly Search Console history in our Big Data center in the Campaign Settings, then you can add that data to an Insight Graph for visual trending by selecting Type: Search Console Archive and selecting either Clicks, Impressions, CTR or Position in the Metric field.  

Search Console data is stored based on calendar months without filters. The options include:

• Daily totals for Clicks, Impressions, CTR and Position
• Unfiltered Keyword totals for up to 5000 queries
• Unfiltered Landing Page totals for up to 5000 pages

Search Console Insight Graph example

In this example, we've included both current and archived Search Console data to create a visualization of the trend of Impressions for a site. 

In an Insight Graph, add a Metric and name it, then select:

• Data Source: Rank
• Metric: SERP Features Count
• Domain: select a website
• Search Engine: select a search engine
• Keyword Tags: select tags to filter the report data (optional)
• SERP Feature Type: select from the list of available SERP Features
• Count Type: select to display Keywords with Feature, or Keywords without Feature
• Frequency: select Daily, Weekly, or Monthly

Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

Chart Display Settings

• Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Line.
• Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
• Set the Date Range and Axis
• Click the Save button

Learn more about Metric Display Settings and Date Settings.

Compare Competitor SERP Features in a Graph
Utilizing the Line chart type, this Insight Graph provides a colorful trend analysis of the Ratings SERP Feature for a site and its competitors. Hovering over any point on the graph reveals each site's ratings for the selected period. 
             

Google SERP Features Options

Insight Graph SERP Metrics are available in Enterprise packages.  This data makes it possible to trend and analyze Organic SERP Indicators, Knowledge Graph Features, Page One Extras and Organic Results Count as detailed below this screenshot.  

Google SERP Features Insight Graph

In this example, we've compared SERP Featured Snippets in 7 European countries the day we noticed their sudden appearance in the search engine results between March 30th and April 1st.

Integrate Google Sheets data with marketing metrics in an Insight Graph

Google Sheets integration makes it possible for you to produce a graph with internal company data (e.g., sales, offline advertising, net profit, etc.)  that is not available via third-party integration. That data can easily be blended in a graph with our search engine rank and backlink data, search traffic, social media and email campaign performance, and more.

In this example, we've used Google Sheet data for the Total Sales and Offline Advertising expense, and added Website Sales (from Google Analytics tracking) and AdWords Spend per month (AdWords must be linked to your Google Analytics profile - refer to Link Google Analytics and AdWords).




The first step to graphing data from Google Sheets is to authorize a Google Drive account and connect it to a campaign.








Value Type: select Decimal or Integer

Value Prefix: you may enter a symbol (e.g., currency) that you want to preceed the value




Refer to Metric Display Settings to learn more about colors, chart types, markers, labels and date options.

Create Insight Graphs using IBM Digital Analytics 

An IBM Coremetrics connection to a Rank Ranger campaign provides the Insight Graph with a variety of IBM Digital Analytics data:

• Activity Metrics: Page Views, Server Calls and Sessions
• Commerce Metrics: Items per Order, Total Items Ordered, Total Orders, Total Product Views and Total Sales
• Visitor Metrics: Total Buyers, Total Visitors and Unique Registrants

Data can be displayed by day, week or month.

Landing Page Social Signals
 

Select any of the following Social Signals

• Delicious
• Facebook Clicks
• Facebook Comments
• Facebook Likes
• Facebook Shares
• Facebook Total
• LinkedIn
• Pinterest
• Reddit
• Stumbleupon

Metric Name

Enter the name that you want displayed as the legend label
 

Filters & Options

Refine the data you want displayed in the Insight Graph by selecting a Domain and Landing Page filter.
 

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to
             


Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

• Daily reports default to the last day of the selected period
• Weekly and monthly reports default to 1 month of data

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.



