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Site Explorer Search Gap

The Search Gap analysis tool allows you to compare the performance of keywords across several domains or URLs with options for organic Top 10 and Top 100, as well as paid results for the Desktop search engine.  The tool can also search by URL. The report includes: 
  • Venn chart that shows the relationship between the domains' organically ranked or paid ad keywords
  • Keyword
  • Keyword Difficulty Score
  • Search Volume
  • Average CPC
  • SERP Features that appear in search results for the keyword
  • URLs of the compared domains

Site Explorer Search Gap

Reports > SEO > Site Explorer


Select Parameters

Add Domains and Select Type
Enter a domain URL or a batch of domain URLs, select from Organic (Top 10), Organic (Top 100) or Paid results and click the search icon to launch the report.
Make sure that the entered domain or URL is valid. To check if the domain or URL is valid, paste it into your browser address field. Examples of valid domains or URLs:
search parameters

Compare Domains in Top 10 Organic Results

Top 10 Keyword Performance
In this example, the top 10 results are being compared for 4 domains.

Site Explorer Search Gap top 10

Paid Results Competition Analysis

Compare Domain Paid Results
In this example, Paid results for 4 domains were requested, with another domain excluded from results with paid ads.

search gap paid results

Report Options


report options filters

  • Display or hide the Chart
  • Display or hide the report Table
  • Select the number of results to display per page
choose colors and save

Chart Settings

  • Select a Color Palette for the chart
  • After making any change in Report Options, you must click the Apply Changes button in order update the report

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