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Insight Graph



The Insight Graph gives you the freedom to create graphs with blended metrics, date ranges, chart types, etc. choosing from our rank data and a variety of third-party integrations.

Compare results to the previous period, same time last year or select your own custom date range, and view with your choice of Main or Secondary Axis options.

Color Palette and Display Settings let you create a custom graph design.

When you're finished creating a graph, save a personalized version and then create additional versions using different metrics, variables, and styles of that graph for the same campaign using our Preset feature.   Export your creation to a variety of image types or PDF, or add it directly to an existing Marketing Dashboard or scheduled White Label PDF Report.

Example of Insight Graph in Marketing Dashboard
Clicking on a metric in the legend switches from display to hide in the graph             

example of Insight Graph in marketing dashboard



Insight Graph
 

Create New Graph

 

The first time you navigate to Reports > Graphs > Insight Graph for a campaign, you'll see a blank canvas waiting for you to create and customize your first graph.

Three categories of metrics are available in the Insight Graph, click one to begin creating your graph:
  • Campaign Metric: this allows data only from the campaign it is being created in
  • Cross Campaign Metric (Enterprise only feature): this allows data from any account campaign
  • Custom View Metric: this allows data from multiple campaigns to be aggregated (learn more...)             
 New Insight Graph

Once you've created a graph for a campaign you can save it as a Preset for future use, and also for use in other campaigns by selecting the Account-Wide option. When you've saved multiple Presets, you can easily switch between them without the need for changing graph settings (refer to Report Presets instructions).

After creating a graph in a campaign, if you'd like to create another for the same campaign, click the Remove All Metrics button.

Create a New Insight Graph



Save Current Graph or Continue


If you haven't already saved the graph that you currently have on the screen and would like to, click the Save button and follow the Save a Graph Preset instructions. 

If the graph was already saved, or if you don't want to save changes you've made, then click the Continue button.

Create Graph Warning Data Not Saved
 

Report Options

 
Select a custom Date Range

Custom Date Range
Select a custom Date Range

Date:

Select:

  • Report Dates from the Report Options calendar tool; or
  • a Custom Date Range in the top right toolbar
Insight Graph Display Settings

Display Settings:

  • Enter a Custom Report Title to display at the top of your graph (optional)
  • Show or Hide Data Source Icon(s): if set to display, select the data source
  • Show or Hide the Algorithm Updates recorded by our Rank Risk Index
  • Show or Hide Single Date or Date Range Notes or add a Note
Add Metrics

Graph Data:

  • Click the Add Metric button to create a new metric. Refer to Add Metric, Metric Settings, Display Settings, and Date Settings sections below for a description of the many available options.
  • Click the gear icon of any existing metric to change its settings
  • Drag and drop metrics to reorder their display in the graph

More Metrics can also be added to the graph by clicking the Add Metric button after you have clicked the Report Options Apply Changes button, refer to the Add Metric section below for more information.

Select Insight Graph Settings

Graph Settings:

  • Show or Hide the Legend
  • Show or Hide Stacked Columns: graph metrics must be Column chart type and created before selecting this option
  • Enter the Graph Width (in pixels or percent) or keep our default setting
  • Enter the Graph Height (in pixels) or keep our default setting
  • Select Combined or Single Metric Hover; Combined displays data of all graph metrics for the point on the graph that you hover over, and Single displays only hover point data for the single metric.
    Combined                                            Single
    Metric Hover Combined            Metric Hover Single
  • Slide to select Axis Title Font Size
  • Select Bold or Normal Axis Title Font Weight
Save Graph Default Settings

Save:

  • Click the Apply Changes button

Refer to Report Default Settings for more information about default setting features and uses.


 

Metric Display Settings

 

Display Setting Options

Select color, chart type, line thickness, Show or Hide markers and labels and customize type and size.

Insight Graph Display Settings

Color Selector


Click the color box to the left of the Display Settings title to launch the Color Selector. Choose a color for the display of the selected metric on the graph. Options include:
  • select a standard color from the palette
  • slide the color bar and drag the dot until the color you want is displayed
  • enter a Hex color value
Then click the Select button

Inisght Graph Color Palette Selection


Chart Type

Depending upon the selected metric, you may choose from Line, Curved Line, Column, or Area chart types.

Select a chart type


Line Style

Depending upon the selected chart type (line or curved line), you may choose from Solid, Dotted, or Dashed line style.

Select a chart type


Marker Type

Select from Circle, Diamond, Square, Triangle, or Triangle pointing down for data point marker type.
 
