What is the best way to monitor your AdWords competition? Is there even
a best way to monitor your AdWords competition? It's complicated, and anyone that gives you a one-size-fits-all list is just yanking your chain. I don't have all of the answers, and I am not going to pretend that I do. What I do have is a unique take on a piece of the process that might broaden the way you approach monitoring the AdWords field, or, as the title of this piece claims, increase your AdWords IQ.
How have the how major eCommerce sites fared on the Google SERP over the long haul? Rumor has it that some of the biggest players in online retail have suffered majorly in the rankings in the recent past. A notion, that as it turned out, is quite true
.... Let's have a look at the data for e-commerce and all-around retail juggernauts, Amazon, Walmart, and eBay.
A new year in the world of SEO is upon us. Breathe in that new and refreshing air. Can you smell it? The air of change is upon us. Change to rank on the SERP as one long, and I mean seriously long, Google update helped kicked the new year off. Not enough change for you? Not to worry, Google also released a slew of SERP feature tests that dominated the first month of the year. My, my! Aren't we off to a fast start?! Welcome to a new year, welcome to the SERP news for January 2018!
While most of the advice content marketers get revolves around topics such as how to promote on social media or choose the best content automation tools, we've in a way forgotten what it means to be a content marketer. The most basic truth is that content marketers are educators. Creating content means to teach. If a piece of content doesn't teach anyone anything, it's worthless. So how do you go about effectively educating?
In this guide, we'll go through the various formats and types of mobile Knowledge Panels, highlighting what has changed and been upgraded along the way (when applicable of course). We'll also pay special attention to some of the newer formats of the panel as well. So sit back and get ready to explore Google's magnificently malleable mobile Knowledge Panels.
Take a look at the various forms of Local Panel Knowledge Panels Google offers on mobile. Explore the different features Google includes for a variety of different local entities.
Throughout 2017 we reported on what must have been nearly a dozen major SERP feature increases or decreases. These near-constant SERP feature gains and losses piqued my curiosity and made me wonder, just how stable are some of the most important features on the SERP? Is the perception that many features undergo significant fluctuations accurate? Just how volatile are SERP features likes Featured Snippets, Knowledge Panels, Local Packs, and AMP?
While we may be in the new year, we're not done with 2017 just yet. Google closed the year off on the SERP with a heavy hitting algorithm update and some of the most interesting SERP feature tests and upgrades that we've seen all year. Whether it was images in AdWords ads or more content inside Featured Snippets, Google capped the year off in a way that was anything but boring.
Another year in SEO has come and gone and it's time to look back at the stories that helped shape the industry in 2017. From algorithm update bombshells to ever-morphing ad abilities and a hint of mobile-first madness, 2017 definitely had a flavor all of its own.
There were a lot of important changes and updates that had an impact on the industry in 2017. We're both honored and humbled to be a part of reporting and analyzing the big stories that affect the industry. With another year behind us, let's have a look back at some of the weightier findings we brought to the forefront in 2017.
Our mission was to make 2017 unique, so we set off on an adventure to create new tools and reports that would give you additional insight and enlightenment. Along the way we threw in a serious set of new integrations so that you could create a fresh set of custom comparisons. Of all the years we've been bringing you the best in SEO and digital marketing reporting, 2017 was by far the most fun!
November was one wild month on the Google SERP. Google's update to its ccTLD policy sent SERP feature trends into an international whirlwind. On top of that Featured Snippets saw a mobile loss while Knowledge Panels jumped off the charts. If that weren't enough, Google revamped product search on the SERP with what was nothing less than a strategic SERP feature strike force aimed at its retail rivals. This, and a deluge of SERP feature data changes and upgrades!