Search our Knowledge Base

Custom Location Settings

Track site rankings in Google's personalized results by selecting custom parameters such as Google Local and News results, users' language, location, and filters.

Please note that when you make Campaign Settings changes, the change will be reflected in the next day's rank tracking results.

IMPORTANT!  If you select a country-specific search engine (e.g.,,, etc.) do not enter a Country name in the Advanced Search Settings.

Refer to Ranking System Count for an example of the differences in results based on settings.
Advanced Search Settings - Local Results

Advanced Search Settings

Advanced Search Engine Settings

Advanced Search Engine Settings:

  • In the Home > Campaigns screen, locate the campaign for which you want to view local search results.
  • Click the Campaign Settings gear icon.
  • Click the Search Engines tab.
  • Click the Advanced Settings button that corresponds to the desired Search Engine.
Specify a search location

Custom Location Settings:

If you would like to check customized search rankings for a specific location then complete this section. When using a special Google Local search engine (e.g., US Google Loc 1), you may use the Custom Search Engine Name field to change the label that displays for that search engine in the reports.

In the City, State OR Postal Code field, enter the location in one of the following formats for Google Desktop, Google Maps, or Google Mobile in the United States:
  • City, State (e.g., Miami, FL or Manhattan, NY)
  • State (e.g., Florida or New York)
  • Postal Code (e.g., 90210)
For other country-based search engines (e.g., enter only the City or postal code. For example, if you have selected:
  • and you want to track for all of Melbourne, then enter Melbourne. If tracking only for a specific postal code in Melbourne, then enter that (e.g., 3207)
  •, and you want to track for all of London, then enter London. If tracking only for a specific postal code in the London area, then enter that (e.g., WC1N)

For optimal results, we recommend selecting a location from Google's list of supported geotarget locations.
Include Local Results

Include or Exclude Local Results (Local Pack / Places):

The default is set to exclude Local results in the rank count.
  • To include Local Results along with Organic results in rank count, select Include.
  • Enter the Business Name;  RangerBot will search for and report on an exact match of the name entered in this field vs. the Title that displays in the Google listing for the business location.  
    In cases where one campaign has been created for a site that has multiple locations and separate Google Business pages for each location with slightly varying titles you can enter the brand name in parentheses and RangerBot will match any Google Business Page Title that contains the brand name in it.  
    For example, by entering (Capital Grille), Ranger bot will return Local Results for "The Capital Grille", "Capital Grille Wall Street", "The Capital Grille of New Orleans", etc.
  • Enter the Business Page URL (optional); if the Google business listing has been optimized for a URL that is different than the campaign primary URL, you may enter that URL in this field and we will use it as the landing page in your reports for Local Pack results that do not include a URL.
  • Check the Include if Ranked option if you want RangerBot to include local pack results only if the primary tracked domain ranks in the local pack. Selecting this option will ignore the local pack in organic rank count if the primary domain is not found in it.  This means that if there is a local pack holding positions 1, 2 and 3 and the domain you're tracking is in local pack position 3, then your rank tracking reports will show the keyword in position 3.  However, if the domain you're tracking is in organic position 5 and not in the local pack at all, then the reports will show the keyword ranked for position 5 (instead of 8, which would be the default in the case when Local Results is set to Include).

Learn more about Local Pack Results.

Select Google Places Hybrid or Normal Mode

Include or Exclude News Results:

  • The default is set to exclude News results in the rank count.
  • If you want to include Google News Results along with Organic results in Rank Ranger's count, select Include.

Refer to News Results Settings for additional information.


Optional Advanced Settings

NOTE: These Optional Advanced Settings are automatically set to display the optimum results for the selected search engine and campaign. Only change these settings if you specifically want to see results that vary from the default. For example, when is selected the default language is English. If you want to track a different language, such as French, in then you should change the Search Results Language setting.

Select Search Results Language

Search Results Language:

  •  If you want to check search rankings only for a specific language (lr parameter), select it from the menu.

Important! Do not select a language unless it is non-native to the search engine you have selected (e.g., if you selected and you want French search results, then leave this set for All Languages because French is the default for

Select Search Results Country

Search Results Country:

  • To check search rankings only for pages hosted in a specific country (cr parameter), select the country from the menu.
Important! If you have already selected a country-specific search engine like, and you want search results for the UK, then do not change this setting because UK is already the default for that search engine.
Select Search Location Country

Search Location (Country):

  • To check rankings as though you were searching Google from inside a specific country (gl parameter), select the country from the menu.
Important! Only select a Country if it is different than the search engine country (e.g., search engine is USA and you want results based on someone searching from Canada).
SafeSearch Filter

SafeSearch Filter:

Select a SafeSearch filter based on the level of adult content you want to display in search results
  • Off = adult content allowed
  • Moderate = explicit content blocked
  • Strict = adult content blocked

Click the Save button.

Get the ultimate SEO tools with the Rank Ranger Software
Learn More About Rank Ranger