Pay Per Click

Ads Performance Reporting
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Know Your PPC ROI

If you invest time and money on Pay-Per-Click campaigns, Rank Ranger's Ads performance reports provide the data you need to determine your PPC ROI. Our Compare to Past feature allows you to include comparison data for the previous period, same time last year or a custom date range to present progress.

Filter your PPC report by Key Metric, Segment and Goal Conversion type. Goal Value can be displayed in your choice of world currencies and languages.

Ads Key Metrics
  • Clicks
  • Impressions
  • CTR - click through rate
  • Average CPC - cost per click
  • Cost

Analytics Key Metrics
  • Sessions
  • Page Views
  • Bounce Rate
  • New Users
  • Pages / Session
  • Goal Conversions
  • All Sessions
  • Android Traffic
  • Bounced Sessions
  • Converters
  • Desktop Traffic
  • Direct Traffic
  • iOS Traffic
  • Mobile and Tablet Traffic
  • Mobile Traffic
  • New User Sessions
  • Organic Traffic
  • Paid Traffic
  • Referral Traffic
  • Search Traffic
  • Sessions with Conversions
  • Your Custom Segments

Analyze Ads Campaign Performance

Evaluate the return on investment of an individual PPC campaign against other campaigns and time periods to determine its effectiveness in achieving goals for specific segments.

Discover the Best Ads Keywords

Our Ads Keywords report provides you with an analysis of the keywords that are driving the most site traffic and goal conversions.

Share Ads PPC Reports

Achieving Ads campaign success is something to be proud of and worth sharing! Add your logo to an online Client Dashboard or automated PDF report and schedule it to be sent to multiple recipients.

Include an Ads Overview Widget for a colorful presentation of transactions or conversions in a graph comparing ad clicks to goal completions, and a summary of sessions, ad cost, clicks, number of conversions, conversion rate and goal value.