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Twilio Call & SMS Tracking Integration

You can connect your campaign to a Twilio account if you'd like to include their call and SMS tracking analytics data in your Rank Ranger reports for display in white label dashboards and PDF reports.

In order to connect campaigns to specific Twilio data for different businesses you manage, those businesses need to be set up as sub-accounts, please refer to this Twilio Creating a Subaccount documentation for additional information.

Twilio Integration


Authorize Connection to Twilio

Integrate Twilio with Rank Ranger
  • Open Account Settings > Authorized Connections
  • Click the Add Connection button to expand the option list.
  • Click the Twilio button.

Call Tracking Metrics integration

Authenticate your Twilio Connection

Enter your Twilio Account SID and Authorization Token and click the Add button.

Twilio credentials

To obtain your Account SID and token:
  • Log into your Twilio account
  • Go to your Settings page and copy them from the Live Credentials section

Name the Twilio Connection
Enter a Connection Name (optional) that will make it easy for users to identify the account it corresponds to and click the Update button.

Edit Connection Name

Connect Campaign to a Twilio Account


Open the Campaign Settings (gear) icon corresponding to the campaign you want to connect to a Twilio account or sub-account.

In the left menu click Connect > Other Integrations.

Scroll down to the Twilio section of the screen, select Twilio Connection Name and click the Connect button.

select Twilio connection name

Select the Twilio Account or Sub-Account

After connecting the campaign to a Twilio connection, select the Twilio account that is associated with the rank tracking campaign, and click the Connect button.

Twilio account

Successful Connection

A success message displays and the Connect button is replaced by a link to the Twilio report(s), and an option to disconnect the campaign from the integrated data.

success connection of other integrations

Twilio Report


Twilio Overview Report

The Twilio Call Tracking report is located in Reports & Tools > Digital Marketing > Call Tracking, and includes an overview of inbound and outbound call and SMS statistics.

Call tracking overview report

Available Third Party Integrations

Third Party data can be used to create individual or blended metrics Insight Graphs and Single Metric Widgets and is also available in a wide variety of reports.
Authorize these Connections for comprehensive marketing reports and graphs: See a list of the available Third Party connections in the below "Related" section.

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