Rank Ranger Blog

Semantic SEO - SEO Trends Part 6


This month’s episode of the SEO Trends for 2021 roundup covers some big topics. All of which could make a fundamental shift in how you do SEO.

Yes, times are changing. SEO is maturing and as SEOs, we must mature with it.

In this post, you’ll learn:
  • Why covering all aspects of a topic will help your site deal with competitive and volatile SERPs
  • What topical relevance is and why it’s one of the most important ranking factors today
  • How semantic SEO will change the way we do SEO (forever!)

How Content Marketing and SEO Work Together


Content marketing is a powerful way to sell.

Content marketers are able to interact with potential customers before they are ready to buy. Instant connection.

However, content marketing is completely ineffective without an effective distribution strategy.

In this post, I’ll show you why implementing a well-thought-out SEO content marketing strategy could power your business for years to come (and how to get started).

How to do SERP Analysis


There is no question, search engines are becoming more and more intelligent with every passing day.

This means optimizing content needs an intelligent approach.

Today, when you do keyword research, you have to do much more than find a keyword with some search volume. You have to also go through a thorough analysis to understand how to rank your content.

How do you do that?

SERP analysis.

In this post, I’ll show you how to easily find big insights just by eyeballing the SERPs. I’ll also show you how your rank tracking software can take your SERP analysis to a new level.

How to Migrate a WordPress Site to Gatsby Without Losing SEO Quality


Migrating a WordPress site to a different provider might seem like a handful but more and more blogs are derailing from what used to be the most popular content management system online. As new technology begins to grow, so do the options, and in recent years, WordPress has faced its fair share of competitors, the most promising of which is Gatsby.

Whilst operating in a relatively similar fashion, there are various reasons why many site owners prefer Gatsby to WordPress.

From functionality and service to the quality of performance and available perks, here is a closer look at both WordPress and Gatsby, followed by a detailed guide on how to safely migrate a WordPress-based site to the Gatsby framework without losing SEO quality in the process.

3 Off-Page Content Marketing Strategies for Local SEO


Local SEO has changed over the years.

The days of simply plugging keywords into a piece of content that you want to rank are gone. Nowadays, your client’s digital marketing strategy needs to be robust and well-thought-out, utilizing various SEO tactics. It’s a lot to keep track of but failing to employ modern techniques leads to disorganized results (if any) that are near impossible to replicate.

What’s more, any number of web analytic tools can help track the SEO metrics you care about. However, to be genuinely effective, digital marketers also need to interpret data quickly, adjust when necessary, and identify opportunities when they arise.

In this post, I’ll get into three basic off-page local SEO strategies to improve your rankings. What’s more, I’ll show you how you can easily manage all of your off-page SEO data in Rank Ranger.

SEO Trends for 2021 - Part Five


In this month’s SEO Trends for 2021, we take a look at one of the most important elements in SEO. In fact, this factor might be more important than all the others.

And that factor is quality.

The reason quality is so important is that quality content is the lifeblood of any search engine. Without it, our user experience would be terrible.

And if the user experience isn’t good, the search engine won’t attract any users.

What’s more, we’ll also discover that site speed and how users interact with your site is rapidly becoming an important part of SEO in general.

In this post you’ll find:
  • How focusing on serving Google users will help you create content that search engines love (rather than chasing after the latest Google updates)
  • Why improving your page authority will give you an edge over your competitors in the crowded SEO market
  • How even though Core Web Vitals metrics are important, they should always be balanced by a good user experience

What is SEO and SEM?


SEO vs SEM. Which is better and why.

Now, before we let them fight it out, perhaps I should mention that SEM and SEO can and in many cases should work together in harmony.

In reality, they are two different sides to the search engine marketing coin but the implementation of each one is completely different.

In this post, I’ll get into:
  • What’s the difference between SEO and SEM?
  • What are the benefits of each?
  • What are the best applications for each?

How to Pick SEO Keywords (That Make a Difference)


There is a point in every SEO's development where you graduate from Google Search Console to a paid Rank Tracking tool.

That point usually comes when you realize that rank trackers don’t just offer you an accurate picture of your rankings, but also give you a host of analytics tools you can use to get a deeper understanding of your rankings.

And who doesn’t love gleaning actionable insights from data?

However, one of the difficulties you might find when making the transition is that Search Console picks keywords for you. Rank Trackers, on the other hand, only give you data based on the keywords you choose.

This leaves you with the difficulty of deciding which keywords to track.

In this post, I’ll show you a tried and tested method of finding laser-focused keywords (so that you don’t waste your time tracking low-impact keywords).

How to Automate Your SEO: A Beginner’s Guide


There is no question, effective SEO can be a gigantic task.

With content marketers flooding the internet with weekly and even daily content it’s becoming more and more difficult to stand out from the crowd.

What’s more, if you regularly publish content your site will rapidly gain in size, making SEO optimization an unwieldy task.

And...

If you imagine an enterprise site with literally thousands of pages, it isn’t difficult to see why SEO automation is a necessary part of your SEO strategy.

With that in mind, in this beginner’s guide to SEO automation I’ll be getting into:
  • What SEO automation is
  • How you can easily get started with SEO automation
  • Some basic tasks you can quickly automate to speed up your SEO process

Why You Need Pixel Rank Tracking for Your SEO


A few months ago I was looking at our Twitter mentions and I saw a Tweet by Christopher Hoffman.

Christopher made three bold points:
  • Rank tracking tools should be tracking pixels and not just rank
  • Rank trackers should also be tracking SERP features
  • As digital marketers, we should adapt our SERP strategy based on what’s ranking on the SERPs

The points he brings up are all crucial for SEO as it stands.

In other words, not understanding this could mean you’re missing out on some obvious opportunities, or worse being left behind by focusing on outdated metrics.

To help you out… In this post, I’ll explain why you must implement pixel tracking and target SERP features in your SEO strategy. I’ll also show you some case studies using Rank Ranger’s pixel tracking secret weapon.

SEO Trends for 2021- Part Four


In this month’s SEO Trends for 2021, we take a deep dive into the human side of SEO.

Yes, as SEOs we all love optimizing pages, applying canonical tags, and trying to figure out the latest algorithms. But, we should never lose sight of the fact that SEO is a form of marketing.

And…

As marketers, we are marketing to people.


People buy your products. People use your services.

So, to help you out...

In this post you will find:
  • Three sound strategies to help you keep control of your organic traffic as Google becomes more competitive
  • How listening to your audience can substantially boost your SEO results
  • How focusing too much on Google algorithms might hurt your SEO in the long run

What is Enterprise SEO?


I have a question for you.

If you were hired to do SEO for a big brand like Cisco Systems or Sony, how would you approach it?

Would you do anything different to any other SEO project?

I mean, the search engines don’t differentiate between small sites and big sites. So would you do anything differently?

In this post I’ll answer:
  • What is enterprise SEO?
  • What is an enterprise SEO strategy?
  • What enterprise SEO tools should you know about?





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