Drill Down to Country Data
Click on a country's flag to launch the search report for that country, and click the
More... link to expand the list of country-based Google search engines that provided data for the domain.
Keyword Performance Summary
In this section the top organic keywords for a domain are displayed along with KD (
Keyword Difficulty score), Rank, SERP Features, and Traffic (estimate based on the search volume and weighted rank positions of the keywords). Clicking the
View more keywords link launches the full
Organic Keywords report for the domain.
Below the table is an organic rank distribution chart detailing the number of organically ranked keywords per position category.
Ad Performance per Keyword
In contrast to the organic keyword summary, the Top Paid Keywords lists the keywords that ads displayed for in search results. The summary includes the Keyword, KD, Ad position, Block (top, middle or bottom of the page), Traffic and the actual ad content when you hover over the Ad icon. Clicking the
View more keywords link launches the full
Paid Keywords report for the domain.
Below the table is a graph displaying the number of ads at the top and bottom of the page, along with the number in 1 of 4 positions.
Ad Content Preview
Hover over the Ad icon to view the Ad Title, URL, and Content
Domain Page Analysis
Sorted by the highest Traffic, this report lists the pages with the highest estimated traffic (based on the search volume and weighted rank position of the keywords resulting in the page displaying in the SERP), along with the number of keywords that produced a search result leading to that page. Click the launch icon on the left to view the actual page or click the
View more pages link to launch the full
Organic Pages report for the domain.
Targeted Ad Pages
Sorted by the highest number of Keywords producing an Ad for the same page, this report includes estimated traffic and features a launch icon you can click to view the actual page. Click the
View more pages link to launch the full
Paid Pages report for the domain.
Competitive Scoring
In this summary you can view the top competitors for your keywords, along with the split between keywords you have in common and those that are unique to the competitor or your site. Click the
View more link to launch the full
Organic Competitors report for the domain and discover the actual keywords (the full report also leads to a
Search Gap report for additional analysis).
Competitors Paid Ad Keywords vs Yours
In a format that is similar to the top organic keywords summary, the source of this data is keywords for paid ads. Click the
View more link to launch the full
Paid Competitors report for the domain and discover the actual keywords (the full report also leads to a
Search Gap report for additional analysis).