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Insight Graph



The Insight Graph gives you the freedom to create graphs with blended metrics, date ranges, chart types, etc. choosing from Average Rank, Keyword Rank, Domain Backlinks, Landing Page Social Signals, Social Analytics, Google Analytics / Search Console & SERP Features, and Visibility Score options.

Compare results to previous period, same time last year or select your own custom date range, and view with your choice of Main or Secondary Axis options.

Color Palette and Display Settings let you create a custom graph design.

When you're finished creating a graph, save a personalized version and then create additional versions using different metrics, variables and styles of that graph for the same campaign using our Preset feature.   Export your creation to a variety of image types or PDF, or add it directly to an existing scheduled White Label PDF Report.

December 2016 update: Majestic and Moz landing page metrics have been deprecated from metric options because they are no longer available via the API. 

Insight Graph
 

Screenshots

 
Mobile Visibility & Social Metrics Together

Display social metrics and mobile visibility in the same graph.

Mashable Tech Social Metric & Rank Graph


Compare Metrics for 2 time periods with Secondary Axis 


Using the "Compare to" feature in the Metric Date Settings, you can compare a series of metrics for two different time periods and the dates for those periods can display in the main axis or a secondary axis at the bottom of the graph.
 
Double Axis Comparison SEO Graph



Display Rank with Custom Dates


Design a graph with color-coded custom date periods for visual effect.

Rank Graph with Custom Dates


Custom Blend Metrics


Create a custom blended graph with metrics like Average Rank with Analytics Traffic, Goal Completions & Visibility.

Mix Rank and Analytics Metrics



Compare Webmaster Tools

Google Search Console vs. Bing Webmaster Tools
 
Compare webmaster tools



Compare Social Channels

Add metrics from multiple social media accounts, add Notes to highlight special activities or advertising campaigns and analyze the results for a specific time period. 

compare social media channel activity



Analyze Google SERP Features

Choose from dozens of SERP Feature metrics to create a visual analysis of trends.  

SERP Features




Drag & Drop Metrics


Drag and drop Legend labels to place them according to your display preferences. Click Apply Changes if you're happy with the new arrangement or click Dismiss to return to the previous settings.

Drag and drop rank metrics

 

Create New Graph

 

The first time you navigate to Track > Insight Graph for a campaign, you'll see a blank canvas waiting for you to create and customize your first graph.

Insight Graph Blank Canvas

In this screen you can begin by clicking the Add Metric or Add Cross Campaign Metric button, or you can expand the Report Options section of the screen and select your General and Graph Settings, and add Notes (refer to the Report Options section below for instructions).
 
New Insight Graph


Create New Graph


After you've already created a graph for a campaign and you'd like to create another, click the Create New Graph button.

Create a New Insight Graph

Save Current Graph or Continue


If you haven't already saved the graph that you currently have on the screen and would like to, click the Save button and follow the Save a Graph Preset instructions at the bottom of this page. 

If the graph was already saved, or if you don't want to save changes you've made, then click the Continue button.

Create Graph Warning Data Not Saved
 

Report Options

 
Select a custom Date Range

Custom Date Range
Select a custom Date Range

Date:

Select:

  • Report Dates from the Report Options calendar tool; or
  • a Custom Date Range in the top right toolbar
Insight Graph General Settings

General Settings:

  • Enter a Custom Report Title to display at the top of your graph (optional)
  • Show or Hide the Algorithm Changes recorded by our Rank Risk Index
Add Metrics

Graph Data:

  • Click the Add Metric button to create a new metric. Refer to Add Metric, Metric Settings, Display Settings and Date Settings sections below for description of the many available options.
  • Click the gear icon of any existing metric to change its settings
  • Drag and drop metrics to reorder their display in the graph

More Metrics can also be added to the graph by clicking the Add Metric button after you have clicked the Report Options Apply Changes button, refer to the Add Metric section below for more information.

Select Insight Graph Settings

Graph Settings:

  • Show or Hide the Legend
  • Enter the Graph Width (in pixels) or keep our default setting
  • Enter the Graph Height (in pixels) or keep our default setting
  • Select Combined or Single Metric Hover; Combined displays data of all graph metrics for the point on the graph that you hover over, and Single displays only hover point data for the single metric.
    Combined                                            Single
    Metric Hover Combined            Metric Hover Single
  • Slide to select Axis Title Font Size
  • Select Bold or Normal Axis Title Font Weight
Display Events and Notes

Events & Notes:

  • Show or Hide Notes (Single Date)
  • Show or Hide Notes (Date Range): these are notes with a date range (formerly 'events')
  • Click the button to add a Note (learn more about Notes)
Save Graph Default Settings

Save:

  • Click the Apply Changes button

Refer to Report Default Settings for more information about default setting features and uses.


