Rank Ranger Blog

Why Does Google Want to Limit Organic Results?

Organic is old news. If I would have said something like that five years ago, you might be looking at me all cross-eyed. However, in today's SEO world, one in which SERP features dominate, such a statement actually contains an air of viability. I mean, for crying out loud, Google has tested zero organic result SERPs. Why? Why does it feel as if Google is increasingly giving more weight to its own SERP properties? Why would Google even test a SERP with no results?


I have a theory.

SERP News: Google Confirms Another Update & Removes Mobile SERP Pagination

Get set to explore another wild month on the Google SERP as the search engine continues its trend of both confirming algorithm updates (with what is perhaps some ambiguity) and making major changes to what the SERP and its features look like. April, in particular, came with a change that has some serious potential to alter how users interact with sites on the mobile SERP.

From Facebook Flaws to Amazon Supremacy - An Interview with Mordecai Holtz

How will the tech giants handle privacy concerns? Who poses the biggest threat to Google’s empire? Which social media platforms are too saturated? Get an expert understanding of the ever-changing digital marketing landscape in this interview with Blue Thread Marketing co-founder Mordecai Holtz.

What Google's 'More Results' Button Means for You - Winners & Losers

After extensive testing, Google's 'More results' button officially does away with mobile pagination. With the new mobile format users can quickly load the equivalent of another page of search results with just one click and without wait, but what are the consequences? Who benefits from this considerable change to the mobile SERP? Who loses out? What are the implications?

What Do Local Pack Distance Patterns Mean? [Study]

It's funny what you start seeing when you look at enough Local Packs. Stare at enough of them and you'll notice some interesting patterns that highlight Google's emphasis on search location within its local SEO algorithm. What happens however when this pattern is perhaps too prevalent? Is Google over-relying on search location when showing Local Pack results? We'll take a look at a Local Pack listing pattern that has not been previously discussed and delve into the implications.

SERP News: The Arrival of the Mobile-First Index & Another Core Update

Whoa, Nelly! It's here, mobile first indexing! However, that wasn't the only shocker. Do you hear that sound? That's the sound of Google confirming an update to their core algorithm! We'll take a hard look at these big ticket items and all of the notable changes and tests Google ran in the merry month of March.

How to Optimize Your Content Without Sacrificing Pizzazz

Learn how to consider the needs of both your readers and Google when drafting web content. Delving right into the problems that face content creators when trying to engage their readers without befuddling Google, gain some actionable tips to help bring balance to your content. 

Google's Mobile-First Index is Out!

We've noticed some big changes to the HTML structure of the mobile SERP over the last few days. Admittingly, this is not the first time we've seen structural changes to the mobile SERP. Thing is, the last time we did, Google announced that they were significantly testing the mobile-first index. Add on that for the first time in years the structure of the desktop SERP has changed and you have quite the case for asserting that, indeed, the mobile-first index is quite near.

How to Identify and then Repurpose Old Blog Posts

In the fast-paced and dynamic environment of our digital times, content that was relevant just a few months ago (let alone a few years ago) can become yesterday’s news and completely useless. In this post, you'll learn how to identify old blog posts that can be repurposed, as well as how you can update them.

SERP News: Another Google Update, a Featured Snippet Loss, and a New AMP Format

Google was firing on all cylinders last month. The February SERP was just brimming with new data trends and some major changes to both the SERP and the features found on it. Of course, Google threw in an algorithm update of some significance just for good measure. Join me as I explore the ins and outs of the Google SERP for the frigid month of February (unless you're in Australia and the like, where I would imagine February is quite warm).

Rank Ranger and DeepCrawl Partner Up

We've partnered with DeepCrawl to form one of the most formidable SEO alliances in the galaxy! Accessing DeepCrawl within the Rank Ranger software means you have greater access to all of the data pertinent to any SEO campaign (i.e. it's really convenient to have all your data in one place). At the same time, utilizing DeepCrawl within Rank Ranger opens an entirely new reporting world. Get ready for a new take on the site auditing experience.

How to Increase Your AdWords IQ

What is the best way to monitor your AdWords competition? Is there even a best way to monitor your AdWords competition? It's complicated, and anyone that gives you a one-size-fits-all list is just yanking your chain. I don't have all of the answers, and I am not going to pretend that I do. What I do have is a unique take on a piece of the process that might broaden the way you approach monitoring the AdWords field, or, as the title of this piece claims, increase your AdWords IQ.



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