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Ecommerce Product List Performance



The new E-commerce Product List report provides a summary of product list performance metrics, along with a key metric trends graph, and a table detailing the number of product list views, clicks, CTR, the product adds to cart, checkouts, unique purchases, and revenue per product.

Important! To view this report Google Analytics must be configured correctly (please refer to our Google Analytics documentation).
Ecommerce Product List
Reports > Google Analytics > Performance
 

Product List Report with Totals & Graph

            
 
Ecommerce Product Performance

In this example, all report sections have been displayed (Totals, Key Metric Chart, and Product List table), with the graph trending the product list views over a 6 week period.
 
Ecommerce Product List Performance report



Product List Performance Dashboard

            
 

In this example, the totals and chart have been displayed without the table, in order to provide a product list performance summary dashboard. The Compare to Past feature (located in Report Options > Date) has been employed to provide a visual of the product list performance trends.
 
Ecommerce Product List Dashboard



Product List Performance Trends

            
 

This example was prepared for clients who prefer to view numbers and not the graph. The Compare to Past feature (located in Report Options > Date) has been employed to demonstrate trends per product and for the overall list.

Ecommerce Product List trends



Report Options

 

date

Dates

  • Select Report Dates from the Report Options calendar tool or select a Custom Date Range in the top right toolbar
  • Check the Compare to Past box and select a period, if desired.

    If "Previous Period" is elected and the report date range is set to a 31-day month (e.g., July), and the previous month has only 30 days (e.g., June), then the report will include the last day of the month prior to that (e.g., May 31). This is the way Google calculates the dates in their reports.

    We also offer a "Calendar Month(s)" option that compares each full calendar month in the report date range to the previous month(s). For example, if you select a report period of April 1 - May 31 (i.e. 61 days), the previous Calendar Months compared will be February 1 - March 31 (59 days), even though the total number of days in the 2 periods are not the same. As opposed to the "Previous Period" setting, resulting in a comparison period of January 30 - March 31 to match the 61 days of April 1 - May 31.

    The "Same Time Last Year" setting matches exact dates (e.g., January 1, 2018 - June 30, 2018, compared to January 1, 2017 - June 30, 2017).
Select report sections

Display: Report Sections

  • Custom Report Title (optional): enter a report title
  • Key Metric Chart
  • Metric Totals
  • Product List table
  • Limit the number of results in the table
Select dimensions and metrics

Display: Dimensions & Metrics


Show or Hide display of these Product List Table columns:
  • Product SKU
  • Product Name
  • Product List Views
  • Product List Clicks
  • Product List CTR
  • Product Adds to Cart
  • Product Checkouts
  • Unique Purchases
  • Product Revenue
  • Quantity
  • Avg. Price
  • Avg. Quantity
sort by

Display: Sort By

Select a column to sort the table by:


  • Product List Views
  • Product List Clicks
  • Product List CTR
  • Product Adds to Cart
  • Product Checkouts
  • Unique Purchases
  • Product Revenue
Select a Key Metric

Google Analytics Key Metric

Select a Key Metric to display in the Trend Chart:

  • Product List Views
  • Product List Clicks
  • Product List CTR
  • Product Adds to Cart
  • Product Checkouts
  • Unique Purchases
  • Product Revenue
conversions

Conversions

Filter by Conversion type:

  • All Sessions
  • All Goals
  • Specific goals defined in the Google Analytics property settings
currency

Currency

If the currency you have set up in Google doesn't pass correctly through Google Analytics to your report, you can change the currency symbol with this setting.

search type

Search Type

Filter the report by Search traffic type:

  • All
  • Organic
  • Paid
  • Organic & Paid
  • Exclude Organic
  • Exclude Paid
keyword filter

Keyword Filters

  • Optional: enter a keyword or keywords that you want the report filtered by

Save Report Default

Save

  • Click the Apply Changes button.

For more information, please refer to Report Default Settings for more information about the default setting features and uses.

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