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Competitor Rank Comparison



Analyze competitor rank in this side-by-side rank comparison report.

Rank data can be filtered by keywords, keyword tags, and search volume. Custom sort options allow for sort by any of the report columns in ascending or descending order.


competitor rank comparison report

Reports & Tools > Organic Search > Competitor Analysis 

 

Compare Competitors with Side by Side Rank Report

            
 

Keyword rank per competitor displays in one table per tracked search engine.

competitor rank comparison report


Compare Competitor Rank Change

 

Enable the Rank Change option and compare the change in rank for all of the track domains by day, week, or month. 

Competitor Rank Change view


Filter Search Engine Results by Keyword Tag & Search Volume

 

Rank data can be filtered and sorted by Tags to create custom reports per tag or tag group for comparison. Tags can be displayed or hidden.

Tag & Search Volume filters

In this example the keywords have been filtered to exclude those tagged as brand related, and keywords with search volume less than 10,000. 

Competitor Rank Comparison with Tags and search volume


Highlight Best Rank per Keyword

             
 

Enable "Mark Best Rank" in Report Options > General Settings and the cell containing the best rank per keyword (across all of the tracked domains) will display a green highlight to make it easy to visually determine the best ranking site. 

highlight best rank


View a SERP Snapshot

             
 

To view the SERP Snapshot per keyword for the current day, enable the "SERP Snapshot" setting in Report Options > Display, click the Apply Changes button and then click the snapshot icon corresponding to the keyword you want to view the SERP for. 

SERP Snapshot in Competitor Rank Comparison report


Report Options

            
 
Select Date

Date:

  • Click the calendar icon to select the date
Select Rank Tracker Dashboard General Settings

Display:

  • Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report.

Display General Columns:

  • Keyword Tags (to display only specific tags, use the tag filter in the Filters section of report options)
  • SERP Snapshot: display or hide the snapshot of the current day's search engine results per keyword
Show or hide report columns

Display Rank Columns:


  • Mark Best Rank (highlight the highest rank recorded on any day since the campaign was created)
  • Rank Change: Compare to Previous Day, Week or Month

Display Keyword Metrics Columns:

 
Show or hide report columns

Sort:

  • Sort Field: select the field you want the report to be sorted by
  • Sort Direction: select the sort direction
search volume filter

Filters:

  • Filter the report based on search volume that is greater than, equal to, or less than a specific value
select Keywords

Keywords:

  • Select Keywords you want displayed in the report (use the All or None link for quick selection)
select Keyword Tags

Keyword Tags:

  • Select the tag(s) you want to filter the report results by (optional)
  • Select a Tag Filter:
    • Contains at least one (OR) - this option will include any of the selected keyword tags>
    • Require all selected (AND) - this option requires all of the selected keyword tags in order for the keyword data to display in the report 

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

Select Website Domains

Websites:

  • Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
    Note: To add a competitor to a list of websites go to Campaigns in the navigation bar and click on Websites (Learn More)
Select Search Engines

Search Engines:

  • Select the search engine(s) you want included in the report
  • Use the up and down arrows to reorder the display of the search engines




Add to PDF Report

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PDF Report Settings - Competitor Rank Comparison

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