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Traffic Sources

Knowing where a site's traffic is coming from and whether the source fluctuates from month-to-month is important for decision makers.  We feel that summarizing traffic sources in one colorful easy to understand report is the perfect addition to the monthly SEO reports that professionals send to clients, so we wrapped it all up in this simple to set up Traffic Sources report.

Important! To view this report, Google Analytics must be configured correctly (please refer to our Google Analytics documentation).
Analytics Traffic Sources Report



Paid vs Organic Traffic

The Pie Graph shows the percentage of Paid and Organic Traffic over the date period selected. 

Traffic Volume Source

The bar graph shows the total percentage of traffic from each source: Direct, Paid Search, Mail, Organic Search, Referral and Social.

Traffic Volume by Source

This chart shows the traffic from various sources, by month. 

The Traffic Volume by Source data displayed in a Line graph.

Traffic Volume by Source Line Graph

The Traffic Volume by Source data displayed in a Stacked Bar chart.

Traffic Volume by Source Stacked Bar Graph

Report Options

Select Report Date Range


  • Select report start From date.
  • Select report end To date.
General Settings

General Settings:

  • Enter a Title to display centered at the top of your report, if desired. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the graph.
  • Choose a chart type for the Traffic Volume by Source Graph.
  • Click the Apply Changes button.

Please refer to the Report Toolbar and Track tab sections of Navigating Rank Ranger for additional information regarding report views, data export, adding this report to an existing White Label PDF report and more.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Google Analytics Reports and Graphs

Authorizing a Google Analytics account connection provides data integration directly into the following Rank Ranger reports and graphs, many of which contain a variety of filter and segment options and can be added to white label client dashboards, web marketing dashboards and automated PDF Reports:


Combined with other Google services

Graphs & Widgets

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