Documentation > Organic Search > Rank Trends

Keyword Date Comparison

The Keyword Date Comparison report provides rank performance for the selected start and end date, along with Featured Snipped change, overall rank change for the date range, average monthly search volume, and PPC competition. This report can be filtered by Tags (learn more).

Table of Contents

Reports & Tools > Organic Search > Rank Tracking > Rank Trends

Compare Rank on 2 Dates

Keyword Date Comparison report

In this view, specific keywords were selected in report options for display, along with average search volume and PPC competition.

Keyword Date Comparison grouped by domain

Featured Snipped Change (Gain/Loss)

Keyword Date Comparison report

Featured Snippet Change compares the existence of the snippet between the start date and the end date of the selected report date range. There are four cases of the Featured Snippet change (Exist, Gain, Loss, and none(-)), which are indicated as follows:

Exists: When the keyword ranked in the Featured Snippet on both start and end date, which indicates that there is no change detected.

Gained: When the keyword didn't rank in the Featured Snippet on the start date and gained a rank on the end date of the report.

Lost: When the keyword ranked in the Featured Snippet on the start date and lost its rank on the end date of the report.

(-): When the keyword doesn't rank in the Featured Snippet on both start and end date, which indicates that there is no Featured Snippet detected.

Report Options

	Date: Click the calendar icon to select the report Date Range
	Display: Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report. Display General Columns: Website: Show/Hide the Website column Keyword Tags: displays a column containing tags per keyword. To display only specific tags, use the Keyword Tag filter Featured Snippet Change: Show/Hide the column for the Gained/Lost of the Featured snippet between the first date to the end date of the selected date range of the report
	Display Keyword Metrics Columns: Avg. Monthly Volume: based on Keyword Planner when the keyword was added to the campaign (learn more) PPC Competition: displays a column representing the keyword's competition score based on the number of advertisers bidding on each keyword. Hover over the High/Medium/Low result to view the actual percentage.
	Sort: Sort Field: select the field you want the report to be sorted by Sort Direction: select the sort direction, ascending or descending
	Keywords: Select Keyword(s) you want to be displayed in the report: use the All or None link, or check the box beside each keyword Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience. That calculation comes from the settings you select here.
	Keyword Tags: Select Tag(s) to filter the report results by using the All or None link for quick selection, or individually check the boxes beside the keyword tags to be included in the report. Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.
	Websites: Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
	Search Engines: Select the search engines you want to be included in the report Use the up and down arrows to reorder the display of search engines in your report, if desired

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PDF Report Settings - Keyword Date Comparison

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:

report screen, then begin by clicking the Edit button corresponding to the report
PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Keyword Date Comparison.

	Date Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report In the next field select one of the following options: days weeks months years In the data ending on field select one of the following options: first day last day or a specific day of the month or a specific day of the week (when weekly reports are selected) In the of field select one of the following options: this last In the next field select one of the following options: week month The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example: last day of last month 1st of this month last day of last week If the report is scheduled to be sent every Monday, then the following example would be invalid: Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred). If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid: last day of this month (because it's only the 1st day of the month the report is being sent)
	Display Custom Report Title (optional): displays across the top of the report section. General Display a Keyword Tags by moving the slider to the right. Displays a column containing tags per keyword. Keyword Display Average Monthly Volume by moving the slider to the right. Based on Keyword Planner when the keyword was added to the campaign. Display PPC Competition by moving the slider to the right. Displays a column representing the keyword's competition score based on the number of advertisers bidding on each keyword. Hover over the High/Medium/Low result to view the actual percentage. Sort Options Sort Field: select the field you want the report to be sorted by Sort Direction: select the sort direction, ascending or descending
	Keywords Select Keyword(s) you want displayed in the report: use the All or None link, or check the box beside each keyword.
	Tags Select Keyword Tag(s) to filter the report results by: use the All or None link for quick selection, or individually check the boxes beside the keyword tags to be included in the report.
	Websites Select the Website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
	Search Engines Select the Search Engine(s)to display in the report. If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.

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Rank Values Explained

No Data Found

If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data. In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well. Clicking the Default Report Settings button usually resolves the issue.

Common causes for 'no data found' message:

Account is new and our rank tracker is gathering data
Invalid date range (e.g., the report start date is older than the campaign creation date)
Keyword / URL combination on report options was not found
within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
Website is new and hasn't been indexed by search engines yet
Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration or webmaster tool documentation)
Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:

New keywords may have been added to the campaign, but not selected. Learn more...
The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web. So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please contact our technical support team.

Campaign Keyword Limit

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Keyword Date Comparison

Reports & Tools > Organic Search > Rank Tracking > Rank Trends

Compare Rank on 2 Dates

Featured Snipped Change (Gain/Loss)

Report Options

Date:

Display:

Display General Columns:

Display Keyword Metrics Columns:

Sort:

Keywords:

Keyword Tags:

Websites:

Search Engines:

Add to PDF Report

PDF Report Settings - Keyword Date Comparison

Date

Display

Keywords

Tags

Websites

Search Engines

Add to Marketing Dashboard

Add to Client Dashboard

Rank Values Explained

The meaning of 100+, N/A, N/R, "-" and

No Data Found

Campaign Keyword Limit