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On-Page Audit: Keyword Analysis

Search engines can factor keyword density into their formula for determining the degree a web page may - or may not - be relevant to a specific search keyword or keyword phrase. Too many keyword occurrences can signal keyword stuffing and too few keyword occurrences can be an indicator of low significance within the context of the page content. Stuffing too many keywords into a page, or not using the right keywords, can negatively affect your site's SEO.  

Term frequency - Inverse document frequency (TF-IDF) is a numerical statistic used to determine how important a word is in a document. Search engines can use tf-idf as a weighting factor for scoring and ranking webpage content relevance to a user's search query.

Run the On-Page Keyword Analysis on any web page URL before and after content changes, or take advantage of its ability to spy on and effectively check your competitor’s keyword usage and tf-idf.
On-Page Keyword Density Analysis

Generate On-Page Keyword Density Analysis

Navigate to Reports & Tools > Organic Search > SEO Audit Keyword Density Analysis.

Simply enter the page URL, select the page Language and click the button.
Enter URL and run On-Page Keyword Analysis


Analyzing Results

Analyzing the number of times a keyword or phrase appears on a web page vs. the total number of words on that page, we calculate and display the term frequency, TF-IDF, and density percentage.

The report displays the density of the keywords on this page; single and 2-word up to 5-word phrases, if found. Below are some examples of On-Page Keyword Density Analysis results.
Single Keyword analysis

2-Keyword Density
3-Word Phrase Keyword Density

4-Word Phrase Keyword Density

5-Word Phrase Keyword Density

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