 

Metric Display Settings

 

Display Setting Options

Select color, chart type, line thickness, Show or Hide markers and labels and customize type and size.

Insight Graph Display Settings

Color Selector


Click the color box to the left of the Display Settings title to launch the Color Selector. Choose a color for the display of the selected metric on the graph. Options include:
  • select a standard color from the palette
  • slide the color bar and drag the dot until the color you want is displayed
  • enter a Hex color value
Then click the Select button

Inisght Graph Color Palette Selection


Chart Type

Depending upon the selected metric, you may choose from Line, Curved Line, Column or Area chart types.

Select a chart type


Marker Type

Select from Circle, Diamond, Square, Triangle or Triangle pointing down for data point marker type.
 
Select Marker Type


Date Settings for Custom Time Period Comparison

 

Comparative Date Setting Options

No changes are needed in this section if you want to use the Default Report Date Range and one axis. 

Select Date Settings for Comparative Time Periods

If you want the metric to compare to another graph metric using a different time period, select from:
  • Compare to Previous Period
  • Compare to Same Time Last Year
  • Custom Date Range
If you want that comparative data to display on its own date axis, then select Secondary Axis

Click the Save button

Example of Comparison to Previous Period using Secondary Axis

Compare Secondary Axis

Comparison to previous period using secondary axis


Add Metric

 

Click the Add Metric button to add a metric for the campaign displayed in the upper right of the screen.
Add New Metric to Graph

Click the Add Cross Campaign Metric to add a metric associated with a different campaign, and select that campaign.
           
Add cross-campaign metric

    

To later remove a metric from the graph, click the Remove button.


Metric Type


After reviewing the instructions for Custom Display and Date /Comparison Settings, select the type of metric you want to add to the graph.



Average Rank Insight Graph


Trending competitor average rank is one of the many ways you can use the average rank metric in Insight Graphs.
             


Average Rank Options
Average Rank is the average rank of all campaign keywords combined for the selected time period. When you select the Average Rank Metric Type, you have a variety of options and filters to utilize for customizing your Insight Graph.

Average Rank Metic Settings


Metric Name

Enter the name that you want displayed as the legend label
 
Add Metric Name



Domain

Select from the list of domains being tracked for the campaign

Select the campaign domain



Search Engine

Select a Search Engine
 
Select a Search Engine



Keyword Tags

Select the keyword tags you want to filter rank data by for display in the graph 

filter results by keyword tag 
 

Frequency
Display rank data by Day, Week or Month

Filter Ranking Data by Day, Week or Month


Results

Select all Rank results or filter Rank results by Top 10, Top 20, etc.
 
Filter rank results by


Average Rank Rules

If you want Average Rank calculated differently than actual rank, then enter a Rank Threshold number.

Rank Value enter the value you want Rank Ranger to use for keyword rank that is higher than the Rank Threshold you've chosen. Keyword rank value will then be calculated based on the number you set in the Rank Value field.

Enter 0 if you want the keyword ignored completely when calculating average rank.

Leave the Threshold at 500 and Rank Value at 0 to have the actual rank value used in calculating Average Rank, this is our default method.

Example:
In the screenshot, Rank Value is set at less than or equal to rank position 50, with a Rank Value of 0. This combination would cause keywords ranking in position 51 to 500 to not be counted at all in the Average Rank calculation.

 
 Average Rank Rules



Blending Metrics
One of the benefits of the Insight Graph is the ability to blend metrics to tell a marketing story. In this example, Average Rank and Traffic Sessions are trended over a 6 month period.
             


Average Rank with Rank Position Stats
In this example, average rank has been added to a rank position stats graph
 


Keyword Rank Insight Graph


Keyword Rank Metric Options

Customize your Insight Graph using Results and Ranking Data filters for domain, keyword and search engine selections.

Select Rank Metric Options


Metric Name


Enter the name that you want displayed as the legend label
 
Add Metric Name


Domain


Select from the list of domains being tracked for the campaign

Select the campaign domain


Search Engine


Select All or one specific Search Engine
 
Select a Search Engine

Results


Select all Rank results or filter Rank results by Top 10, Top 20, etc.
 
