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Channel Grouping

The Analytics Channel Grouping report provides insights into traffic acquisition, user engagement with the site, goal conversions and e-commerce transactions including number and rate of conversions as well as revenue.

Important! To view this report Google Analytics must be configured correctly (please refer to Rank Ranger's Google Analytics documentation).  For more information on setting up Goals for Google Analytics Traffic, please refer to Google's Create and Manage Goals documentation.

Channel Grouping Traffic Performance
Located in: Reports > Analytics > Performance > Channel Grouping

Goal Conversions by Channel Grouping


Acquisition, Behavior & Goal Conversions

Select the Goal display option and filter by All Goals or a specific Goal in the Conversions section of report options for this view.

Analytics Conversion Goals

Acquisition & Behavior Previous Period Comparison


Traffic Acquisition and User Behavior Compared to Previous Month

For this view, check the Compare to Past option in the Report Date section of report options and select Previous Period.

Traffic aquisition compared to previous month

Transactions by Channel Grouping


Acquisition, Behavior and eCommerce Transaction Performance

Check the Compare to Past option in the Report Date section of report options and select Same Time Last Year, then select Transactions in the Analytics Conversions Display field, for this view of the Channel Grouping report.

Ecommerce transactions compared to same time last year

Report Options

Date and compare to previous period settings


  • Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
  • Check the Compare to Past box and select a period, if desired.

    If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.

    We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.

    The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).
Report Title and traffic metric totals

General Options

  • Enter a custom report title, if desired.
  • Show or Hide the Data Source Icon(s): this displays a Google Analytics icon next to the custom report title.
  • Show or hide the Traffic Metric Totals section above the Channel table.

Analytics Settings

Show or Hide any of the following columns:
  • % New Sessions
  • New Users
  • Bounce Rate
  • Average Session Duration
  • Goal Conversion Rate
  • Goal Value
Google Analytics Conversions display type


Select one of the conversion types to display in the report

  • Goals
  • Transactions
Google Analytics filter

Google Analytics Filter by

Select one of the filter types

  • All Sessions
  • All Goals
  • Specific Goals in the Analytics account for this domain

Select ecommerce Currency


  • Select from the list of world currencies the one you've set in the Google Analytics account for the domain.  If the currency you have set up in Google doesn't pass correctly through Google Analytics to Rank Ranger, you can change the currency symbol with this setting.
filter by segment

Filter by Segment

Filter by Built-in Segments or Custom Segments that have been created in the Google Analytics account for the domain.

Click the Apply Changes button.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Google Analytics Reports and Graphs

Authorizing a Google Analytics account connection provides data integration directly into the following Rank Ranger reports and graphs, many of which contain a variety of filter and segment options and can be added to white label client dashboards, web marketing dashboards and automated PDF Reports:


Combined with other Google services

Graphs & Widgets

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