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Top Paid Competitors

The Top Paid Competitors report provides insight into your top competitors ad ranking, exposing which keywords they are focusing their advertising budget on.

Launch the Discovery screen to view keyword, search volume, average cost-per-click and ad position in the search engine results.

Top Organic Competitors report


Top Paid Competitors Report

Top Organic Competitor Report

Top 10 Paid Competitors Graph

View the top 10 sites competing for your keywords with paid AdWords that are displaying in Google's top ad positions. Hover over a bar to view your competitor's Total Average Cost Per Click and the Total Keyword Search Volume.

Top 10 Paid Ads Competitors graph

Top Paid Competitor Advertising Comparison

The comparison table details the Total Search Volume and Total Average CPC, along with the number of Top 20 Keywords of sites successfully competing for the best AdWords positions in the SERPs.

Paid Competitors Ranking in Top 20

This report provides:
  • Total (overlapping Top 20) Keywords
    Number of Campaign Keywords for which the competitor ranked in the paid results.
  • Total Search Volume
    The total amount of the broad number of Google global searches in a month for the specified, overlapping keywords.
  • Total Average Cost Per Click
    The total of the average cost-per-click of all campaign keywords displaying in the top AdWords positions for this competitor.

Top Paid Competitor Discovery

Click the Discovery icon to reveal ad keywords, along with search volume, average cost-per-click and ad position.
Top Ranking Competitor Ads

Competitor Ads for Your Keywords

Hover over a keyword in the Competitor Ad Keywords screen and the actual AdWords ad displays, providing you with your competitor’s advertising copy in addition to the target landing page URL on their site.
Competitor Ad for your keyword

Report Options

Select Keywords


  • Select All or individual keywords
Filter data with Keyword Tags

Keyword Tags:

  • Select keyword tags to filter the report data. 
Keyword tags can be added to individual keywords or in bulk in the Campaign Settings > Keywords screen.
Select a Google Search Engine

Search Engines:

  • Select a Google Global, Google Country-specific or Google Mobile search engine

keyword metrics

Keyword Metrics:

  • Set a Search Volume filter (optional)
Click the Apply Changes button.


Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Reports Settings - Top Paid Competitors

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Top Paid Competitors.


Custom Report Title
(optional): displays across the top of the report section.
  • Limit Results by selecting from the menu the number of results to display. 

  • Show only Competitors with the number of keywords in the Top 20 search results greater than 10, 20, 30, etc. (optional)

Display Columns by moving the slider to the right.
  • Total Search Volume
    The total amount of the broad number of Google global searches in a month for the specified, overlapping keywords.


Enter a value for Search Volume and filtered for:
  • Greater than > 
  • Equal to        =
  • Less than      <
Or leave the value blank to include all Search Volume data. (learn more about Keyword Search Volume).


Select All or individual Keywords.


Filter the report by Keyword Tags by selecting All or individual tags.

Search Engines

Select a Search Engine by clicking the radio button next to your selection.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

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