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Multi-Channel Funnels: Time Lag



The Time Lag report shows how many days it took a site visitor to convert, this includes both immediate conversions and those that may have taken days.

In addition to this report, other Multi-Channel Funnel reports can help marketers determine the number and value of closed sales and goal conversions each channel initiated, assisted, and completed (Assisted Conversions report), the role that site referrals, searches, and ads have had in the conversion process (Top Conversion Paths Report), and the number of times a person interacted with a channel prior to converting (Path Length Report). 

Google provides conversion path data for up to 90 days.  Learn more about Multi-Channel Funnels at Google.

Important!
To view this report Google Analytics must be configured correctly (please refer to our Google Analytics integration documentation).

multi-channel funnels time lag
 


Time Lag Report

 

The Conversion Totals and Time Lag table are based on the Analytics Conversion filter selected in Report Options.

multi-channel funnels time lag




Report Options

 
enter date range

Date

  • Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
  • Check the Compare to Past box and select a period, if desired.

    If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way the Google calculates the dates in their reports.

    We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.

    The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018 compared to January 1, 2017 - June 30, 2017).
select report sections

General Settings

  • Enter a custom report title (optional)
  • Show or Hide:
    - Conversions Totals
    - Time Lag Table
select analytics settings

Analytics Settings

  • View Conversion Totals and Time Lag Table data for all sessions or filter by a conversion goal that exists in the Google Analytics account for the tracked website.
  • Select Currency symbol type from the list of world currencies. The currency option is available in case Google doesn't send us the correct currency settings. We don't run a currency conversion, we simply display the numbers that pass from Google Analytics to Rank Ranger.

Click the Apply Changes button to save the settings changes you've made.





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