Filter rank results by


Ranking Data By


Display ranking data by Day, Week or Month

Filter Ranking Data by Day, Week or Month

Custom SEO Metric Formula Options
This tool allows you to set the value of keywords that rank in positions 1 through 30. For example, a keyword that ranks in position 1 and has a monthly search volume of 5000 will have a higher potential click through rate than a keyword ranked in position 1 with a monthly search volume of 100. 
  • Under the Formula & Score Settings heading, click Change Settings
  • Select your preferred formula (more information below)
  • In the Rank Score section enter the numbers you want attributed to each of top 30 search engine result positions
  • In the CTR score section make any adjustments you want for the top 10 positions
  • Click the Save button

custom seo metric formula

Formula options include include any combination of these:

Rank Score
  • (Rank Score)
  • log (Rank Score)
  • log10 (Rank Score)
  • 1- (Rank Score)
  • 2* (Rank Score)
Operators
  • Plus
  • Minus
  • Multiply
  • Divide
Click Through Rate Score
  • (CTR Score)
  • log (CTR Score)
  • log10 (CTR Score)
  • 2* (CTR Score)


Visibility Insight Graph


Using the Insight Graph it is possible to create a Visibility Graph with associated performance metrics, here are a few examples:

Visibility Score, Search Console Impressions and Clicks

Visibility Insight Graph



Site Visibility Multiple Search Engine Comparison
If you're tracking rank in multiple countries for an e-commerce site, for example, the Insight Graph has an enterprise feature that allows for cross-campaign metrics to be added. In this example we've compared the search engine visibility in the UK and US on Bing organic, and Google organic and mobile.
            
Visibility across multiple search engines



Visibility Metrics Options

Visibility is based on the position of ranking keywords and average search volume. The Visibility Score takes into account all tracked keywords for a website, but can be adjusted to exclude certain keywords or search engines by using filters, however, the default settings will show the average of all keywords across all search engines being tracked for a website.

Select Visibility Metric options


Metric Name


Enter the name that you want displayed as the legend label
 
Add Metric Name


Domain


Select from the list of domains being tracked for the campaign

Select the campaign domain


Search Engine


Select All or one specific Search Engine
 
Select a Search Engine


Keyword Tags


Click in the Select Filters field and select the keyword tags you want to filter rank data for in the graph

filter results by keyword tag


Adobe Analytics Insight Graph




Adobe Analytics Metrics
To build an Insight Graph using Adobe Analytics data, select:
  • Data Source: Website Analytics > Adobe Analytics
  • Type: Analytics Metrics
  • Metric: choose Bounce Rate, Carts, CartViews, Checkout, Orders, PageViews, Units, Revenue or Visits             
Adobe Analytics metrics


Filters & Options
Select a data frequency: Day, Week, or Month
             
report frequency



Metric Name

Enter the name that you want displayed as the legend label
 
Add Metric Name


Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

color palette


Chart Display Settings
  • Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
  • Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
  • Set the Date Range and Axis
  • Click the Save button
Learn more about Metric Display Settings and Date Settings.

Important: all available Adobe metrics are enabled. If you have connected your Adobe account and an Adobe Report Suite to a Rank Ranger campaign and you receive a "No Data for Series" error in the Insight Graph, that means that the metric that was selected has not been enabled in the Adobe account for the selected Report Suite.  If you enable the metric in Adobe, then data will be available in Rank Ranger.

AWeber Insight Graph

You can create Insight Graphs with AWeber email list statistics. In this example we've compared the number of Opens (email read), and Clicks (through to links in the email) between 2 monthly newsletters. 


Insight Graph with AWeber data


In an Insight Graph, add a Metric and select:
  • Data Source: Other Integrations
  • Type: AWeber
  • Metric: Total Opens, Unique Opens, Total Clicks, Unique Clicks, Sales or Webhits
  • List: AWeber accounts can have multiple mailing lists, select the one you want for this graph
  • Campaign: select the email campaign name
  • Follow instructions for Metric Display Settings and Date Settings (e.g., the graph above utilizes the Secondary Axis option)


AWeber Insight Graph settings


Bing Ads Insight Graph


Bing Ads performance data can be displayed in Insight Graphs and Metric Widgets and shared in white label Marketing Dashboards, Client Dashboards, and scheduled PDF Reports.

