As a result of COVID-19 there are a significant number of changes to the SERP, to Google My Business listings, to Google Ads, etc., that arise from the current pandemic. So we'll get to that.
At the same time, Google has made other serious changes to the SERP including the migration of right-side Featured Snippets and the release of stricter FAQ markup guidelines. So we'll get to that as well.
This is the April 2020 edition of the SERP news.
There's a lot of advice out there on how to recover from and even prevent your site from being hurt by one of Google's core updates. Some of the advice is pretty good... some of it is a bit cliche. So let's go down the rabbit hole a bit by analyzing the data on the core updates, some site-level patterns that the updates have produced, and what you might want to consider for your site as a result.
Here's a data-packed (yet holistic) look at what you can do to prevent ranking and traffic losses at the hands of a core update.
You really don't want to give a potential consumer an excuse not to trust you. This makes knowing what shows on the SERP for your brand extremely important. Nothing can be worse for brand trust than a branded query that yields negative sentiment.
With that, I am both happy and proud to present Rank Ranger's new Reputation Management Rank Tracking Suite designed specifically for tracking brand sentiment on the SERP!
When it comes to search engine optimization, there are seemingly endless tasks to complete. You have both on-page and off-page considerations, as well as content audits, competitor research, tracking and monitoring, and technical issues. Of course, once that is done, you’ll have to do plenty of research on keywords, find out what the competition is using, and much more.
There are some really great tools every marketer decides on paying for but you can find some of the best SEO tools for free, which can help with a variety of tasks.
That's how you might describe the February SERP, particularly the unconfirmed update that hit mid-month. With reversal upon reversal, the rankings resembled the sort of discombobulated u-turn a 16-year-old would make on their way to failing their driver's test for the umpteenth time. Throw on such SERP spectaculars like new entity pairings and a new multi-image carousel for Google Posts and you have yourself a month of SERP changes to remember.
This is the March 2020 edition of the SERP news!
So you've won a Featured Snippet... let the traffic flow, right? Not so fast there! What other SERP features are showing alongside your Featured Snippet? What other features are competing for a user's attention? What SERP features most commonly appear with Featured Snippets? How strong is a Featured Snippet win... really?!
You've got questions... we've got data...
TF*IDF for SEO... depending on who you talk to it's either the most over-hyped thing in Search since the last over-hyped thing in Search or it's a great way to boost your SEO efforts.
What I'd like to do here is take a look at both sides of the argument and show you how you can use TF*IDF analysis for your benefit in a legitimate way... all while highlighting Rank Ranger's new TF*IDF tool!
Sounds like a plan to me!