Rank Ranger Blog

Are you actively using Google Search Console data to get more traffic?

In this episode, Marco Giordano shares how to audit content like an SEO data analyst, including:   

• The setup   
• Defining goals   
• Data cleaning     
• Analysis   
• Insights and implementation     

Your brand SERP is your new business card.

And since brand SERPs became a thing, I often hear the question, how do I get a Google Knowledge Panel for my brand SERP?

Yes, a Knowledge Panel demonstrates your authority to your users.

This question is how do you get one for your business?

To help you out, I’ve done some research into what they are and how they work.

In this post, you’ll learn what they are, what triggers them, and how you can get your own Knowledge Panel.

But before we get into it, let’s start with basic definitions. If you just want to get to the practical steps of how you can generate your own Knowledge Panel, feel free to skip this section.

Are you avoiding these three key link-building mistakes? 

In this episode, Debbie Chew shares three link-building mistakes to avoid, including:

• Not thinking like the recipient of your outreach 
• Over-relying on a single link-building tactic   
• Linking to the wrong pages on your site  

How are you taking advantage of logfiles to improve your SEO?

In this episode, Gerry shares five ways to use logfiles for SEO, including:     

• Seeing how Google looks at your site         
• Parameters   
• Are there subdomains consuming your crawl budget     
• JavaScript and CSS files   
• Response codes

What are the key things that SEOs need to know about PPC?

That's what we're going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In this episode, Navah Hopkins shares five things SEOs need to know about PPC, including: 

• How to use Quality Scores to improve your SEO   
• Audiences versus keywords     
• Auction prices of different channels 
• What SEOs can learn from PPC tools   
• Five rules of engagement for landing pages and conversion tracking

Recently a portion of Yandex's source code was leaked. 

What does that mean to your SEO moving forward?

Think about this…

Understanding their source code will give you a glimpse into the inner workings of the search engine. This gives you an opportunity to analyze the Yandex ranking factors and compare them to those used by Google.

In this post, I’ll break down some of the high-level themes we see as well as show you some unique elements of the algorithms that might change how you do SEO moving forward.

But first, let’s explore why analyzing the Yandex algorithms is so important.

Is your Google business profile fully optimized?

In this episode, Greg Gifford reveals five tips to optimize your Google Business Profile, including:   

• Optimize your business name     
• Add UTMs to your URLs         
• Optimize your categories     
• Questions and answers     
• Google posts

What exactly is entity SEO and how do you use it to boost your SEO?

In this episode, Sara Taher shares six tips to boost your entity SEO, including:   

• Create a topical map   
• Decide on the page/topic     
• Entity research     
• Integrate entities     
• Add internal links     
• Add schema

How is AI impacting Google, how is this impacting SEO, and what can you do about it?

In this episode, Bastian Grimm shares five SEO AI tips to implement straight away, including:

• Content AI tools
• Brainstorming and timesaving
• Generate static imagery
• Generate video
• Prompt optimization

Big announcement.

As you probably know by now, Rank Ranger is a Similarweb company and this puts us in a unique position.

You see, Similarweb’s data is second to none. And we have access to it.

And that brings us to how we bring you search volumes in our rank tracker UI.

Until now, we’ve always used Google’s Keyword Planner search volumes. The reason we did this is that we were looking for accurate data. And since the data comes from Google it’s likely to be accurate.

But over the years it became apparent that Keyword Planner search volumes are severely limiting.

Discover why we changed our search volume data source, what it means to you and how you can get access to it.     

Are you aware of your cognitive biases that may be unconsciously influencing your content publishing decisions?

In this post, Myriam Jessier shares five SEO content biases to watch out for, including:   

• Anchoring
• The illusory truth effect   
• Authority bias     
• The bandwagon effect       
• The Google effect 

Should SEO and Google Ads teams sit in separate camps, never the twain shall meet?

Or can both specialties help each other out? And if so, what can SEOs learn from Google Ads? 

In this episode, Krzysztof Marzec shares three things that SEOs can learn from Google Ads, including:   

• Expected click-through rate     
• Ad relevance   
• Landing page experience