Graph Settings
In both the Insight Graph and Metric Widgets:
  • Enter a Metric Name for display in the graph
  • Data Source: PPC
  • Type: Bing Ads
  • Metric: Clicks, CPC, CTR, Impressions, or Spend 
Select the desired color and other display and date settings, and click the Save button.
Repeat for each individual metric that you want included on the graph.

Bing Ads metrics graph settings


Bing Ads Insight Graph Example
 
Bing Ads performance graph



Bing Webmaster Tools Insight Graph


Create Insight Graphs using Bing Webmaster Tools data 

A Bing Webmaster Tools connection to a Rank Ranger campaign provides the Insight Graph with a variety of Bing website analytics data:
  • Impressions: the number of times the page appeared in search results
  • Clicks: clicks that were directly from search results
  • CTR: the click-through-rate (percentage of impressions that resulted in clicks)

Bing Analytics in Insight Graph


Insight Graph

In this example, Bing Webmaster data is displayed in an Insight Graph. 

Insight Graph with Biing Website Analytics data



Domain Backlinks Insight Graph


Domain Metric Options
 
Domain Metric

Metric Name


Enter the name that you want displayed as the legend label
 
Add Metric Name

Domain


Select from the list of domains being tracked for the campaign

Select the campaign domain

Domain Metric


Select from a variety of Ahrefs, Majestic, Alexa and Delicious domain metrics

Select a domain backlink metric

Facebook Ads Insight Graph


Facebook Ads performance data can be displayed in Insight Graphs and Metric Widgets and shared in white label Marketing Dashboards, Client Dashboards, and scheduled PDF Reports.

Graph Settings
In both the Insight Graph and Metric Widgets:
  • Enter a Metric Name for display in the graph
  • Data Source: PPC or Social Analytics (the data is available in both categories)
  • Type: Facebook Ads
  • Metric: Clicks, CPC, CPM, CTR, Impressions, Likes, Link Clicks, Page Engagement, People Taking Action, Post Engagement, Reach, Spend, or Unique Clicks
  • Mode: Account or Campaign. If Campaign is selected, then also select the Campaign name in the next field
Select the desired color and other display and date settings and click the Save button.
Repeat for each individual metric that you want included on the graph.

Example of Account Mode

Facebook Ads metrics graph settings


Example of Campaign Mode

Facebook Ads campaign mode



Facebook Ads Insight Graph
 
Facebook Ads performance graph


Google Analytics Insight Graph


Google Analytics Options

Select Google Analytics options

Metric Name


Enter the name that you want displayed as the legend label
 
Add Metric Name


Analytics Metric


Select the Google Analytics metric type you want included in the Insight Graph: ECommerce, Event Tracking, General or Goals and then select the exact metric (detailed below). You can add multiple Analytics metrics to one graph along with other metric types for a comprehensive blend of SEO data.


Google Analytics ECommerce Metrics

Choose from Transactions, Revenue or Revenue Per User


Select Analytics metric

Google Analytics Event Tracking

Choose from Average Value, Event Value, Events per Session with Event, Sessions with Event, Total Events or Unique Events 


Google Analytics Events tracking


Google Analytics General Session Data

Choose from Average Time on Site, Bounce Rate, Pages Per Visit, Page Views, Sessions or Users 

Google Analytics Session data


Google Analytics Goals

Choose from Goal Completions or specific goals that have been created in the website's Google Analytics profile. 


Google Analytics Goals


Multi-Channel Funnels

Choose from Assisted Conversions, Assisted Value, Last Interaction Conversions, Last Interaction Value or Assisted / Last Interaction Conversions

Multi-Channel Funnels


Segment

Select from the list of Google Analytics built-in segments or custom segments you have created to isolate subsets of data.

Select an Analytics Segment



Traffic Source


Select All or a specific Traffic Source (direct, mail, organic search, paid search, referral or social) to filter graph data
 
Select Traffic Source


Device

Filter results by Desktop, Mobile or Tablet traffic, or select All.

Select Analytics Device Type


Browser

Select All or filter results by Browser: Chrome, Firefox, Internet Explorer, Safari.