After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

In an Insight Graph, add a Metric and name it, then select:

• Data Source: Rank
• Metric: Keyword Position Stats
• Domain: select a website
• Search Engine: select a search engine
• Keyword Tags: select tags to filter the report data (optional)
• Count Type: select from the list of available rank positions
• Frequency: select Daily, Weekly, or Monthly

Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

Chart Display Settings

• Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
• Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
• Set the Date Range and Axis
• Click the Save button

Learn more about Metric Display Settings and Date Settings.

Top 10 Competitor Rankings Graph
Utilizing the Line chart type, this Insight Graph displays the number of top 10 rankings for a site and its competitors, trending over a 3 month period. Hovering over any point on the graph reveals the number of top 10 positions for the site vs. the competitor sites.
             

Add a Metric

• In the Data Source menu select Site Audit
• In the Metric menu select one of the available Site Audit metrics 
• Add the Metric Name, select a color and the chart display settings you want and click the Save button

Repeat for additional metrics.

Site Audit Insight Graph example

Social Metrics Options

After connecting a company's Social Analytics accounts to Rank Ranger, in addition to viewing detailed social marketing reports you can add their metrics to an Insight Graph for trending and comparison between Facebook, LinkedIn, Twitter, YouTube & Instagram.

Metric Name

Enter the name that you want displayed as the legend label
 

Available Insight Graph Metrics

• Comments
• Dislikes
• Earnings
• Estimated Minutes Watched
• Favorites Added
• Favorites Removed
• Likes
• Shares
• Views
• Subscribers Gained
• Subscribers Lost

Traffic Source filters include:

• Advertisement
• External App
• External Website
• YouTube Annotation
• Google Search
• YouTube Playlists
• YouTube Suggested Video
• YouTube Channel Page
• YouTube Search

YouTube Video Views Traffic Source Example

Insight Graph Example
 

Insight Graph Settings

• In the Data Source field select Other Integrations
• In the Type field select Yext
• In the Metric field select from the list of available metrics
• Select a Location
• Select data Frequency: Day, Week or Month
• Country: optional. select if you manage Yext profiles for a customer located in multiple countries and you want separate reporting per country
• Location Label: optional if you have this set in your Yext account
• Refer to the Insight Graph documentation to learn about:
  Metric Display Settings for color selection, chart type, lines, markers and labels
  Date Settings for custom time period comparison
  

Presets allow you to save your graph layout and option selections for future use, while creating additional versions of that graph for the same campaign.  Learn more about Presets.
 

SEO

Rank Ranger Rank

• Average Rank
• Keyword Rank
• Keyword Position Stats
• SERP Features Count
• Target Rank
  
• Visibility Score
• Custom SEO Metric
  

Rank Ranger Link Manager

• New Links (based on Create Date)
• New Links (based on Start Date)

Rank Ranger SERP Features Tool (available in Enterprise packages)

Google Desktop SERP Features Tool

• Organic Indicators: Breadcrumbs, Events, FAQ/How-to Snippets, HTTPS, Image Thumbnail, Podcast Snippet, Reviews (Stars), SiteLinks, SiteLinks (1st Result), Search Box, Structured Snippets, Twitter feed, and Video Thumbnail
• Knowledge Graph Features: Carousels (Black), Carousels (White), Direct Answers, Explore Panel, Featured Snippe, Knowledge Panel, Top Box
• Direct Answer Types: Currency Conversion, Dictionary, Disambiguation, Flights, Info, Nutrition, Related Questions, Sports, Stock, Translation, Weather and WhenIs
• Page One Extras: Ads and ad positions, Discover More Places (Box), Hotels Pack, Images (Box), Jobs (Box), Local Pack, News (Box), Things to do/Top Sites (Box), Top Stories (Box), Videos (Box), Related Search, Shopping (Paid)
  
• Organic Results Count: Description Length, Home Page Results, Landing Page Results, Title Length
  

