After you've created your first campaign, the first screen you'll see when logging into Rank Ranger provides a convenient view of all of the Campaigns in your account. This screen can be customized to display campaign data in the format each individual account user prefers.
Data displayed on this account campaigns summary screen is updated weekly on Mondays and can be manually refreshed using the Last Update option.
You can learn more about the Classic and Screenshot View options in the Account Campaigns documentation, below we'll cover the highly customizable Pro View.
Campaign Keyword Limit
There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing of these screens. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.
To add a new campaign to your account, click the + Add Campaign button.
To open the Display Options, click the Display Settings button in the upper right area of the screen and select the Pro layout to open the Display Options.
Fig. 2. Add Campaign and Display Settings buttons
Each marketing metric can be turned on or off by clicking the toggle button.
Fig. 3. Account Campaigns Pro View Display Options
Select the Campaign Details you want displayed:
Screenshot: the desktop and mobile screenshot of the primary domain
Profile: if the campaign is associated with a Profile, it displays below the screenshot
Industry: if an industry was set for the campaign, then it will display below the screenshot Profiles and Industries are found in the Advanced Settings section of the Campaign General Settings screen.
Fig. 4. Visual description of Campaign Details settings
Visual Display Settings
Select visual settings of Charts or Lists and a Color Palette.
Fig. 5. Visual Display settings: Charts, Lists and Colors
Search Metrics Settings
Search Keywords, Search Engines and Visibility Graphs
Search metrics are updated daily. Select the search metrics you want displayed:
Keywords Count: the number of keywords tracked in the campaign.
Search Engines: the number of search engines the keywords are being tracked on.
Visibility Score: is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign (learn more about Visibility Score calculation).
Visibility Trends Chart: provides Visibility Score trend for the past 30 days.
Fig. 6. Keywords & Search Engines Count, and Visibility Score and Trends chart
Visibility, Average Rank, Gain & Loss and Overall Rank Performance
Toggle on the rank metrics you want displayed:
Visibility: is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign (learn more about Visibility Score calculation).
Visibility Trends Chart: provides Visibility Score trend for the past 30 days.
Average Rank: the average rank for the current day.
Average Rank (weekly): the average rank for the past 7 days.
Average Rank (monthly): the average rank for the past 30 days.
Gain & Loss (daily): green upward arrow represents the number of keywords that increased in rank since the previous day, and red downward arrow represents the number of keywords that decreased in rank since the previous day.
Overall Performance: the overall keyword performance change within the campaign from the first day that you added the keywords (Day 1) vs. the current day (Today). We check and compare only the keywords that are ranked on both Day 1 & Today - and that rank at least in the top 100 search engine results. If a keyword didn't rank at all we can't consider it because we can't calculate it.
Fig. 7. Rank Metrics with display example
Filter Search Engines
To exclude the display of specific search engines, click to remove the check mark in the corresponding check box.
Fig. 8. Filter Search Engines settings
Campaign summary data is refreshed weekly for Campaigns Pro View.
For daily rank updates, full search engine rank tracking reports can be quickly accessed by clicking the View Reports link at the bottom of the Search metrics.
Toggle on the Last Update option to display the date that the selected metrics were updated. Hover over the area following the date to enable the refresh icon and click it to obtain the latest data available for each data type (e.g., rank and traffic can be updated daily, links are tracked weekly).
Fig. 9. Last Update display setting
Traffic Metrics Settings
Traffic Sessions, New Users, Conversions and Transactions
Sessions:the number of visitor sessions that have taken place on the tracked website during the past 30 days.
Sessions Medium Breakdown: pie chart or list graphs of Sessions by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium.
New Users: the number of first-time visitors to the tracked website during the past 30 days.
New Users Medium Breakdown: pie chart or list graphs of New Users by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium.
Conversions: the number of completed goal conversions for the tracked website during the past 30 days. (requires Goals to be set up in Google Analytics).
Conversions Medium Breakdown: pie chart or list graphs of Conversions by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium.
Transactions: the number of ecommerce transactions completed during the past 30 days (requires Ecommerce Tracking set up in Google Analytics).
Transactions Medium Breakdown: pie chart or list graphs of Transactions by Direct, Paid Search, Email, Organic Search, Referral, Social or Other traffic medium.
Last Update: Analytics data is refreshed every Monday for this screen in order to provide data at the beginning of most people's work week, if you enable the Last Update option then the date will display along with a hover over option to refresh the data when needed during the week. Daily traffic data is available in our Google Analytics reports which can be quickly accessed by clicking the View Reports link at the bottom of the Traffic section on the Campaigns Pro View screen.
Fig. 10. Traffic settings with display example
Traffic Medium Breakdown
If you enable the Medium Breakdown option for any traffic metric, then data will be presented in a Pie Chart or List format (depending upon the Visual settings selected) for the applicable traffic medium (e.g., Direct, Paid Search, Email, Organic Search, Referral, Social or Other).
Select the Search Console Metrics you want displayed:
Clicks: the number of clicks from Google search results page that landed the user on the tracked website.
Impressions: the number of links to your site that displayed as a result of a user query in Google search results on a page that the user viewed (does not require the user to scroll to the link).
