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Campaign Keyword Insights



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The Keyword Insights report provides in-depth analysis per individual keyword tracking in the campaign. The report consists of 7 components:
  • Performance summary table
  • Rank and Visibility trend graph
  • Related Keywords from Google Search
  • Related Questions from Google Search
  • Keyword Finder top results
  • Search Console Related Keywords (requires Search Console integration)
  • SERP Overview report of top 10 competition

Keyword Insights

Reports > SEO > Campaign > Keyword Insights

 

In-depth Keyword Analysis

            
 
Keyword Insights Report

Keyword Insights Report        

Performance Summary & Trends

 
Keyword Performance Summary
At the top of the report a summary of rank, search volume, and keyword difficulty score are presented, along with the number of clicks, impressions and click-through-rate if Search Console has been integrated with the campaign.
            
performance summary and trends

Keyword Trends
In this graph you'll find the rank for the keyword over time, along with the campaign's visibility score trend
Keyword rank and visibility trends


Related Keywords

            
 
Google Related Search Keywords
If Google displays related search phrases for the keyword, then a summary of the keywords is presented, along with the keyword difficulty score (KD) and estimated search volume (Vol).

Related Keywords

If there are more than 5 related keywords, clicking the View all link at the bottom of the table launches the Keyword Research tool filtered for related keywords. Similarly, clicking an individual related keyword's link also launches the Keyword Research tool, which provides related keywords, questions, related topics and keyword finder results for that keyword.

Related Questions

            
 
Google Search Related Questions
If Google displays related questions in search results for the keyword, this report section lists them along with their keyword difficulty score (KD) and estimated search volume (Vol).
 
related questions         

If there are more than 5 related questions, clicking the View all link at the bottom of the table launches the Keyword Research tool filtered for related questions. Similarly, clicking an individual related keyword's link launches the Keyword Research tool, which provides related keywords, questions, related topics and keyword finder results for that keyword.

Keyword Finder

            
 
Discovery of Optimized Search Terms
The top 10 results from Keyword Finder are presented in this section, along with their keyword difficulty score (KD) and estimated search volume (Vol). 

Keyword Finder

Clicking an individual keyword launches the Keyword Insights report filtered for that keyword.   If there are more than 10 results available, you can click the View all link at the bottom to launch the Keyword Finder, with a variety of filter and sort options.

Search Console Related Keywords

             
 
Impression and Click Performance
If Search Console has been integrated with your account and connected to the campaign, then the campaign's keywords are queried against Search Console's data for the website and any matching results are presented in this section of the Keyword Insights report with the number of clicks and impressions.

Search Console Related Keywords


Clicking an individual keyword launches the Keyword Insights report filtered for that keyword. If there are more than 10 results available, you can click the View all link at the bottom to launch the full Search Console Related Keywords report featuring Clicks, Impressions, CTR and Average Position per keyword.

SERP Overview

             
 
Top 10 Competition Analysis
In this section of the report, the search result title and URL are presented for the top 10 ranking pages. Additional data includes notation of the existence of a Google SERP feature for the result, title length, description length, estimated traffic, number of keywords, the top ranking keywords, and the estimated search volume. 

SERP Overview

Report Options

 
date

Date

 
  • Select a report date (this report is limited to 1 date and 1 search engine at a time)
select display settings

Display

 
  • Custom Report Title (optional): enter a title to display at the top of the report on the screen and in white label PDF reports and dashboards.
  • Rank Graph: display or hide the rank and visibility trends graph
select 1 keyword

Keywords

 
  • Select 1 keyword
select 1 search engine

Search Engines

 
  • Select 1 search engine
save Click the Apply Changes button



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