Things to Do / Top Sights (SERP feature)

Things to Do (aka Top Sights) is a Google SERP feature that displays a rectangular box with 3-4 attractions or places to see in the vicinity of the location mentioned in the search. The Things to Do feature is frequently triggered for queries that mention a certain city or location. On mobile search, clicking on an attraction opens up the organization's Knowledge Panel whereas on desktop it opens up a Local Finder displaying the area map and the business' knowledge panel. Clicking on the "More Sights" link opens the Top Sights page (tab) for that location in Google's Travel Guide.



serp features