Documentation > Digital Marketing > Call Tracking

Call Tracking Metrics Overview

The Call Tracking Metrics report includes an overview of inbound call statistics, a graph detailing the total number of calls by day and number of unique callers, calls by source and number of new and repeat callers. For statistics and audio recording of individual calls, please access the Call Tracking Metrics Calls Detail report.

Call Tracking Metrics provides call tracking statistics of online and traditional advertising to help marketers analyze ad and call agent performance.

Call Tracking Metrics reports are located in Reports & Tools > Digital Marketing > Call Tracking.

Important! To view this report, you must authorize a connection to a Call Tracking Metrics account.

Call Tracking Metrics data can also be viewed and presented in Insight Graphs, Metric Widgets, and Marketing Dashboards.

Table of Contents

Call Tracking Metrics Overview Report

Example

Overview of Call Stats

The Overview section of this report provides a summary of total calls, total callers, average ring time, average talk time and average call duration for the report period.

Call Tracking Metrics summary of call stats

Calls by Day Graph

The Calls by Day graph provides a visual trend of calls and unique callers by day for the report period. An interactive hover feature enables viewing of statistics for each day.

Call Tracking Metrics calls and unique callers by day

Calls by Source

The Calls by Source section provides a visual chart and table detailing the source, number of calls, number of callers and the source's percentage of all calls.