Documentation > Organic Search > Competitor Analysis

Competitor Rank Comparison

Analyze competitor rank in this side-by-side rank comparison report.

Rank data can be filtered by keywords, keyword tags, and search volume. Custom sort options allow for sort by any of the report columns in ascending or descending order.

Table of Contents

Reports & Tools > Organic Search > Competitor Analysis

Compare Competitors with Side by Side Rank Report

Keyword rank per competitor displays in one table per tracked search engine.

Compare Competitor Rank Change

Enable the Rank Change option and compare the change in rank for all of the track domains by day, week, or month.

Filter Search Engine Results by Keyword Tag & Search Volume

Rank data can be filtered and sorted by Tags to create custom reports per tag or tag group for comparison. Tags can be displayed or hidden.

Tag & Search Volume filters

In this example the keywords have been filtered to exclude those tagged as brand related, and keywords with search volume less than 10,000.

Competitor Rank Comparison with Tags and search volume

Highlight Best Rank per Keyword

Enable "Mark Best Rank" in Report Options > General Settings and the cell containing the best rank per keyword (across all of the tracked domains) will display a green highlight to make it easy to visually determine the best ranking site.

View a SERP Snapshot

To view the SERP Snapshot per keyword for the current day, enable the "SERP Snapshot" setting in Report Options > Display, click the Apply Changes button and then click the snapshot icon corresponding to the keyword you want to view the SERP for.

SERP Snapshot in Competitor Rank Comparison report

Report Options

	Date: Click the calendar icon to select the date
	Display: Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report. Display General Columns: Keyword Tags (to display only specific tags, use the tag filter in the Filters section of report options) SERP Snapshot: display or hide the snapshot of the current day's search engine results per keyword
	Display Rank Columns: Mark Best Rank (highlight the highest rank recorded on any day since the campaign was created) Rank Change: Compare to Previous Day, Week or Month Display Keyword Metrics Columns: Average Monthly Volume (learn more)
	Sort: Sort Field: select the field you want the report to be sorted by Sort Direction: select the sort direction
	Filters: Filter the report based on search volume that is greater than, equal to, or less than a specific value
	Keywords: Select Keywords you want displayed in the report (use the All or None link for quick selection)
	Keyword Tags: Select the tag(s) you want to filter the report results by (optional) Select a Tag Filter: Contains at least one (OR) - this option will include any of the selected keyword tags> Require all selected (AND) - this option requires all of the selected keyword tags in order for the keyword data to display in the report Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.
	Websites: Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites. Note: To add a competitor to a list of websites go to Campaigns in the navigation bar and click on Websites (Learn More)
	Search Engines: Select the search engine(s) you want included in the report Use the up and down arrows to reorder the display of the search engines

Add to PDF Report

PDF Report Settings - Competitor Rank Comparison

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:

report screen, then begin by clicking the Edit button corresponding to the report
PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Competitor Rank Comparison

	Date Expand the Date Options section and in the Show Report data ending on field select one of the following options: first day last day or a specific day of the month or a specific day of the week (when weekly reports are selected) In the of field select one of the following options: this or last In the next field select one of the following options: week month The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example: last day of last month 1st of this month last day of last week If the report is scheduled to be sent every Monday, then the following example would be invalid: Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred). If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid: last day of this month (because it's only the 1st day of the month the report is being sent)
	Display Custom Report Title (optional): displays across the top of the report section. General Display a Keyword Tags by moving the slider to the right. Rank Change: Compare to Previous Day, Week or Month Rank Mark Best Rank (highlight the highest rank recorded on any day since the campaign was created) Keyword Display Average Monthly Volume by moving the slider to the right. (learn more about Keyword Search Volume. Sort Sort Field: select the field you want the report to be sorted Sort Direction: select the sort direction.
	Filters Filter the report based on Search Volume that is greater than, equal to, or less than a specific value. Or leave the value blank to include all Search Volume data.
	Keywords Select all or specific Keywords by adding or removing the check mark next to the Keyword.
	Tags Select the Keyword Tag(s) you want to filter the report results by (optional). Select a Tag Filter: Contains at least one (OR) - this option will include any of the selected keyword tags. Require all selected (AND) - this option requires all of the selected keyword tags in order for the keyword data to display in the report.
	Websites Select the Website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
	Search Engines Select the Search Engine(s) you want included in the report; If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.

Add to Marketing Dashboard

Add to Client Dashboard

Rank Values Explained

No Data Found

If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data. In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well. Clicking the Default Report Settings button usually resolves the issue.

Common causes for 'no data found' message:

Account is new and our rank tracker is gathering data
Invalid date range (e.g., the report start date is older than the campaign creation date)
Keyword / URL combination on report options was not found
within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
Website is new and hasn't been indexed by search engines yet
Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration or webmaster tool documentation)
Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:

New keywords may have been added to the campaign, but not selected. Learn more...
The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web. So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please contact our technical support team.

Campaign Keyword Limit

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Competitor Rank Comparison

Reports & Tools > Organic Search > Competitor Analysis

Compare Competitors with Side by Side Rank Report

Compare Competitor Rank Change

Filter Search Engine Results by Keyword Tag & Search Volume

Highlight Best Rank per Keyword

View a SERP Snapshot

Report Options

Date:

Display:

Display General Columns:

Display Rank Columns:

Display Keyword Metrics Columns:

Sort:

Filters:

Keywords:

Keyword Tags:

Websites:

Search Engines:

Add to PDF Report

PDF Report Settings - Competitor Rank Comparison

Date

Display

Filters

Keywords

Tags

Websites

Search Engines

Add to Marketing Dashboard

Add to Client Dashboard

Rank Values Explained

The meaning of 100+, N/A, N/R, "-" and

No Data Found

Campaign Keyword Limit