Blended Google Analytics Traffic and Search Console Data
Select a date range and analyze search traffic and user behavior. In order to draw accurate correlation between New Users and Clicks, please select a date range that is at least 3 days prior to the current date because it takes Google Search Console approximately 3 days to gather and provide click, impressions, CTR and position data.
Google Analytics Landing Page Traffic Trends
Google Analytics organic traffic, traffic change and a traffic trend graph provide insights into how specific landing pages are performing.
Traffic
Traffic represents the number of sessions filtered by organic medium from all search engines as reported by Google Analytics.
Traffic Change
The change in organic search traffic from the last calendar month compared to the first calendar month data in the Trends graph.
Traffic Trend
The trend of organic search traffic during the most recent 12 full calendar months (provided the site has been tracked on Google Analytics for at least 12 months).
Traffic Segment: New Users
Analyze new user traffic by landing page with Google Analytics New Users change and trends over the past 12 full calendar months.
New Users
The number of first-time users during the selected date range as reported by Google Analytics.
New Users Change
Change in the number of first-time users during the last calendar month compared to the first calendar month data in the Trends graph.
New Users Trend
The trend in the number of first-time users during the most recent 12 full calendar months (provided the site has been tracked on Google Analytics for at least 12 months).
Search Performance
Learn about user search behavior for each landing page by analyzing clicks, impressions, average CTR and average position as reported by Google Search Console.
Clicks
Count of clicks from a Google search results page that landed the user on your property.
Impressions
The number of links to your site displayed in the user session on Google search results, even if the link was not scrolled into view. However, if a user views only page 1 and the link is on page 2, the impression is not counted. The count is aggregated by site or page. With infinitely scrolling pages, such as image search, the impression might require the item to be scrolled into view.
Average CTR
Average click-through rate: the click count divided by the impression count. If a row of data has no impressions, the CTR will be shown as a dash (-) because CTR would be division by zero.
Average Rank Position
The average position of the topmost result from your site. So, for example, if your site has three results at positions 2, 4, and 6, the position is reported as 2. If a second query returned results at positions 3, 5, and 9, your average position would be (2 + 3)/2 = 2.5.
Correlation between New Users and Clicks
Gain insights from the correlation between new users and clicks. Please note that in order to draw accurate correlation between New Users and Clicks, you need select a date range that is at least 3 days prior to the current date because it takes Google Search Console approximately 3 days to gather and provide click, impressions, CTR and position data.
Landing Page Keywords
Discover the actual
keywords that ranked for the landing page by clicking the screen icon at the end of any row.
Search Analytics Keywords
The
Search Analytics Keywords report launches filtered by the landing page you selected in the Landing Page Traffic Insights report and reveals
Not Provided keywords.
In this report view you can see the the
keyword that led users to click through to the site, along with the number of impressions, clicks, CTR, and rank position of each
keyword. There is also an indicator of whether the campaign is currently tracking the
keyword and if not there is an option to add a
keyword to the campaign.