Select Marker Type

Scale Type

Select from Linear or Logarithmic to change the scale of the metric displayed.
Linear is for the data that doesn't differ much from each other. However, it is recommended to use Logarithmic for the data that has a very big difference between the two or more metric data. For example, one metric data values are in thousands while the second is less than 10.
If the metric type for two or more data is the same, then use the same Scale Type. If in this case there is a big difference in metric data set both Scale Types to Logarithmic. For the two or more different metric types use the logarithmic scale only for the metric type that has a high metric data value.
 
Select Marker Type


Date Settings for Custom Time Period Comparison

 

Comparative Date Setting Options

No changes are needed in this section if you want to use the Default Report Date Range and one axis. 

Select Date Settings for Comparative Time Periods

If you want the metric to compare to another graph metric using a different time period, select from:
  • Compare to the Previous Period
  • Compare to Same Time Last Year
  • Custom Date Range
If you want that comparative data to display on its own date axis, then select Secondary Axis

Click the Save button

Example of Comparison to Previous Period using Secondary Axis

Compare Secondary Axis

Comparison to previous period using secondary axis

Average Rank Insight Graph


Trending competitor average rank is one of the many ways you can use the average rank metric in Insight Graphs.
             


Average Rank Options
Average Rank is the average rank of all campaign keywords combined for the selected time period. When you select the Average Rank Metric Type, you have a variety of options and filters to utilize for customizing your Insight Graph.

Average Rank Metic Settings

Metric Name

Enter the name that you want displayed as the legend label
 
Add Metric Name

Domain

Select from the list of domains being tracked for the campaign

Select the campaign domain

Search Engine

Select a Search Engine
 
Select a Search Engine


Keyword Tags

Select the keyword tags you want to filter rank data by for display in the graph

filter results by keyword tag 
 

Frequency
Display rank data by Day, Week or Month

Filter Ranking Data by Day, Week or Month

Results

Select all Rank results or filter Rank results by Top 10, Top 20, etc.
 
Filter rank results by

Average Rank Rules

If you want Average Rank calculated differently than actual rank, then enter a Rank Threshold number.

Rank Value enter the value you want Rank Ranger to use for keyword rank that is higher than the Rank Threshold you've chosen. Keyword rank value will then be calculated based on the number you set in the Rank Value field.

Enter 0 if you want the keyword ignored completely when calculating average rank.

Leave the Threshold at 500 and Rank Value at 0 to have the actual rank value used in calculating Average Rank, this is our default method.

Example:
In the screenshot, Rank Value is set at less than or equal to rank position 50, with a Rank Value of 0. This combination would cause keywords ranking in position 51 to 500 to not be counted at all in the Average Rank calculation.

Filter by Search Volume by entering a greater than volume value in order to display only the high volume keywords

Average Rank Rules


Blending Metrics
One of the benefits of the Insight Graph is the ability to blend metrics to tell a marketing story. In this example, Average Rank and Traffic Sessions are trended over a 6 month period.



Average Rank with Rank Position Stats
In this example, average rank has been added to a rank position stats graph
 


Video: How to Create an Average Rank(Desktop & Mobile) Insight Graph




Video: How to Create Competitor Rank Comparison Insight Graph



Custom SEO Keyword Rank Insight Graph


Keyword Rank Custom SEO Metric Options

Customize your Insight Graph using Results and Ranking Data filters for domain, keyword and search engine selections.

Custom SEO Rank Metric Options


Metric Name


Enter the name that you want displayed as the legend label
 
Add Metric Name


Domain


Select from the list of domains being tracked for the campaign

Select the campaign domain


Search Engine


Select All or one specific Search Engine
 
Select a Search Engine

Results


Select all Rank results or filter Rank results by Top 10, Top 20, etc.
 
Filter rank results by


Ranking Data By


Display ranking data by Day, Week or Month

Filter Ranking Data by Day, Week or Month

Custom SEO Metric Formula Options
This tool allows you to set the value of keywords that rank in positions 1 through 100. For example, a keyword that ranks in position 1 and has a monthly search volume of 5000 will have a higher potential click through rate than a keyword ranked in position 1 with a monthly search volume of 100. 
  • Under the Formula & Score Settings heading, click Change Settings
  • Select your preferred formula (more information below)
  • In the Rank Score section enter the numbers you want attributed to each of top 100 search engine result positions
  • In the CTR score section make any adjustments you want for the top 10 positions
  • Click the Save button

custom seo metric formula

Formula options include any combination of these:

