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Google Ads Campaigns Report



This Google Ads Campaigns report features a trend graph that can be set to display your choice of key metric. To create a graph with more than one metric, we recommend setting the graph in this report to be hidden, and using the Insight Graph in your white label reports.  An Ad Metrics table can be customized to display any of the Ads metrics in your Ads account that Google makes available for integration. 

Integration directly with a Google Ads account is required for this report, learn how with the Google Ads Connection Tool...

Google Ads Campaigns Report
 

Google Ads Campaigns example

            
 

Google Ads Campaigns Report


Report Options

            
 
date range

Date

 
  • Select a report date range
select display columns

Display

 
  • Custom Report Title (optional): enter a title if you want one displayed at the top of your report
  • Data Source Icon: enable if you want the Google Ads icon displayed in your report
  • Algorithm Updates: display or hide Google Algorithm updates in the graph
  • Notes: display or hide Notes in the graph
  • Report Sections: display or hide
    • Graph
    • Ads Metrics table
    • Totals Row
select display metrics

Metrics



Display or Hide these Metric columns:
  • Avg CPC: The average cost per click
  • Avg CPM: The average cost per thousand
  • Avg CPV: The average cost per view
  • Avg Pos: Average position helps describe how your Ad Rank compares with other ads. Ad Rank determines the order in which ads appear on the page. For more information on how your Ad Rank compares with other advertisers, check the Auction insights report.
  • Clicks: The number of times a link was clicked
  • Conversions: The number of conversions for all conversion actions that you have opted into optimization.
  • Conversion Rate: The number of conversions divided by total clicks that can be tracked to conversions.
  • Cost: The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
  • Cost/Conversion: Cost per Conversion also known as Cost per Action- represents how successful is an ad in achieving it's goal based on the total cost of that ad
  • CTR: The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
  • Impressions: Count of how often your ad has appeared on a search results page or website on the Google Network.
  • Search Absolute Top Impression Share: The impressions you've received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
  • Search Budget Lost Impression Share: The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low.
  • Search Impression Share: The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive.
  • Search Rank Lost Impression Share: The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank.
  • Search Top Impression Share: The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.
  • Views: The number of times your ads were viewed.
  • ROAS: The amount of revenue earned for each dollar spent on the ad

    Learn more... about Google Ads metrics.
set column order

Column Order

 
To change the display order of metric columns, drag and drop them into the desired order.
  • Avg CPC
  • Avg CPM
  • Avg CPV
  • Avg Pos
  • Clicks
  • Conversions
  • Conversion Rate
  • Cost
  • CTR
  • Impressions
  • Search Absolute Top Impression Share
  • Search Budget Lost Impression Share
  • Search Impression Share
  • Search Rank Lost Impression Share
  • Search Top Impression Share
  • Views
select Ad settings

Ad Settings

 
  • Key Metric: select a metric from the list for display in the graph
    • Avg CPC
    • Avg CPM
    • Avg CPV
    • Clicks
    • Conversions
    • Conversion Rate
    • Cost
    • CTR
    • Impressions
    • Views
  • Currency: If the currency you have set up in Google doesn't pass correctly through Google Analytics to your report, you can change the currency symbol with this setting.
  • Ads Campaigns: select the campaigns that you want displayed in the report
Click the Apply Changes button.



Google Ads Metrics


Ads performance data directly from the Google Ads API* can be viewed in the Google Ads Campaigns report, Insight Graphs, Single Metric Widgets, which can be displayed in branded Marketing Dashboards, Client Dashboards, and scheduled PDF Reports.
* Refer to integration instructions

Metric Options
  • Avg CPC: The average cost per click
  • Avg CPM: The average cost per thousand
  • Avg CPV: The average cost per view
  • Clicks: The number of times a link was clicked
  • Conversions: The number of conversions for all conversion actions that you have opted into optimization.
  • Conversion Rate: The number of conversions divided by total clicks that can be tracked to conversions.
  • Cost: The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
  • CTR: The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
  • Impressions: Count of how often your ad has appeared on a search results page or website on the Google Network.
  • Search Absolute Top Impression Share: The impressions you've received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
  • Search Budget Lost Impression Share: The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low.
  • Search Impression Share: The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive.
  • Search Rank Lost Impression Share: The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank.
  • Search Top Impression Share: The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.
  • Views: The number of times your ads were viewed.

    Learn more... about Google Ads metrics.

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options





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