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Rank Tracker Dashboard

The Rank Tracker Dashboard report provides you with a complete overview of your primary domain, as well as your competitor URLs, and is rich with options including Rank Change filters, Keyword Metrics, Domain Metrics, Landing Page Metrics including social signals, and more. Multiple view feature allows for customized single domain and competitive views.

Customize Your Dashboard

Add a custom report title, show or hide the display of search engine, domain, landing page, baseline rank, best rank, daily rank change, weekly rank change, monthly rank change, overall rank change and targeted URL columns.

Filter results based on the type of rank change, search engines, display only the top 10, top 20, ... top 100 results, or only certain keyword categories using tags, and compare results to previous day, week or month.

Choose from a variety of:
  • Keyword Metrics: Google AdWords average monthly volume, average CPC, PPC competition, KEI, and algorithm change
  • Domain Metrics: Google Page Rank, Majestic, Ahrefs & Moz
  • Landing Page Metrics: Social Signals 
Data for any keyword and search engine combination can also be displayed in a visual graph.

Use Report Presets Report Presets save multiple report versions to save multiple versions of the Dashboard for each campaign.

When you've customized a report exactly the way you want it, you can save it as the report default settings for your Account, a Profile, only this Campaign or the Client Dashboard that corresponds to the campaign.

Rank Tracker Dashboard

SERP Snapshot and SERP Indicators


When Google displays answer box, breadcrumbs, events, HTTPS URs, local pack map, news, notable online, ratings, search box, site links or video features in the search results for your keyword and site, the Rank Tracker Dashboard places special SERP icons in the URL field to alert you to the special results. Learn more...

SERP Snapshot

Click the Discovery Screen icon SERP discovery screen to display the Top 10 Organic search results for the keyword. Scroll down and discover the Top AdWords Ads and Google Related Search phrases (if Google served any for the selected keyword).

SERP Snapshot in Dashboard

SERP indicators that can be viewed in the Dashboard include:

SERP indicator icons

Dashboard SERP Indicators Example

In this example of the Rank Tracker Dashboard, the URL column is displaying ratings, events, HTTPS and video SERP indicators.

Rank Tracker Dashboard with SERP icons

Competitor Rank Tracking and SERP Features Comparison

In this example, the Competitive View of the Rank Tracker Dashboard provides not only rank, rank change, domain backlinks and page rank, but also an indication of which SERP features displayed in the search engine results for the keyword.

rank tracking competitors

Filter Rank Tracker Dashboard by SERP Feature

In Report Options > SERP Indicators, you can select specific search engine results page indicators and filter the rank tracking report to display only the results that contain one of the selected SERP icons by choosing the "Contains at least one (OR)" option. 

In this example we selected SiteLinks OR Mobile Friendly and so we see all results that contain either of these SERP features.

Rank Tracker Dashboard SERP features

To view only the results that ranked with a particular combination of SERP features, select "Require all selected (AND)". In this example we selected Sitelinks AND Mobile Friendly and can see that there are only 3 results that contain both search engine result page features.     
filter rank tracking report for SERP feature

Single Domain & Competitor Dashboard


Single Domain View

Select Single Domain view from the pull-down menu to view data for selected keywords for a domain per search engine.

SEO Dashboard Single Domain View

Competitive View

Select Competitive View from the pull-down menu to view keyword results for each domain you're tracking.

SEO Dashboard Competitive View

Rank Trend Baseline Comparison

Baseline Comparison

Enable the Baseline and Overall Change columns (in Report Options > Rank Change) to display the overall change between the rank on the 1st day the keyword was added to the campaign* (baseline rank) and the current report date rank.
  * If the keyword did not rank within the maximum supported results tracked by each search engine (refer to our current list of supported search engines for rank depth and additional information) on the day it was added to the campaign, then Baseline displays the first rank recorded by Rank Ranger for the Keyword when it did rank.