Rank Score
  • Actual Rank Score
  • logarithmic (Rank Score)
  • Base-10 logarithmic (Rank Score)
  • 1- (Rank Score)
  • 2* (Rank Score)
Operators
  • Plus
  • Minus
  • Multiply
  • Divide
Click Through Rate Score
  • Actual CTR Score
  • logarithmic(CTR Score)
  • Base-10 logarithmic(CTR Score)
  • 2* (CTR Score)
Using logarithmic(Rank Score), Base-10 logarithmic(Rank Score), logarithmic(CTR Score) and Base-10 logarithmic(CTR Score):

These options reduce the high values to the smaller values in the graph as follows:
  • The logarithmic(Rank Score) and (CTR Score) are the mathematical functions of log(Rank Score) and log(CTR Score), which is use do make the Actual Rank Score and CTR Score smaller in case the values are very high. In this case it's a Natural log of Rank Score and of CRT Score => ln(Rank Score) and ln(CRT Score).
  • Base-10 logarithmic(Rank Score) and (CTR Score) is a 10 to the power of that is equals to the Actual values. For example, Actual Rank Score is 10000 => Base-10 log(1000) = 4 because 1000 = 10 to the power of 4.
Scale Type 
Another way is to scale the graph by choosing Logarithmic Scale Type in the Chart Display Settings of the Metric Widget:
Custom SEO Scale Type
In this case the graph scale will be adjusted and the values will not be changed. In the below example the SERP Feature is with the max score of 2, while the Custom SEO Rank Score is in thousands(K). By applying the Scale Type to be Logarithmic the two graph combined with not a significant difference in the ratio but with the actual values.
Insight Graph Scale Type Logarithmic Graph

Visibility Insight Graph


Using the Insight Graph it is possible to create a Visibility Graph with associated performance metrics, here are a few examples:

Visibility Score, Search Console Impressions and Clicks

Visibility Insight Graph



Site Visibility Multiple Search Engine Comparison
If you're tracking rank in multiple countries for an e-commerce site, for example, the Insight Graph has an enterprise feature that allows for cross-campaign metrics to be added. In this example, we've compared the search engine visibility in the UK and US on Bing organic, and Google organic and mobile.
            
Visibility across multiple search engines



Visibility Metrics Options

Visibility is based on the position of ranking keywords and average search volume. The Visibility Score takes into account all tracked keywords for a website but can be adjusted to exclude certain keywords or search engines by using filters, however, the default settings will show the average of all keywords across all search engines being tracked for a website. The Visibility Score can also be presented as a percentage value.

Select Visibility Metric options


Metric Name


Enter the name that you want to be displayed as the legend label
 
Add Metric Name


Domain


Select from the list of domains being tracked for the campaign

Select the campaign domain


Search Engine


Select All or one specific Search Engine
 
Select a Search Engine


Keyword Tags


Click in the Select Filters field and select the keyword tags you want to filter rank data for in the graph

filter results by keyword tag


Visibility Value


Select Score or Percentage to display the value of the Visibility either as a number or as a percentage value.

filter results by keyword tag


Adobe Analytics Insight Graph




Adobe Analytics Metrics
To build an Insight Graph using Adobe Analytics data, select:
  • Data Source: Website Analytics > Adobe Analytics
  • Type: Analytics Metrics
  • Metric: choose Bounce Rate, Carts, CartViews, Checkout, Orders, PageViews, Units, Revenue or Visits             
Adobe Analytics metrics


Filters & Options
Select a data frequency: Day, Week, or Month
             
report frequency



Metric Name

Enter the name that you want displayed as the legend label
 
Add Metric Name


Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

color palette


Chart Display Settings
  • Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
  • Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
  • Set the Date Range and Axis
  • Click the Save button
Learn more about Metric Display Settings and Date Settings.

Important: all available Adobe metrics are enabled. If you have connected your Adobe account and an Adobe Report Suite to a Rank Ranger campaign and you receive a "No Data for Series" error in the Insight Graph, that means that the metric that was selected has not been enabled in the Adobe account for the selected Report Suite.  If you enable the metric in Adobe, then data will be available in Rank Ranger.

AWeber Insight Graph

You can create Insight Graphs with AWeber email list statistics. In this example we've compared the number of Opens (email read), and Clicks (through to links in the email) between 2 monthly newsletters. 


