The Bing Ads Keywords report provides data on the performance of keywords in the Bing Ad account that has been connected to the domain's campaign in Rank Ranger.
The report includes a graph showing the results associated with the Key Metric you select (clicks, impressions, CTR, or spend) at the top of the report as well as a variety of keyword performance metrics displayed in tabular format.
The graph and tabular presentations of Bing ads data can be either displayed or hidden based on the user's preference, and like all Rank Ranger reports, the report can be added to client dashboards
, marketing dashboards
, or automated PDF reports
that are sent by email.
In order to view this report, you must authorize a connection to a Bing Ads account
The Bing Ads Keywords Performance Graph
displays the results associated with the Key Metric you select in the Report Options (e.g., clicks, impressions, CTR, or spend) for the date range you have selected.
The Ads Keyword metrics table displays the following metrics for each keyword: ad impressions, ad clicks, CTR (click through rate), conversions, conversion rate, CPA (cost per action), average CPC (cost per click), average ad position, total ad spend, revenue, return on ad spend and the keyword match type (Exact, Phrase or Broad).
The table can be sorted by any of the columns by clicking on the header of the column you want to sort by either in ascending or descending order.
Bing Ads Reports & Graphs
A white label marketing dashboard
can be used to highlight Bing Ads performance.
In this example, a text box is used to introduce the report that includes an interactive Insight Graph
of Bing Ads PPC performance, followed by the Bing Ads Keywords report trending impressions in the performance graph, and a table displaying all available metrics (you may choose to highlight specific metrics and hide others).