Position: the average position of the topmost result from your site (more information).
CTR (Click-Through-Rate): the number of clicks divided by the number of impressions.
Last Update: Search Console data is refreshed every Monday for this screen in order to provide data at the beginning of most people's work week, if you enable the Last Update option then the date will display along with a hover over option to refresh the data when needed during the week. Please be advised that there can be a delay of up to 5 days between the time Google compiles this data and releases it via their API to our platform.
Fig. 14. Search Analytics metrics options with example display.
Link Metrics Settings
Managed Links and Backlinks
Select the Link Metrics you want displayed:
Status Breakdown: the number of links broken down by status type.
Backlinks (Majestic): the number of backlinks and referring domains for the tracked domain as recorded by Majestic.
Majestic Trends Chart: the backlink and referring domains trends reported for the tracked domain by Majestic during the past 6 months.
Backlinks (Ahrefs): the number of backlinks for the tracked domain as recorded by Ahrefs.
Ahrefs Trends Chart: the backlink trends reported for the tracked domain by Ahrefs during the past 6 months.
Last Update: Link data is refreshed weekly on Monday, if you enable the Last Update option then the date will display.
Fig. 15. Link Metric options with an example of how they display. Clicking the +Add Link button launches Link Manager.
Managed Links Status Descriptions
Valid Link status is displayed in different colors based on the way the link source website has coded the link, for example:
Anchor text matched
Anchor text does not match, but link is correct
Link marked as no follow
Dead Link status includes:
Host (the site hosting the link source page) not found
Link does not exist on host
Fig. 16. Managed Links Status Breakdown
Filters & Presets
Search, Filter by Profile or Industry and Select a quick Preset
Enter a campaign name and click the Search button to quickly bring that campaign into view.
Select a Profile to filter the Account Campaigns Pro View screen for a specific group of campaigns.
Select an Industry to filter the Account Campaigns Pro View screen for a campaigns associated with a specific industry.
Select a Preset to quickly change the type of data displayed on this screen.
Fig. 17. Campaigns filters and preset options.
Preset: Marketing Manager
Campaign Details, Search Performance, Analytics Traffic, PPC and Social Metrics
This preset was configured with the Marketing Manager in mind. It provides a high level overview of search, traffic, PPC and social media metrics.
fig. 18. Marketing Manger Account Campaigns preset example
Preset: SEO Basic
Campaign Details, Search Visibility and Search Console Metrics
This preset was created for the person who needs a quick high level view of SEO status.
fig. 19. SEO Basic Account Campaigns preset example
Preset: SEO Advanced
Campaign Details, Search Visibility, Rank Performance and Search Console Metrics
This preset was created for the SEO expert interested in high level performance metrics.
Fig. 20. SEO Advanced Account Campaigns preset example
For the Link Builder this preset provides an overview of search visibility and statistics for managed links and backlink data from Majestic and Ahrefs.
fig. 22. Link Builder Account Campaigns preset example
Preset: PPC Expert
Campaign Details, Analytics Traffic and PPC Metrics
For the PPC expert, this preset provides Analytics Traffic sessions and new users alongside PPC performance metrics.
fig. 23. PPC Expert Account Campaigns preset example
Preset: Social Marketer
Campaign Details, Analytics Traffic and Social Metrics
This preset was built for the Social Marketer interested in traffic sessions, new users, conversions and transactions that are the result of social media engagement. Statistics for Facebook, Twitter, LinkedIn, YouTube and Instagram provide a quick snapshot of a company's social popularity.
fig. 24. Social Marketer Account Campaigns preset example
API Campaign Summary Display
API Campaign Details
SEO Intelligence SERP API packages, such as our Rank Top 50 + SERP Features, do not include platform reports so the Account Campaigns Pro View includes the number of search keywords and search engines, along with a convenient link to the API Console for easy construction of API requests. In this view, the words "Keywords" and "Search Engines" link directly to the campaign's Keywords Settings and Search Engines Settings screens.
fig. 25. API Account Campaigns example display
Set Targets for Goal Achievement
Hover over a metric result and click the Target icon to set a goal.
fig. 26. Metric Target icon
Positive results display a green indicator. In this example, the Average Rank is 13.88 and since the Target Value is set at less than 20, the results display with a green background.
fig. 27. Goal settings indicating a positive result
Negative results display a red indicator. In this example, the Average Rank is 13.88 and since the Target Value is set at less than 10, the results display with a red background.
fig. 28. Goal settings indicating a negative result.
When metric results achieve both positive and negative goals, the indicator is yellow. In this example, the Average Rank is 13.88 and since the Target Values are set at less than 20 and greater than 10, the results display with a yellow background.
fig. 29. Goal settings indicating that both positive and negative target values were achieved.
Social Metrics Displaying Goals
fig. 30. Social snapshot displaying Goal achievement
Access Campaign Settings
Quick Access to Campaign Settings
Hover over the website screenshot to reveal Campaign Settings gear icon
and click it to launch the campaign's settings for further customization.
fig. 31. Campaign Details access to Campaign Settings
Export Account Campaigns Data
Download to Excel or CSV
To export the account campaign data, click the download arrow button in the upper right of the screen and select Current View (based on the filters and display options you've chosen) or All Campaigns.