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Website Rank Distribution

The Website Rank Distribution report displays the number of keywords rankings in positions 1st, 2nd and 3rd and up to 50+ in the SERPs, as well as domain strength score, visibility score, backlinks, and social signals for the primary domain and competitor sites.
Website Rank Distribution

Competitive Website Rank Distribution

Analyze Competitors' Rank Distribution

Select multiple domains and switch on the Highlight Primary URL option, to view a competitive website rank distribution report. 

Competitive website rank distribution analysis

Single Domain Rank Distribution

Analyze the Rank Distribution of a Single Domain

Select one domain (the primary or a competitor's) to analyze the rank distribution of that site on all of the tracked search engines. 

Website rank distribution analysis for a single domain

Report Options

Select Date


  • Click the calendar icon to select a report date

Select General Settings

General Settings

  • Enter a Custom Report Title (optional). This title is centered at the top of the report

Show or Hide Options

  • Rank represents the number of keywords that have ranked in the indicated position on the SERP (e.g., Rank 1-3 and 4-10 appear on the first page, Rank 11-20 on the second page, etc.) for the selected website and date
  • No Rank represents the number of campaign keywords not ranking within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information).
  • Score is a representation of the overall strength of the domain
  • Visibility Score is based on the position of ranking keywords in the top 30 search results, and average search volume (Learn more...)
Select Sort Options

Sort Options

  • Sort Field: select report column that you want the report sorted by
  • Sort Direction: select Ascending or Descending
Select Website Domains


  • If you want a green highlight over the primary domain in the report, switch Highlight Primary URL to the on position (as pictured)
  • Select the website(s) to be included in the report (use the All or None link for quick selection)


Select Search Engines

Search Engines

  • Select the search engines you want included in the report
  • Use the up and down arrows to reorder the display of search engines in your report

Select Domain Metrics

Domain Metrics:

Show or Hide the display of

  • Google PageRank (also select Bar of Number format): PageRank is a link analysis algorithm that ranks pages within the Google search engine and determines the importance of the web page, based on a scale of 1 to 10.  
  • Majestic Index Pages: the domain's total number of pages indexed by Majestic
  • Majestic Domain Backlinks: the number of links to the domain as recorded by Majestic
  • Majestic Citation Flow: metric is weighted by the number of citations to the domain
  • Majestic Trust Flow: metric weighted by the number of clickes from a seed set of trusted sites to the domain
  • Ahrefs Indexed Pages:  the domain's total number of pages indexed by Ahrefs
  • Ahrefs Domain Backlinks: the number of links to the domain as recorded by Ahrefs
Home Page Metrics Social Signals

Home Page Metrics

Show or Hide the display of:
  • Facebook Total Shares: the total number of Likes, Shares and Comments not including Clicks
  • Facebook Likes: the number of times that site pages have been liked
  • Facebook Shares: the number of times that site pages have been shared
  • Facebook Comments: the number of times that comments have been made on a site page using the Facebook comment tool
  • LinkedIn: the number of times that site pages have been shared on LinkedIn
  • Pinterest: the number of times that site images have been pinned on Pinterest
  • Stumbleupon: the number of times that site pages have been shared on Stumbleupon
  • Reddit: the number of times that site pages have been shared on Reddit
  • Delicious: the number of times that site pages have been shared on Delicious
Report Default Options Save


  • Click the Apply Changes button.
Save As Default Settings (if desired)
  • Account Default
  • Profile Default
  • Campaign Default
  • WL Portal Default
Refer to Report Default Settings for more information about default setting features and uses.

Please refer to the Report Toolbar and Track tab sections of Navigating Rank Ranger for additional information regarding report views, data export, adding this report to an existing White Label PDF report and more.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

Rank Values Explained

The meaning of 100+, N/A, N/R, "-" and   

The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".

100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.
rank of 500+
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"

N/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

Rank Position Stats Insight Graph

If you want to share rank position statistics in a colorful way in dashboards and PDF reports, you can create a custom Insight Graph using the Rank > Rank Position Stats metric. In this example, rank position trend for one website is demonstrated. 

Insight Graph with rank position distribution

In an Insight Graph, add a Metric and name it, then select:
  • Data Source: Rank
  • Metric: Keyword Position Stats
  • Domain: select a website
  • Search Engine: select a search engine
  • Keyword Tags: select tags to filter the report data (optional)
  • Count Type: select from the list of available rank positions
  • Frequency: select Daily, Weekly, or Monthly

Keyword Position Stats settings

Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

color palette

Chart Display Settings
  • Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
  • Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
  • Set the Date Range and Axis
  • Click the Save button
Learn more about Metric Display Settings and Date Settings.
Insight Graph Display Settings

Top 10 Competitor Rankings Graph
Utilizing the Line chart type, this Insight Graph displays the number of top 10 rankings for a site and its competitors, trending over a 3 month period. Hovering over any point on the graph reveals the number of top 10 positions for the site vs. the competitor sites.
Top 10 competitor rankings

No Data Found

If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data.  In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well.  Clicking the Default Report Settings button usually resolves the issue.

no data found

Common causes for 'no data found' message:
  • Account is new and our rank tracker is gathering data
  • Invalid date range (e.g., the report start date is older than the campaign creation date)
  • Keyword / URL combination on report options was not found 
  • within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
  • Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
  • Website is new and hasn't been indexed by search engines yet
  • Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration, or specific report documentation) 
  • Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:
  • New keywords may have been added to the campaign, but not selected. Learn more...
  • The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web.  So if has results, but Google Mobile does not, you will see results for the keyword in the table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please  contact our technical support team.

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