Rank Ranger Blog

Google is Replacing Video Thumbnails with a Desktop Carousel

In what was all but one fell swoop Google has largely done away with Video Thumbnails on the desktop SERP. In its place, the search engine is favoring a video carousel that has until this point been mainly relegated to mobile. Perfectly merging two worlds, the move over to the carousel not only offers a new look for the desktop SERP, but brings a whole host of implications for both sites and YouTube creators. Let's have a look at what exactly is going on.

SERP News: Google Reduces Description Lengths & Continues Mobile First Indexing

Not too shabby. At least, that's my sentiment when looking back on the moves Google made on the May 2018 SERP. After analyzing the changes made to the Google SERP over the course of the month, I'm left wondering where we are heading and what is Google pushing towards? Not that most of us are not always concerned about those two questions, but there were quite a few tests that seem uniquely "interesting." Add on a major change to meta-descriptions and the continued push towards a mobile-first world, and we have ourselves quite the month for this, the latest edition of the SERP News.

Is Machine Learning Increasingly Influencing Featured Snippets?

Two words can either make or break your day... Featured Snippets. For those that score them with consistency the SERP feature is a godsend, for those that don't... well that's another story entirely. In either case, combining the position zero boxes with yet another two-word term... machine learning... might send some of us into a tizzy. Yet, tizzies aside, that's precisely what I intend to do as I strongly believe that Google's machine learning properties are touching Featured Snippets in all new ways.

More Facebook, Instagram, Yelp, & Yext Metrics Added to Rank Ranger!

Thirteen new metrics have been added to the Yext integration for display in Insight Graphs and Single Metric widgets. The new options include data from Facebook, Instagram, Yelp and Yext, giving you the ability to create impressive marketing performance dashboards.

Creating graphs and widgets with the variety of data available from Yext can be a fun and creative adventure, learn more in this post.

Why Does Google Want to Limit Organic Results?

Organic is old news. If I would have said something like that five years ago, you might be looking at me all cross-eyed. However, in today's SEO world, one in which SERP features dominate, such a statement actually contains an air of viability. I mean, for crying out loud, Google has tested zero organic result SERPs. Why? Why does it feel as if Google is increasingly giving more weight to its own SERP properties? Why would Google even test a SERP with no results?


I have a theory.

SERP News: Google Confirms Another Update & Removes Mobile SERP Pagination

Get set to explore another wild month on the Google SERP as the search engine continues its trend of both confirming algorithm updates (with what is perhaps some ambiguity) and making major changes to what the SERP and its features look like. April, in particular, came with a change that has some serious potential to alter how users interact with sites on the mobile SERP.

From Facebook Flaws to Amazon Supremacy - An Interview with Mordecai Holtz

How will the tech giants handle privacy concerns? Who poses the biggest threat to Google’s empire? Which social media platforms are too saturated? Get an expert understanding of the ever-changing digital marketing landscape in this interview with Blue Thread Marketing co-founder Mordecai Holtz.

What Google's 'More Results' Button Means for You - Winners & Losers

After extensive testing, Google's 'More results' button officially does away with mobile pagination. With the new mobile format users can quickly load the equivalent of another page of search results with just one click and without wait, but what are the consequences? Who benefits from this considerable change to the mobile SERP? Who loses out? What are the implications?

What Do Local Pack Distance Patterns Mean? [Study]

It's funny what you start seeing when you look at enough Local Packs. Stare at enough of them and you'll notice some interesting patterns that highlight Google's emphasis on search location within its local SEO algorithm. What happens however when this pattern is perhaps too prevalent? Is Google over-relying on search location when showing Local Pack results? We'll take a look at a Local Pack listing pattern that has not been previously discussed and delve into the implications.

SERP News: The Arrival of the Mobile-First Index & Another Core Update

Whoa, Nelly! It's here, mobile first indexing! However, that wasn't the only shocker. Do you hear that sound? That's the sound of Google confirming an update to their core algorithm! We'll take a hard look at these big ticket items and all of the notable changes and tests Google ran in the merry month of March.

How to Optimize Your Content Without Sacrificing Pizzazz

Learn how to consider the needs of both your readers and Google when drafting web content. Delving right into the problems that face content creators when trying to engage their readers without befuddling Google, gain some actionable tips to help bring balance to your content. 

Google's Mobile-First Index is Out!

We've noticed some big changes to the HTML structure of the mobile SERP over the last few days. Admittingly, this is not the first time we've seen structural changes to the mobile SERP. Thing is, the last time we did, Google announced that they were significantly testing the mobile-first index. Add on that for the first time in years the structure of the desktop SERP has changed and you have quite the case for asserting that, indeed, the mobile-first index is quite near.



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