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Google My Business Overview

The Google My Business Overview report provides a dashboard full of GMB metrics with historical data of 18 months that can help a business determine how and when customers find and interact with their business listings on Google.

Integrate your Google My Business account with Rank Ranger to view and share this report in white label dashboards and PDF reports.

Google My Business Overview report
Located in Reports > Organic Search > Google My Business

Dashboard of Google My Business Metrics

Google My Business Dashboard

Chart & Graph Features

Hover over a chart section to reveal the number associated with each metric.
Google My Business chart functionality

Click a metric label below the graph to turn its display on and off. 
GMB Graph features

How Customers Search - Direct vs Discovery

Direct Search Queries vs. Discovery Search Queries

People who find a Google business listing by searching on the business name or address are considered to be Direct search queries, whereas people who find the business listing by searching for a category, product, or service are classified as Discovery search queries, and searches for a franchise or chain name are classified as Brand search queries. 

Google My Business How Customers Search

Direct vs. Discovery Graph

This graph provides a daily breakdown of how customers search for the business listing.

How customers search for your business - daily breakdown

Where Customers View Your Business - Search vs Map Views

Google Business Search Views and Map Views

This chart details the number of times the business listing was viewed on Google Search vs. on Google Maps             
GMB where customers view your business on Google

Search Views vs. Map Views Graph

This graph provides the number of search views vs. map views for each day during the selected reporting period. 
Search Views and Map Views

Customer Actions

Calls, Directions, and Website Visits

Hover over a chart section to review the number of customer actions: calls to the business, website visits, and requests for directions to the business location.             
Google My Business Customer Actions

Customer Actions Graph

Hover over a bar for a specific date to view the number of requests for directions to the business, phone calls, and clicks through to the website associated with the Google My Business listing. 

GMB Customer Actions Graph

Calls by Day & by Hour

Calls by Day Graph

This graph provides a visual to help determine the busiest days of the week for calls from the Google business listing. Hover over the bar for any day of the week to view the actual number of calls initiated from the GMB listing.            
Google My Business Calls by Day

Calls by Hour Graph

This graph can help you determine the busiest hours of the day for calls made by people clicking the call button on a Google business listing.

Google My Business Calls by Hour

Photo Quantity & Views

Photo Quantity Chart

This chart visually details the number of currently published photos that have been uploaded to the Google My Business listing by customers vs. the business owner.

Business Photos by customers and owner

Photo Views Graph

Hover over any date bar in this graph to discover the number of views that media received for each date, with a comparison of photos uploaded by customers vs. those uploaded by the merchant.

Google My Business Photo Views

Local Posts Performance

Local Post Views & Calls to Action Chart

Discover the number of views a local post received in Google Search and the number of times the listing's call to action button was clicked.              
Local Posts Performance chart

Local Post Performance Graph

This graph provides a daily breakdown of post views and call-to-action clicks. For a custom view of one of the metrics, click the metric name of the other below the graph to hide its display.   
Local post performance by day

Report Options

report date range


  • Click the calendar icon to select a report date range
display settings

Display Settings

  • Custom Report Title: (optional) enter a title to display at the top of this report. 
  • Report Sections: Display or Hide any of the report sections that are detailed further up in this document
    • Direct vs. Discovery: how people searched to find the GMB listing
    • Search & Map Views: where people viewed the business listing - Google search or maps
    • Customer Actions:  clicks from the listing resulting in phone calls, website visits, or requests for directions
    • Calls by Day & Hour: the number of calls per day and per hour
    • Photo Quantity & Views: based on currently published media uploaded by customers vs the business owner
    • Local Posts Performance: the number of views and calls to action generated for local posts
  • Chart Type: Select either Column or Line display
Click the Apply Changes button after each change.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

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