Select Analytics Browser type

Frequency

Display data by Day or Month

Select Ranking Data by Day or Month


Chart Display Date
For Google Analytics metrics in Insight Graphs, when the Frequency is set to Month, there is an option in Chart Display Settings that you can select a Display Date, either the 1st or 15th of the month. That setting determines the position (for comparison with other metrics) in the graph where the marker displays the metric number, however, the actual metric date is based on the report settings. If the report dates cover a 12 month period and the graph is set to monthly frequency, then the number that displays is the month's total - it displays the same number whether the marker is on the 1st or the 15th. 

The system requires a date be selected because Insight Graphs allow the mixing of multiple metric types, so if for example daily or weekly Visibility Score or Average Rank were added to a graph along with Analytics data, the Analytics data needs to match with a date of those metrics during the month.



Google Analytics Custom Filters


The Custom Filter option is intended for expert level Google Analytics users who prefer to build their own filters. For the Custom Filter syntax, please refer to Google's support documentation:

Metric Filter example:


Dimension Filter example:



Google Analytics Custom Filters


Google Search Console Insight Graph


Google Search Console Options

Enter the Metric name that you want displayed as the legend label. In the Data Source field select Search Console, and in the Metric field select from the available data types: Clicks, Impressions, CTR (click-through rate) or Position. 

Refine the data you want displayed in the Insight Graph by selecting a Filter (e.g., Country, Device, Page or Query) and defining Option (e.g., Contains, Equals, Not Contains or Not Equals) and complete the filter by entering a Value, then click the Add Filter button.  Filters & Options are available for current Search Console data (not archived data).

Please note that there can be a 3 to 5 day delay between the time Google compiles and releases this data via their API.

Search Console data in Insight Graph



Archived Search Console Data

If you have selected the Enable RangerBot to store your monthly Search Console history in our Big Data center in the Campaign Settings, then you can add that data to an Insight Graph for visual trending by selecting Type: Search Console Archive and selecting either Clicks, Impressions, CTR or Position in the Metric field.  

add archived Search Console data to Insight Graph

Search Console data is stored based on calendar months without filters. The options include:
  • Daily totals for Clicks, Impressions, CTR and Position
  • Unfiltered Keyword totals for up to 5000 queries
  • Unfiltered Landing Page totals for up to 5000 pages


Search Console Insight Graph example

In this example, we've included both current and archived Search Console data to create a visualization of the trend of Impressions for a site. 
example of Search Console Insight Graph including current and Archived data


Google SERP Features Count Insight Graph

If you want to trend and share the number and type of SERP Features for a tracked site in a colorful way in dashboards and PDF reports, you can create a custom Insight Graph using the Rank > SERP Features Count metric. In this example, the SERP appearance trend for AMP, Carousel, Featured Snippet, Image Thumbnail, Ratings, and Sitelinks are presented for one website. 


Insight Graph with SERP Features Count


In an Insight Graph, add a Metric and name it, then select:
  • Data Source: Rank
  • Metric: SERP Features Count
  • Domain: select a website
  • Search Engine: select a search engine
  • Keyword Tags: select tags to filter the report data (optional)
  • SERP Feature Type: select from the list of available SERP Features
  • Count Type: select to display Keywords with Feature, or Keywords without Feature
  • Frequency: select Daily, Weekly, or Monthly

SERP Features Count settings



Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

color palette


Chart Display Settings
  • Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Line.
  • Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
  • Set the Date Range and Axis
  • Click the Save button
Learn more about Metric Display Settings and Date Settings.

Insight Graph Display Settings



Compare Competitor SERP Features in a Graph
Utilizing the Line chart type, this Insight Graph provides a colorful trend analysis of the Ratings SERP Feature for a site and its competitors. Hovering over any point on the graph reveals each site's ratings for the selected period. 
             
Competitor Ratings



Google SERP Features Tool Insight Graph


Google SERP Features Options

Insight Graph SERP Metrics are available in Enterprise packages.  This data makes it possible to trend and analyze Organic SERP Indicators, Knowledge Graph Features, Page One Extras and Organic Results Count as detailed below this screenshot.  

Google SERP Features in Insight Graph

  • Organic Indicators: Breadcrumbs, Events, HTTPS, Image Thumbnail, Notable Online, Reviews (Stars), SiteLinks, SiteLinks (1st Result), Search Box, Twitter feed, and Video Thumbnail
  • Knowledge Graph Features: Knowledge Panels, Featured Snippets, Carousels, and Answer Boxes and types (e.g., Currency Conversion, Dictionary, Disambiguation, Flights, General Converter, Info, Map, Nutrition, Related Questions, Sports, Stock, Translation, Weather and WhenIs)
  • Page One Extras: Ads and ad positions, Images (Box), Local Pack, News (Box), and Related Search
  • Organic Results Count: breakdown of the number of Results per Page

Certain SERP metrics also have options to display data either by the average number of occurrences per page or as a percentage.