Insight Graph with AWeber data


In an Insight Graph, add a Metric and select:
  • Data Source: Other Integrations
  • Type: AWeber
  • Metric: Total Opens, Unique Opens, Total Clicks, Unique Clicks, Sales or Webhits
  • List: AWeber accounts can have multiple mailing lists, select the one you want for this graph
  • Campaign: select the email campaign name
  • Follow instructions for Metric Display Settings and Date Settings (e.g., the graph above utilizes the Secondary Axis option)


AWeber Insight Graph settings


Bing Ads Insight Graph


Bing Ads performance data can be displayed in Insight Graphs and Metric Widgets and shared in white label Marketing Dashboards, Client Dashboards, and scheduled PDF Reports.

Graph Settings
In both the Insight Graph and Metric Widgets:
  • Enter a Metric Name for display in the graph
  • Data Source: PPC
  • Type: Bing Ads
  • Metric: Clicks, CPC, CTR, Impressions, or Spend 
Select the desired color and other display and date settings, and click the Save button.
Repeat for each individual metric that you want included on the graph.

Bing Ads metrics graph settings


Bing Ads Insight Graph Example
 
Bing Ads performance graph



Bing Webmaster Tools Insight Graph


Create Insight Graphs using Bing Webmaster Tools data 

A Bing Webmaster Tools connection to a Rank Ranger campaign provides the Insight Graph with a variety of Bing website analytics data:
  • Impressions: the number of times the page appeared in search results
  • Clicks: clicks that were directly from search results
  • CTR: the click-through-rate (percentage of impressions that resulted in clicks)

Bing Analytics in Insight Graph


Insight Graph

In this example, Bing Webmaster data is displayed in an Insight Graph. 

Insight Graph with Biing Website Analytics data



Create Custom Views Insight Graph


Three categories of metrics are available in the Insight Graph:
  • Campaign Metric: this allows data only from the campaign it is being created in
  • Cross Campaign Metric (Enterprise only feature): this allows data from any account campaign
  • Custom View Metric: this allows data from multiple campaigns to be aggregated (learn more...)             
Insight Graph metric types


Add Custom View Metric
After creating custom views with data groups in Tools > Custom Views, you can click the Custom View button in the Insight Graph and select from the list of views that have been created in your account.
  • Select a Custom View and click the Add button

add custom view to insight graph


Add a Metric, you can choose from Rank:
  • Keyword Position Stats
  • Visibility Score            
add metrics

Insight Graph Example: Rank Distribution & Visibility for Multiple Campaigns
This graph was created by adding the following Custom View metrics:
  • Visibility Score with Area chart type
  • 6 Rank Position Stats metrics for different rank positions with Column chart type           
custom view insight graph

Change to Stacked Columns View
After adding all the metrics, if you've adding Column chart type you can change the Graph Settings to display as Stacked Columns and click the Apply Changes button.

stacked columns



Insight Graph Example: Customs Views with Stacked Columns
Results after building a column graph and enabling Stacked Columns in Report Options > Graph Settings

To add this graph to a Marketing Dashboard or PDF Report, hover over the gear icon in the upper right and select the option and follow the on-screen instructions.
           
Custom View Stacked Columns



Edit Custom View
After saving a custom view metric, you can change the view:
1. Click the metric's gear / settings icon
2. Select a different Custom View
3. Click the Save button 

change custom view


Domain Backlinks Insight Graph


Domain Metric Options
 
Domain Metric

Metric Name


Enter the name that you want displayed as the legend label
 
Add Metric Name

Domain


Select from the list of domains being tracked for the campaign

Select the campaign domain

Domain Metric


Select from a variety of Ahrefs, Majestic, Alexa, and Domain Authority metrics

Select a domain backlink metric

Facebook Ads Insight Graph


Facebook Ads performance data can be displayed in Insight Graphs and Metric Widgets and shared in white label Marketing Dashboards, Client Dashboards, and scheduled PDF Reports.

Graph Settings
In both the Insight Graph and Metric Widgets:
  • Enter a Metric Name for display in the graph
  • Data Source: PPC or Social Analytics (the data is available in both categories)
  • Type: Facebook Ads
  • Metric: Clicks, CPC, CPM, CTR, Impressions, Likes, Link Clicks, Page Engagement, People Taking Action, Post Engagement, Reach, Spend, or Unique Clicks
  • Mode: Account or Campaign. If Campaign is selected, then also select the Campaign name in the next field
Select the desired color and other display and date settings and click the Save button.
Repeat for each individual metric that you want included on the graph.

Example of Account Mode

Facebook Ads metrics graph settings


Example of Campaign Mode

Facebook Ads campaign mode



Facebook Ads Insight Graph
 
Facebook Ads performance graph


Featured Snippet Rank Insight Graph