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AdWords Keywords

The AdWords Keywords report gives data on the keywords from Google AdWords campaigns that are connected to the same Google Analytics profile as your Rank Ranger account. You will see which keywords are bringing in the most traffic and goal completions that you have set in your Analytics account. A Compare to Past feature allows you to include comparison data for the previous period, same time last year or a custom date range.

Report data can be filtered by Key Metric (sessions, the percentage of new sessions, new users, bounce rate or pages per session), Segment and Goal Conversion type.  Goal Value can be displayed in your choice of world currencies.

Important! To view this report ,Google Analytics must be configured correctly (please refer to our Google Analytics documentation) for the primary domain. In addition, AdWords must be linked to your Google Analytics (see Google's instructions to Link Google Analytics and AdWords). 

Google Adwords Keywords



Traffic Graph


This graph shows the results associated with the Key Metric you select (e.g., sessions, page views, goal completions, etc.). The orange line represents the comparison to the previous period. 

Google Adwords New Sessions Graph

Traffic Metric Totals

Analyze traffic metrics including the number of sessions, the percentage of those sessions that are new visits to the site, the number of new users visiting the site, the bounce rate, the average number of pages visited per session and the average session duration for visits the site. You can also view the change from a previous time period by selecting 'Compare to Past' with a date range in Report Options.

Adwords Traffic Metrics

By selecting to Display Goals in Report Options, you will be shown the Goal Conversion Rate, the Goal Completions and the Goal Value for the selected goal or the total for all your goals if All Goals was chosen.

Adwords Goals

Traffic Metrics


The Traffic Metrics table displays sessions, the percentage of new sessions, new users, bounce rate,  pages per session, average session duration, goal conversion rate, goal completions and goal value per keyword. Note that in the bounce rate column, a lower number indicates a better rate, therefore, the downward arrow is green and represents a positive change. 

 AdWords Keyword Traffic Metrics

AdWords Metrics


The AdWords Metrics table displays clicks, impressions, CTR (click through rate), Average CPC (cost per click) and Cost per keyword. 

AdWords Keyword Metrics

The tables can also be filtered, which allows the user to narrow down what is shown within the table.

AdWords Keyword Table Filters 

Report Options



  • Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
  • Check the Compare to Past box and select a period, if desired.

    If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.

    We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.

    The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).
General Settings

General Settings

  • Enter a report title, if desired
  • Choose to show or hide Google Algorithm Changes
Rank Ranger Report Sections

Show or Hide Report Sections

  • Traffic Graph
  • Traffic Metrics Totals
  • Traffic Metrics
  • Adwords Metrics
Google Analytics Key Metric

Select the Google Analytics Key Metric

    Key Metric is reflected in the Graph above
  • Sessions: the period of time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce etc.) is associated with a session.
  • Page Views: number of pages views on the site
  • Bounce Rate: the percentage of single entry/exit page visits
  • New Users: the number of first-time users during the selected date range
  • Pages/Session: the average number of pages viewed per session
  • Goal Completions: the total number of all goal completions
  • Clicks: the number of clicks received from your AdWords campaigns
  • Impressions: the number of impressions received for your AdWords keywords on the SERPs
  • CTR: Click Through Rate from your AdWords keywords
  • Avg. CPC: the average cost per click 
  • Cost: the total cost for the keyword/s
Google Analytics Conversions Display Goals

Select Goals/ Conversions Options

  • Hide Goals
  • All Goals
  • Specific Goals that appear in the list based on the goals you've set in your Google Analytics account.
Google Analytics Ecommerce Currency

Ecommerce Currency

  • If e-commerce goals are included, you may select from this list of world currencies to display in the report
Google Analytics Segments Filter

Select a Segment

  • Filter by segments created in your Google Analytics account, for example:
    • All Sessions
    • Android Traffic
    • Bounced Sessions
    • Direct Traffic
    • iOS Traffic
    • Made a Purchase
    • Mobile Traffic
    • Multi-Session Users
    • New Users
    • Non-bounce Sessions
    • Non-Converters
    • Organic Traffic
    • Paid Traffic
    • Referral Traffic
    • Search Traffic
    • Sessions with Conversions
Adwords Filter by Campaign

Filter by Adwords Campaign(s)

  • Select which Adwords campaign(s) to show using the tick boxes
Google Analytics Keyword Filter

Filter by Keyword

  • Enter a Keyword if you want to filter the report by a keyword. Enter a plus (+) before positive keywords and minus (-) before negative keywords with a space between each keyword/phrase in the Filter by Keyword field. More information...
Rank Ranger Events and Notes

Events and Notes

  • Choose to show or hide notes in the report.
Click the Apply Changes button.

Due to the wide variety of options available in this report, we recommend using Report Presets which allow you to save a personalized version of a report or graph and create additional versions with different metrics, variables, and styles of that report or graph for the same campaign.

Google Analytics API limits the number of requests from an IP address for a domain each day. If you see a screen in our Analytics section that displays titles but no data, it could be that you/your team have exceeded that threshold by multiple rechecks. Logging in from a different IP address or waiting until the next day should resolve the issue. Please contact us if the issue is not resolved within 24 hours.

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