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Weekly Snapshot



The Weekly Snapshot was specifically designed to provide a rank for one date each week based on the last day of the selected date range to demonstrate rank trends. For example, if the date range ends on a Monday, then rank for every Monday during the report period is displayed.  

Employing a Rank Color Scale, the Weekly Snapshot report provides a powerful visual that colorfully displays rank progress from week to week during the selected date range for the tracked keywords and search engines. A Competitive View allows a comparison of a site's rank progress with its competitors.  Choose an SEO widget to display in a ribbon at the top of the report for an impressive summary of Keyword Rank Performance, Analytics Traffic, Audience Demographics, or overall Performance of Rank, Visibility, and Traffic.

Rank Ranger Weekly Snapshot
Located in Reports & Tools > Organic Search > Rank Tracking > Rank Trends
 

Weekly Rank Snapshot with Performance Summary Widget

 
Weekly Rank by the search engine for the selected keywords, keyword tags, and date range compared to baseline rank.  Performance Summary widget provides an impressive view of Rank Distribution of the top 50 rank positions for each search engine tracked, Visibility Score graph, and Traffic graph.

Weekly Snapshot in Single Domain View with Performance summary

Weekly Snapshot with Analytics Overview Widget

 
Weekly Rank by the search engine for the selected keywords, keyword tags, and date range compared to baseline rank.  Analytics Overview widget includes a Traffic graph, Top Channels bar chart of organic search vs. paid search, direct, referral, email, and social traffic, and a Device Overview pie chart with the percentage of desktop vs. mobile and tablet device search.

Weekly Rank Snapshot with Analytics Overview

Weekly Snapshot with Keyword Performance Widget

 
Weekly Rank by the search engine for the selected keywords, keyword tags, and date range compared to baseline rank. Keyword Performance widget provides a comprehensive overview of daily, weekly, monthly, and overall Keyword Rank Change on the campaign level, along with Keyword Positions pie chart and position Gain & Loss summary.

Weekly Rank Snapshot with Keyword Performance widget

The up and down numbers in the Keyword Change section represent the number of keywords that experienced rank change between the report end date and the previous day, week, month, and overall since the beginning of the campaign.

The Gain & Loss section is similar in that it includes data for the selected search engines, it provides the total number of keywords that had rank change from/to positions 1, 2, 3, and the Top 10 since the previous day.

These metrics include all of the selected search engines (refer to the Report Options > Search Engines to view or change the number of search engines in the report), for example, if the campaign is tracking 100 keywords on 2 search engines, then it is possible to see up to 200 position changes in the Daily section.

View additional SEO Widget options.

Competitive View Weekly Rank Snapshot

 
Weekly Rank for the selected keywords, keyword tags, and date range highlighting the primary domain rank vs. competitors' rank for each keyword and search engine tracked.

Weekly Snapshot Competitive View

Weekly Snapshot with Featured Snippet Indicator

 
The report displays the Featured Snippet next to every weekly rank entry to show when the keyword had appeared in the Featured Snippet.

Weekly Snapshot Competitive View

Report Options

 
Select a custom Date Range

Custom Date Range

Date:

  • Click the calendar icon to select the report Date Range
Select Rank Tracker Dashboard General Settings

Display:

  • Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your white label PDF reports; both in the bookmarked links and at the top of the report.