Google Mobile SERP Features Tool

• Organic Indicators: AMP, Breadcrumbs, Carousel, FAQ/How-To Snippets, HTTPS, Image Thumbnail, Mobile Friendly, Phone, Podcast Snippet, Reviews (Stars), SiteLinks, SiteLinks (1st Result), Search Box, Structured Snippets, Twitter feed, and Video Thumbnail
• Accelerated Mobile Pages (AMP): All queries, News queries
• App Box (All), App Box (Single), and App Box (Pack)
• Page One Extras: Ads and ad positions, Discover More Places (Box), Hotels (Pack), Images (Box), Jobs (Box, Local Pack, Related Search, Rich Cards, Shopping (Paid), Things to do / Top Sights (Box), Top Stories
  
• Knowledge Graph Features:  Direct Answers, Featured Snippet, Knowledge Panels. Top Box
• Direct Answer Types: Dictionary, Disambiguation, Info, Nutrition, Related Questions, Sports, Stock, Translation, and Weather
• Organic Results Count: Description Length, Home Page Results, Landing Page Results, and Title Length

Certain SERP metrics also have options to display data either by the average number of occurrences per page or as a percentage.

Integrated Performance Metrics

Authorizing third-party integrations expands your options from rank and link data to a wide variety of metrics that you can include in your Insight Graphs and Single Metric Widgets.

Domain 

• Ahrefs Backlinks
• Ahrefs dofollow
• Ahrefs Indexed Pages
• Ahrefs nofollow
• Alexa Rank
• Delicious Bookmarks
• Majestic Backlinks
• Majestic Citation Flow
• Majestic Indexed Pages
• Magestic Referring Domains
• Majestic Trust Flow

Webmaster Tools

Bing Webmaster Tools

• Clicks
• Impressions
• CTR
  

Google Search Console

• Clicks
• Impressions
• CTR
• Position

Website Analytics

Adobe Analytics

• Average time spent on page (min)
• Average time spent on site (min)
• Bounce Rate
• Carts
• Cart Views
• Checkout
• Custom Link
• Orders
• Page Views
• Revenue
• Unique Visitors
• Units
• Visits

Google Analytics

• General: Average Time on Site, Bounce Rate, Pages per Session, Page Views, Sessions, Users, New Users, and New Users (%)
  
• Goals: Goal Completions, Goal Conversion Rate, Goal Value
• ECommerce: Ecommerce Conversion Rate, Revenue, Revenue per User, Transactions
  
• Event Tracking: Average Value, Events per Session with Event, Event Value, Sessions with an Event, Total Events, Unique Events
• Internal Search: % Search Exits, % Search Refinements, % Sessions with Search, Avg. Search Depth, Avg. Time after Search, Per Search Goal Value, Results Pageviews, Results Pageviews / Search, Search Depth, Search Exits, Search Refinements, Sessions with Search, Site Search Goal Conversion Rate, Time after Search, Total Unique Searches
• Multi-Channel Funnels: Assisted Conversions, Assisted / Last Interaction Conversions, Assisted Value, Last Interaction Conversions, Last Interaction Value
• Site Speed: Avg Document Content Loaded Time (sec), Avg. Document Interactive Time (sec), Avg. Domain Lookup Time (sec), Avg. Page Download Time (sec), Avg. Page Load Time (sec), Avg. Redirection Time (sec), Avg. Server Comnection Time (sec), Avg. Server Response Time (sec), Document Content Loaded Time (ms), Document Interactive Time (ms), DOM Latency Metrics Sample, Domain Lookup Time (ms), Page Download Time (ms), Page Load Sample, Page Load Time (ms), Redirection Time (ms), Server Connection Time (ms), Server Response Time (ms), Speed Metrics Sample
  

IBM CoreMetrics

• Activity Metrics: Page Views, Server Calls and Sessions
• Commerce Metrics: Items per Order, Total Items Ordered, Total Orders, Total Product Views and Total Sales
• Visitor Metrics: Total Buyers, Total Visitors and Unique Registrants