Compare Baseline Rank to current Rank

Best Rank

Best Rank

In Report Options > Rank Change section, set Best Rank to Show and a column will be added to the report that displays the highest rank a keyword has achieved since it was first tracked for the primary domain. Compare the best rank with current rank and baseline to gain rank insights.

Rank Change options

Rank Tracker Dashboard Best Rank

Best Rank in Competitive View

Switch to Competitive View and set the Best Rank column to Show, and you'll be able to view the top rank your competitors have been able to achieve for your keywords since you began tracking the campaign.

Best Rank in Competitor View of Rank Tracker Dashboard

Target URLs

Target URL View

This Target URL view is a premium feature that can be built into a custom Enterprise package by request. Targeted URLs are setup in Campaign Settings > Keywords. This feature is especially helpful for large campaigns involving websites with multiple service or location-based sub-directories for businesses like real estate, hotels, restaurant chains, etc.  If this is of interest to you, please contact us.

Dashboard displaying Targeted URL feature

Landing Page Social Signals

Social Signals

Create a report highlighting Landing Page Social Signals by selecting from a variety of Landing Page Metrics

landing page social signals

Rank Performance Graphs

Rank Analysis Graph

Click the graph icon Graph icon opens a graphic display of rank tracker dashboard results for any keyword in the far right column (next to the screen icon) for a visual display of the rank tracker dashboard report data. When the icon is clicked, a graph displays offering a variety of view options. To see the detail of a change hover over any area on the graph for the specific date that you are interested in.

Rank and Visibility
This view displays Google Algorithm updates, any notes you entered relating to this campaign (if set to the display position in Report Options), and the rank and visibility trend over a 6 month period.  The Rank is specific to the keyword and search engine you have chosen. The Visibility Score takes into account all tracked keywords for the campaign on the selected search engine. It will therefore differ from the Rank as it is not specific to one keyword, but rather an average score of visibility for the website.

You can also view this in a larger format in the Visibility Graph (using Tags to target a group of keywords), and create Insight Graphs and Widgets , if you'd like to add it to a PDF report or dashboard as a stand-alone graph.

Dashboard Rank and Visibility Graph

Landing Page
This view provides a visual of changes in the land page that Google served for the keyword over time, and includes Rank and Visibility score.  You can gain further insights by viewing the Landing Page Monitor and Landing Page Daily Snapshot, both located in the Rank Performance reports section.

Dashboard Landing Page Graph

SEO Monitor
This option launches the SEO Monitor located in the Research reports section, which provides up to 20 competitors and their rank trend for the selected keyword over a 30 day period, plus detailed daily SERP snapshots.

Dashboard SEO Monitor Graph

Report Options

Select Date


  • Click the calendar icon to select the date
Select Rank Tracker Dashboard General Settings

General Settings:

  • Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report.
  • Group by: Domains or Keywords
  • Display: select from All Results, Top 10, Top 20, ... Top 100 results
  • Minimum Rank is an optional custom user-defined field that allows you to enter a number to exclude display of keywords that rank better that number. For example, if you want a report to display only the keywords that ranked in position 21 or deeper in the search results, then enter 21 in this field (keywords ranking in the top 20 search results will not appear in the report).  To view the report for all keywords, leave this field blank.
Show or Hide Columns:
  • Search Engine identifier (per row)
  • Domain (URL) per row
  • Landing Page: URL of the page that the keyword ranked for
  • SERP Snapshot: the tool that displays the actual search engine results including SERP features
  • Brand Impact: If you selected Brand Impact: On in your campaign setup to display color-highlighted brand types (e.g. Positive, Neutral or Negative) for your website and competitor URLs you can Show or Hide this feature here.   Also refer to SEO vs. Reputation Management Tracking FAQs for more information)
Sort Options:
  • Sort Field: select the metric you want to sort the report by
  • Sort Direction: select Ascending or Descending

Rank Risk Index

  • Algorithm Change: Show or Hide the display of any Google algorithm changes, that have occurred during the report period, in the individual keyword performance graphs.
Select Keywords


  • Select the Keywords you want included in the report (use the All or None link for quick selection)

Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here. 