Google SERP Features Insight Graph

In this example, we've compared SERP Featured Snippets in 7 European countries the day we noticed their sudden appearance in the search engine results between March 30th and April 1st.

Google SERP Features Insight Graph



Google Sheets Data in Insight Graph

Integrate Google Sheets data with marketing metrics in an Insight Graph

Google Sheets integration makes it possible for you to produce a graph with internal company data (e.g., sales, offline advertising, net profit, etc.)  that is not available via third-party integration. That data can easily be blended in a graph with our search engine rank and backlink data, search traffic, social media and email campaign performance, and more.

In this example, we've used Google Sheet data for the Total Sales and Offline Advertising expense, and added Website Sales (from Google Analytics tracking) and AdWords Spend per month (AdWords must be linked to your Google Analytics profile - refer to Link Google Analytics and AdWords).

Insight Graph displaying data from Google Sheets, Analytics and AdWords

Insight Graph with data from Google Sheets, Analytics and AdWords



The first step to graphing data from Google Sheets is to authorize a Google Drive account and connect it to a campaign.

Add Google Sheets Metric
Open an Insight Graph or Metric Widget and select:
  • Data Source: Other Integrations
  • Type: Google Sheets
In the Spreadsheet field, copy and paste the URL of the Google Sheet containing the data
 
Add data from Google Sheets to an Insight Graph



Define the Metric Data

Select the Sheet name from the menu (each tab in Google Sheets has a label name, e.g., Sheet1, Sheet 2, or user assigned custom names)

Google Sheets Insight Graph settings


Date and Value Ranges

Viewing the Google Sheet in another window, determine the data ranges and:
  • Enter the start cell and end cell that contain the dates
  • Enter the start cell and end cell that contain the values
Using the following Google Sheet example, the Insight Graph settings in the previous image correspond to a Date Range from cells A2 - A7; October 2016 - March 2017, and Regional Sales Percentage for the USA from cells F2 - F7.

Google Sheet Example


Y Axis Settings

By default each metric has its own separate Y Axis with a label matching the Metric Name field.
  • If you want the Y Axis name to be different than the metric name, you can enter the label in the Y Axis name field.
  • If you want a group of metrics all plotted on the same Y axis, then enter the same Y Axis name when adding each metric.

Y Axis Name field


Insight Graph with Shared Y-Axis

In this example, "Percent" was entered in the Y Axis name field of all 4 metrics to cause them all to be graphed on the same scale. 
shared Y axis

Refer to Metric Display Settings to learn more about colors, chart types, markers, labels and date options.

IBM Coremetrics Insight Graph

Create Insight Graphs using IBM Digital Analytics 

An IBM Coremetrics connection to a Rank Ranger campaign provides the Insight Graph with a variety of IBM Digital Analytics data:
  • Activity Metrics: Page Views, Server Calls and Sessions
  • Commerce Metrics: Items per Order, Total Items Ordered, Total Orders, Total Product Views and Total Sales
  • Visitor Metrics: Total Buyers, Total Visitors and Unique Registrants

IBM Analytics in Insight Graph

Data can be displayed by day, week or month.


Insight Graph

In this example, IBM e-commerce data is displayed in an Insight Graph. 

Insight Graph with IBM Website Analytics data


Landing Page Social Signals Insight Graph


Landing Page Social Signals
 
Landing Page Social Signals

Select any of the following Social Signals
  • Delicious
  • Facebook Clicks
  • Facebook Comments
  • Facebook Likes
  • Facebook Shares
  • Facebook Total
  • LinkedIn
  • Pinterest
  • Reddit
  • Stumbleupon

Metric Name

Enter the name that you want displayed as the legend label
 
Add Metric Name


Filters & Options


Refine the data you want displayed in the Insight Graph by selecting a Domain and Landing Page filter.
 

Deprecated:
The following landing page metrics have been deprecated because they are no longer available via the data provider's API
  • Majestic and Moz (December 2016)
  • Google+ (September 2017)

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             


Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.



After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 



Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.