PPC Metrics

Bing Ads Performance

• Clicks
• CPC
• CTR
• Impressions
• Spend

Facebook Ads

• Clicks
• CPC
• CPM
• CTR
• Impressions
• Likes
• Link Clicks
• Page Engagement
• People Taking Action
• Post Engagement
• Reach
• Spend
• Unique Clicks
  

Google Ads (Source: Analytics)

• Average CPC
• Clicks
• Cost
• CTR
• Impressions

Google Ads (Source: Google Ads script)

• Avg. CPC
• Avg. CPM
• Avg. CPV
• Clicks
• Conversions
• Cost
• CTR
• Impressions
• Views

Social Analytics

Facebook

• New Likes
• Page Checkins
• Page Fans
• Page Impressions
• Page Engagement Rate
  
• Page Stories
• Page Views
• People Engaged
• Post Clicks
• Post Impressions
• Post Reach
• Total Reach
• Unlikes

Instagram

• Followers
• Following
• Total Posts

LinkedIn

• Total Followers
• Organic Followers
• Acquired Followers
• Reach

Twitter

• Followers (Lifetime)
• Following (Lifetime)
• Favorites (Lifetime)
• Tweets (Lifetime)
• Lists (Lifetime)
• Tweets
• Retweets
• Replies
• Favorites Gained
• Retweets Gained
• Mentions
• Mentions Reach
• Mentions Replies
• Mention Replies Reach
• Mention Retweets
• Mention Favorites

YouTube

• Comments
• Dislikes
• Earnings
• Estimated Minutes Watched
• Favorites Added
• Favorites Removed
• Likes
• Shares
• Views
• Subscribers Gained
• Subscribers Lost

Other Integrations

AWeber: Unique Clicks, Total Clicks, Unique Opens, Total Opens, Webhits, and Sales

CallRail: Answered Calls, Average Duration, First Time Callers, Leads, Missed Calls, and Total Calls

Call Tracking Metrics: Total Calls, Total Callers, Average Ring Time, Average Talk Time, Average Call Duration, Conversions, Revenue

Google My Business: Directions, Map Views, Phone Calls, Photo Count (Business), Photo Count (Customers), Photo Views (Business), Photo Views (Customers), Post Call to Action (Search), Post Views (Search), Search Views, Search Queries (Brand), Search Queries (Direct), Search Queries (Indirect), and Website Clicks

Google Sheets: integrate Google Drive to utilize external data in Rank Ranger metric widgets (refer to detailed instructions)

Yext: Average Rating, Facebook Check-ins, Facebook CTA Clicks, Facebook Page Impressions, Facebook Page Post Impressions, Facebook Page Views, Facebook Talking About This, Facebook Likes, Facebook Were Here, Featured Message Clicks, Foursquare Daily Checkins, Google Customer Actions, Google Customer Actions Phone Calls, Google Customer Actions Get Directions, Google Customer Actions Website Clicks, Google Map Views, Google Search Views, Google Search Queries, Google Search Queries Direct, Google Search Queries Discovery, Instagram Posts, New Listings Live, New Reviews, PowerListings Live, Profile Updates, Profile Views, Publisher Suggestions, Searches, Social Posts, Yelp Customer Actions, Yelp Page Views

When you have finished creating your masterpiece Insight Graph, you can export it to any of these file formats:

• PNG image
• JPEG image
• PDF document
• SVG vector image 

Add Insight Graph to White Label Marketing Dashboard or PDF Report

To add an Insight Graph to an existing white label report simply hover over the gear icon and click Add to PDF Reports or Add to Web Dashboard and follow the onscreen instructions.

Add Insight Graph to White Label Client Dashboard

Enable the Insight Graph to display in a Client Dashboard by checking the Insight Graph in the Graphs & Widgets list of the Campaign Settings > Client Dashboard screen.  After you have created the graph the way you want it displayed in the Client Dashboard, expand Report Options and in the lower left section of the screen hover over the Save icon and select Save as Default for: Client Dashboard.