Google offers personalized results using many factors, one of these is the location
where the user is searching from (based on their IP address) or the
location the user has entered in their search phrase. Customize your SEO reports by including Local results
, also known as Google Places
or Local Packs
For Top 50 Google Maps results
tracking, please add a separate Google Maps search engine to the campaign.
Please note that when you make Campaign Settings changes, the change will be reflected in the next day's rank tracking results.
Google Local Pack
results are the results that display the physical address
of the business and/or the location on a map. Local results are not
included in the organic search results and must be selected in Campaign
Settings. At the time of this writing, Google is displaying 3 results in the Local Pack - sometimes with a small map and sometimes without - on the first search query results page.
Google Local Pack Results with Small Map and Website URLs
Google Local Pack Results without Map or Website URLs
In this example, Google has provided the website URL in their Website icon and RangerBot is able to match that URL against the domains in the campaign settings if you choose to Include Local Results.
In this case where Google has not provided a link to the website for a listing, there is nothing in the search results for us to match against the campaign domains for the keyword and so we are not able to count them as local results. Since Google made this change, we now offer you the option of an Advanced Search Engine setting that you can use to enter the business listing Title and the local business URL thus providing RangerBot with data to match in the Local Pack results.
Learn more about how to improve your local ranking
in Google Maps and Search results...
Including Local Pack Results in your Campaign Search Engine settings
will cause RangerBot to track and count these non-organic results along with the organic rank results. As illustrated in the example below, the green
numbers represent inclusion of the Local Pack Results
and the red
numbers display regular Organic SERPs
When the Include if Ranked
option is selected in the Local Results settings:
- if the primary domain is found in the Local Pack, then rank tracking records the keyword's rank in the Local Pack.
- if the primary domain is not found in the Local Pack, then the Local Pack is ignored and Organic rank is reported (as shown in the above illustration).
In the Campaign Search Engine Settings, there is an option to include News Results
and if that is enabled then the results in the above image would be counted as rank positions 4, 5 and 6 if Local Results are excluded, and positions 7, 8 and 9 if both Local Pack and News results are included.
Google's summer 2015 version of Local Results reduced the number of results to 3 instead of the old local pack of up to 7 results. Users must now click a link in the Local Pack that's presented on the first search results page in order to view additional results with the business listing and map.
Google Local Business Combo
When someone clicks a link in the Local Pack that's presented on the
first search results page, additional results are displayed in a
different screen and then no longer part of the original keyword search. In this version, 10 to 20 local listings display in the left column and the selected business listing in a format similar to a Knowledge Graph displays on top of a map.
Get Top 50 Google Maps Rank Results
You can obtain rank reporting of the Top 50 Google Maps
results by adding a separate Google Maps
search engine to the campaign in the Campaign Settings > Search Engines