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Bing Webmaster Tools Search Keywords

The Bing Webmaster Tools Search Keywords report displays a combination graph and table detailing a site's Bing search performance. Keywords with the corresponding number of Impressions, Clicks, Click-thru-Rate, Average Click Position, and Average Appearance Position in Bing search display in a sortable table. The multi-axis graph charts the search metrics for each date.

Data provided in this report is without filters, so it displays all Search, all Locations and all Traffic queries. Please note that there can be a delay of approximately 3 days between the time that Bing compiles and releases this data via their API.  Please note that Bing's data storage policy restricts data history to 6 months.

Important! To view this report Bing Webmaster Tools must be configured correctly, please refer to Rank Ranger's Bing integration documentation.

Bing Webmaster Tools Search Keywords report


Bing Webmaster Tools Search Keywords report
Bing Webmaster Tools Search Keywords report

Bing Search Keywords Graph

While viewing the graph, you can hover over any point to view the number of Clicks,  Impressions, and Click Through Rate for a specific date. If you have added Notes or Events to the campaign, they display with the colored background you selected and can be hovered over to read the message.

Bing Page Traffic graph

Bing Keyword Traffic Statistics Table

In this traffic statistics table, you are presented with data for each keyword that a Bing user queried that caused the tracked site to display in the search engine results.  While viewing the report, you can click the arrows at the top of the Impressions, Clicks, CTR, Avg. Click Position,  and Avg. Appearance Position columns to change the sort to ascending or descending order.  You can also click the Add Keyword button to add the keyword to the campaign and begin rank tracking.

Bing Search Keyword analysis

About the Page Metrics
  • Impressions: the number of times the page appeared in search results
  • Clicks: clicks that were directly from search results
  • CTR: the click-through-rate (percentage of impressions that resulted in clicks)
  • Avg. Click Position: the average position the page was in when the link was clicked
  • Avg. Appearance Position: the average search result position for the page

Report Options

Select a custom Date Range


  • Select a report date range (the system default is the past 30 days)

General Setting Options

General Settings:

  • Create a Custom Report Title to be displayed above the chart. 
  • Select the number of Results you want to view per page.
  • Show or Hide the algorithm changes within the graph.
  • Click the Apply Changes button to display the report.
Adding Events and Notes

Events & Notes (optional):

If you have created Events or Notes that apply to the campaign that you'd like displayed in the graph:

  • Show or Hide Events and Notes
  • Add an Events or Notes to the chart
  • Click the Apply Changes button to display the report.


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