Select Keyword Tags

Keyword Tags:

  • Show or Hide the display of Keyword Tags
  • Select the tag(s) you want to filter the report results by (optional)
  • Select a Tag Filter:
    Contains at least one (OR) - this option will include any of the selected keyword tags
    Require all selected (AND) - this option requires all of the selected keyword tags in order for the keyword data to display in the report 
Select Website Domains

Domains / URLs:

  • Choose whether or not to highlight the primary URL (campaign domain) in the report.
  • Show or Hide Targeted URL (this is a premium option that can be built into custom Enterprise packages. Target URLs are added in Campaign Settings > Keywords).
  • Show or Hide URL Tags (tags can be added in Campaign Settings > Websites and are especially helpful when tracking YouTube URLs).
  • Select the websites you want included in the report (use the All or None link for quick selection).
Select Search Engines

Search Engines:

  • Select the search engines you want included in the report
  • Use the up and down arrows to reorder the display of search engines in your report, if desired

Select Rank Change options

Rank Change:

Filter results by selecting one of the following in the Show field:
  • All (No Filter)
  • Positive & Negative Changes
  • Only Positive Ranking Changes
  • Only Negative Ranking Changes
  • Positive & No Ranking Changes
  • Negative & No Ranking Changes
  • No Ranking Changes
  • Compare to Previous: Select Day, Week or Month
Display Columns, Show or Hide:
  • Baseline (the rank on the 1st day the keyword was added to the campaign or if the keyword did not rank within the maximum supported results tracked by each search engine - refer to our current list of supported search engines for rank depth and additional information - on the day it was added to the campaign, then Baseline displays the first rank recorded by Rank Ranger for the Keyword when it did rank.)
  • Best Rank (display the highest rank recorded on any day since the campaign was created)
  • Daily rank change
  • Weekly rank change
  • Monthly rank change
  • Overall Change (the overall change between the Baseline rank and the report date rank)

Note: When a new Campaign or new Keyword is added to Rank Ranger, if the Daily, Weekly or Monthly column is set to Show before that period of time has actually elapsed, then N/A will display in those columns.

Select Keyword Metrics - AdWords, KEI, Algorithm Changes

Keyword Metrics:

Show or Hide the display of:
  • Average Monthly Volume
  • Average Cost Per Click
  • PPC Competition
  • KEI (Keyword Efficiency Index)
  • Rank Risk Index Algorithm Change - if a change exists within the report date period, this displays Google Algorithm changes in red on the column headings, along with the date and name or type of the Google update.
Select Domain Metrics - Google, MajesticSEO, Ahrefs, Moz

Domain Metrics:

Show or Hide the display of:

Google Page Rank
  • Choose from Bar or Number type display
  • Indexed Pages
  • Domain Backlinks
  • Citation Flow
  • Trust Flow


  • Indexed Pages
  • Domain Backlinks
  • Domain Authority
Select Landing Page Metrics Social Signals

Landing Page Metrics - Social Signals:

Show or Hide the display of any of the following social metrics:
  • Facebook Total Shares (The total number of Likes, Shares and Comments)
  • Facebook Likes
  • Facebook Shares
  • Facebook Comments
  • LinkedIn
  • Pinterest
  • Stumbleupon
  • Reddit
  • Delicious
For more detailed data, please refer to our Social Analytics reports.
Show or Hide Events and Notes


  • Show or Hide Notes (Single Date)
  • Show or Hide Notes (Date Range): these are notes with a date range (formerly 'events')
  • Or click the Add Note button to create a new note
SERP Indicators