Rank Position Stats Insight Graph

If you want to share rank position statistics in a colorful way in dashboards and PDF reports, you can create a custom Insight Graph using the Rank > Rank Position Stats metric. In this example, rank position trend for one website is demonstrated. 


Insight Graph with rank position distribution


In an Insight Graph, add a Metric and name it, then select:
  • Data Source: Rank
  • Metric: Keyword Position Stats
  • Domain: select a website
  • Search Engine: select a search engine
  • Keyword Tags: select tags to filter the report data (optional)
  • Count Type: select from the list of available rank positions
  • Frequency: select Daily, Weekly, or Monthly

Keyword Position Stats settings



Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

color palette


Chart Display Settings
  • Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
  • Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
  • Set the Date Range and Axis
  • Click the Save button
Learn more about Metric Display Settings and Date Settings.
Insight Graph Display Settings


Top 10 Competitor Rankings Graph
Utilizing the Line chart type, this Insight Graph displays the number of top 10 rankings for a site and its competitors, trending over a 3 month period. Hovering over any point on the graph reveals the number of top 10 positions for the site vs. the competitor sites.
             
Top 10 competitor rankings



Social Analytics Insight Graph


Social Metrics Options

After connecting a company's Social Analytics accounts to Rank Ranger, in addition to viewing detailed social marketing reports you can add their metrics to an Insight Graph for trending and comparison between Facebook, LinkedIn, Twitter, YouTube & Instagram.


Facebook Analytics Options

Facebook Metrics
  • New Likes
  • Page Checkins
  • Page Fans
  • Page Impressions
  • Page Stories
  • Page Views
  • People Engaged
  • Post Clicks
  • Post Impressions
  • Post Reach
  • Total Reach
  • Unlikes

LinkedIn Metrics
  • Total Followers
  • Organic Followers
  • Acquired Followers
  • Reach

Twitter Metrics
  • Followers (Lifetime)
  • Following (Lifetime)
  • Favorites (Lifetime)
  • Tweets (Lifetime)
  • Lists (Lifetime)
  • Tweets
  • Retweets
  • Replies
  • Favorites Gained
  • Retweets Gained
  • Mentions
  • Mentions Reach
  • Mentions Replies
  • Mention Replies Reach
  • Mention Retweets
  • Mention Favorites

YouTube Metrics
  • Comments
  • Dislikes
  • Earnings
  • Estimated Minutes Watched
  • Favorites Added
  • Favorites Removed
  • Likes
  • Shares
  • Views
  • Subscribers Gained
  • Subscribers Lost

Instagram Metrics
  • Followers
  • Following 
  • Total Posts



Metric Name

Enter the name that you want displayed as the legend label
 
Add Metric Name


Save Insight Graph Settings as a Preset


Presets allow you to save your graph layout and option selections for future use, while creating additional versions of that graph for the same campaign.  Learn more about Presets.

Add New Preset


Hover over the Preset box icon in the top right toolbar and click Add New Preset to add the current graph settings as a new preset

Presets Toolbar

Name the New Preset


Enter a Name for the new Preset and click the Save button.

The Preset Name should be easily identifiable with the campaign and/or metric combination because the name and quick link will display in your account-wide Report Presets list in addition to the Preset hover menu.

The Preset Name you enter must be unique, if you enter a name used by another Preset for this campaign and report type, you will receive an error message indicating:

"Preset with this name already exists. Existing preset will be overwritten"

If your intention is to overwrite an existing Preset then you may click the Save button, otherwise enter a different name and Save.

Enter a Preset Name
 

Export Insight Graph to Image or PDF file


When you have finished creating your masterpiece Insight Graph, you can export it to any of these file formats:
  • PNG image
  • JPEG image
  • PDF document
  • SVG vector image 

Export Insight graph to file

Share Graphs in White Label Reports


Add Insight Graph to White Label Marketing Dashboard or PDF Report


To add an Insight Graph to an existing white label report simply hover over the gear icon and click Add to PDF Reports or Add to Web Dashboard and follow the onscreen instructions.

Add Insight Graph to white label reports


Add Insight Graph to White Label Client Dashboard

Enable the Insight Graph to display in a Client Dashboard by checking the Insight Graph in the Graphs & Widgets list of the Campaign Settings > Client Dashboard screen.  After you have created the graph the way you want it displayed in the Client Dashboard, expand Report Options and in the lower left section of the screen hover over the Save icon and select Save as Default for: Client Dashboard.




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