Display General Columns:

  • Search Engine: displays a search engine icon per row in addition to the search engine name at the top of the table)
  • URL per row.
  • Keyword Tags:  displays a column containing tags per keyword. To display only specific tags, use the Keyword Tag filter.
  • Landing Page: displays a column containing the URL of the page that the keyword ranked highest for.
  • Landing Page Tag: if you have added campaign Landing Page Tags, you can display them in the report by enabling this setting.
  • SERP Snapshot: enable to display the SERP Snapshot column with a screen icon that can be clicked to view the actual search engine results per keyword
  • Keyword Performance Graph: enable to display a graph icon that when clicked launches a trend graph displaying rank and visibility or landing pages, and provides a quick option to launch the SEO Monitor per keyword
  • Rank Color Scale: displays rank cells with a heat map based on positions.
  • Featured Snippet Indicator: displays the FS as an indicator for every rank entry where the Featured Snippet Ranked. 
  • Baseline Date: displays a column with the date that RangerBot first recorded rank for the keyword.
  • Baseline: displays a column with the rank on the 1st day the keyword was added to the campaign, or if the keyword did not rank within the maximum supported results tracked by each search engine, then Baseline displays the first rank recorded by Rank Ranger for the Keyword when it did rank.
    Refer to our current list of supported search engines for rank depth and additional information.
Show or hide report columns

Display Keyword Metrics Columns:

  • Avg. Monthly Volume: based on Keyword Planner when the keyword was added to the campaign. (learn more)
  • Keyword Difficulty: Keyword Difficulty Score form 0-100. Learn more...
Show or hide report columns

Sort and Group:

  • Sort Field: select the field you want the report to be sorted by.
  • Sort Direction: select the sort direction ascending or descending.
  • Group by Domains or Keywords determines the content of each table.
reorder columns

Columns Order:



There are two ways to re-order the columns:
  • Drag and drop - to move the column to the desired location in one step
    or
  • Click the arrow down/up - to move one column space at a time

    Note: The hidden columns can not be re-ordered. If the table doesn't display the desired column, go to the Report Options > Display and turn the toggle ON for that column, and then re-order the columns. 

Average rank rules in Weekly Average Rank Report

Filters:

  • Display: Select from the list of Top 10,20,30 ... Top 100 rank to display the results of the last week of the selected Date Range
    OR Filter by
  • Minimum Rank: specified minimum and
  • Maximum Rank: specified maximum rank range you want to display
  • Search Volume Filter by Search Volume that is greater, equal, or less than the specified value. 
select Keywords

Keywords:

  • Select Keywords you want to be displayed in the report

Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here.

Show, hide and select Keyword Tags

Keyword Tags:

  • Select Tag(s) to filter the report results by using the All or None link for quick selection, or individually check the boxes beside the keyword tags to be included in the report.
  • Select a Tag Filter
    Contains at least one (OR) - this option will include any of the selected keyword tags.
    Require all selected (AND) - this option requires all of the selected keyword tags in order for the keyword data to display in the report. 

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

Select Website Domains

Websites:

  • Choose whether or not to highlight the primary URL (campaign domain) in the report.
  • Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.

 

Select Search Engines

Search Engines:

  • Select the search engine(s) you want to be included in the report.
  • Use the up and down arrows to reorder the display of search engines in your report, if desired.

Show or hide report columns

Display Widgets:

  • Keyword Performance: Keyword Change (daily, weekly, monthly, overall), Keyword Positions pie chart, Gain & Loss (from rank position 1, 2, 3, and top 10).
  • Analytics Overview: Organic Traffic, Top Channels (e.g., organic search, direct traffic, social traffic, referral traffic, email traffic, and paid search) and Device Overview (e.g., desktop, mobile, tablet).
  • Analytics Demographics: sessions map by locations, age displayed in a table, and gender breakdown in a pie chart.
  • Rank, Visibility & Traffic: Rank Distribution table (by search engine and position), Visibility graph, and Analytics Total Organic Traffic graph. 

Save Report Default

Save

  • Click the Apply Changes button.

For more information, please refer to:
  • Report Default Settings for more information about default setting features and uses.
  • The Report Tools section of the User Guide for additional information regarding report views, data export, adding this report to an existing White Label PDF report, and more.

Add to PDF Report

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PDF Report Settings - Weekly Snapshot

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Add to Marketing Dashboard

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Add to Client Dashboard

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Rank Values Explained

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Campaign Keyword Limit

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