SERP Indicators

  • Show or Hide SERP icons
Filter Results
  • Display All
  • Require all selected (AND) - select if you want only results that include only all of the selected SERP Indicators (e.g., Featured Snippet AND Mobile Friendly)
  • Contains at least one (OR) - select if you want to view all results that include any of the selected SERP indicators
filter SERP Indicators

Filter SERP Indicators

If you have selected to Filter Results (i.e., not Display All), then check each of the SERP indicators that you to view results for in the report.
  • Breadcrumbs
  • Carousel
  • Structured Snippets
  • Featured Snippets
  • Image Thumbnail
  • Local Result
  • News Result
  • Phone
  • Rating
  • Search Box
  • Sitelinks
  • Video Thumbnail
  • AMP

Classic Widgets

Select to display a Classic Widget at the top of the report

  • Keyword Performance
  • Analytics Overview (requires Google Analytics integration)
  • Analytics Demographics (requires Google Analytics integration)
  • Organic Page Count (requires Google Analytics integration)
  • Rank, Visibility & Traffic (requires Google Analytics integration)
  • Click the Apply Changes button

Save your Report Options as Report Default Settings, learn more...

Save Multiple Views of this report using Report Presets, learn more...

Video: Using the Dashboard


Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Rank Data Export to Google Drive

Export Rank Tracking Report to Google Drive

To utilize the export to Google Drive feature, you must be logged into the Google account for the Drive that is connected to the campaign (learn how to authorize connection to Google Drive and connect Google Drive to a campaign).

In the Rank Tracker Dashboard report, hover over the download icon and select CSV to Drive.
Export Report to Google Drive

Rank Report Export Successful

The exported file displays in the browser and can be opened with a variety of tools or closed and viewed later. 

rank report exported to Google Drive

View Rank Report in Google Sheets

In the above example, I chose to open the rank report data in Google Sheets and am now able to work with that data as needed.
Rank Report view in Google Sheets

View Rank Ranger Campaign Data in Google Drive

After exporting a report from Rank Ranger to Google Drive, you will see a folder for each campaign in that Drive.  You can rename those folders and move them to other locations within that same Drive and Rank Ranger will continue to write to that folder when you export additional reports for that same campaign as long as authorized access exists in your Account & Campaign Settings for that Drive. These folders can be shared with others in the same manner you share any folder in Google Drive.

Rank Ranger campaign folders in Google Drive

Rank Data Files in Google Drive for 1 Campaign

In this example you see the Jeni's Splendid Ice Creams campaign with 3 files; 2 CSV files of the Dashboard report for each reflecting a different date, and 1 Google Sheet file for the date that I opened and edited the CSV file data using Google Sheets. Like all Google Drive files, these files can be shared with others and downloaded to a local computer drive.

Google Drive Files

Google Drive Error

If after clicking the CSV to Drive option, you recieve an error message from Google indicating that you need permission, that indicates that you are not logged into the Google Drive account that is connected to the campaign. You may choose one of two methods to resolve this error:
  • Click the Switch accounts button and select and log into the Google account that is connected to the campaign
  • Change the Google Drive account that is connected to the campaign in the Campaign Settings > Other Integrations screen, to the Google account that you are logged into while working in Rank Ranger.
Google Drive Error

Rank Values Explained

The meaning of 100+, N/A, N/R, "-" and   

The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".

100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.
rank of 500+
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"

N/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

No Data Found

If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data.  In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well.  Clicking the Default Report Settings button usually resolves the issue.

no data found

Common causes for 'no data found' message:
  • Account is new and our rank tracker is gathering data
  • Invalid date range (e.g., the report start date is older than the campaign creation date)
  • Keyword / URL combination on report options was not found 
  • within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
  • Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
  • Website is new and hasn't been indexed by search engines yet
  • Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration, or specific report documentation) 
  • Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:
  • New keywords may have been added to the campaign, but not selected. Learn more...
  • The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web.  So if has results, but Google Mobile does not, you will see results for the keyword in the table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please  contact our technical support team.

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