Rank Ranger Blog

On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were... there's no way around making sure the content on your page, its URL, etc. are properly optimized.

Here's a list of 31 essential elements to check in order to get your on-page SEO right!

Get ready and get set as Matthew Woodward joins us as we get into your blog’s performance.

• How to decide on your blog’s identity & purpose (and find your niche)!
• Being active & out there in order to find the right topics for your blog
• Where and how does SEO fit into your blog’s success?

Plus, we take a data-filled look at Google’s core updates to see if they are really that much more impactful than your run-of-the-mill Google algorithm update.

How good is Google at understanding entities?

It's an important question since so much depends on exactly that, especially since Google now profiles sites (i.e., treats them as entities). While Google has some hangups when it comes to understanding entities, it's also made some giant leaps. 

Have a look at how Google is reaching deeper than ever into entities and why it might be on the verge of taking things to a whole new level.

The founder of Klientboost, Johnathan Dane, joins us to share his wisdom on how to optimize those landing pages for Google Ads!

• How to set up your landing pages for optimal Google Ads performance
• How to get users to click that CTA once they move from an ad to your site
• Ad copy or landing page copy? Which is more important & how closely does ad and page content have to align?

Plus, how does Google know which health content is quality and which health content is quack?!

When should you target a Featured Snippet and when is it not worth your while? What queries are open for a serious 'People Also Ask' win? What keywords are more consistent and which are less consistent at bringing up Google's Video Box? Which sites win in the Top Stories carousels and what are the topics and stories that are propelling them?

Learn how you can use our fresh out of the oven SERP Features Monitor to help propel your SERP feature strategy and gain the deepest feature insights you've ever feasted your eyes on!

This week we have master webinar creator, Anton Shulke, the head of Video Content at SEMRush, who comes on to discuss SEO webinar creation:

• Which guests make the best guests & how to handle difficult guests
• Which webinar and video formats are the most engaging
• What technical considerations are the most important when creating a webinar

Plus, we get into some tips for building SEO knowledge and insights!

What if I told you Google unleashed an algorithm update that pushed rank volatility to levels we haven't seen in years, fixed bugs that weren't really fixed while denying their cause only to have that cause accidentally revealed?! You'd think I was nuts, right? Well, that's pretty much what happened in July.

Throw a stream of changes to the Knowledge Panel, Featured Snippets, and Image Search into the mix and you have one absolutely wild month on the Google SERP!

This week the brilliant, the magnificent, the noble, Barry Schwartz will talk SEO shop with us as we get into:

• The state of the SEO industry according to Barry
• The state of Google and its approach to search and the SEOs who optimize for search
• The state of the man himself, we get into what it’s like to be Barry Schwartz!

Plus, is your SEO strategy playing right into Google’s hands?

Google has gotten really good at recognizing entities and how various entities relate to each other. There's no doubt about it. That said, how well can Google truly profile an entity? What happens when an entity has more than one profile? Is Google able to pick up on entity sub-profiles? What if someone is both an actor/actress and a director? What happens when a celebrity goes into politics? How does Google view the secondary profile of these entities?

VP of Content Strategy at AimClear, the great Mark Traphagen will join us to talk about how Google’s shift to being a discovery engine changes the content landscape:

• How does ‘search as a journey’ impact your content creation?
• How can you develop a content strategy that aligns to Google’s tendency to guide users to a greater extent?
• Why having a ‘content mindset’ is more important than ever & how to prioritize your content efforts in this new world of Google!

Plus, we pick apart the latest Google algorithm update, the unconfirmed July 2019 update, which as you shall see was quite… weird.

Almost out of nowhere, Google unleashed one of the most volatile days in SEO history. July 18th, 2019, saw an unprecedented amount of rank fluctuations unlike the industry had seen for years. Yet, the unconfirmed algorithm update left as quickly as it came when rank fluctuations returned to normal levels on a dime.

It all begets the question: Who was impacted and what in the world just happened?

Here's a look at the data on Google's unconfirmed July 2019 algorithm update.

This week we speak to CRO specialist and table tennis champ Dave Hyman all about:

• Which traffic sources convert at the highest rates?
• Site speed, UI, UX… which technical elements can kill your conversions if not optimized correctly?
• What tests to run and how to create surveys to ensure your conversion program is on the right track

Plus, we take a look at PageRank and links and why Google wants to move away from both.