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Ads Daily Explorer

The AdWords Daily Explorer makes it possible to view competitor paid ads for all keywords that are tracking in your Rank Ranger campaign.

AdWords Daily Explorer
Located in Reports & Tools > Paid Search > Competitive Insights

Daily Competitor Paid Ads

Discover Competitor Ad Copy and SERP Position
The AdWords Daily Explorer provides a table of the ads displayed in search results for the campaign's keywords. Included in the report are:
  • Keywords
  • Search Volume
  • Average Cost Per Click (CPC)
  • Domain the ad is linked to
  • Ad Title, Landing Page URL and Ad Content 
  • Ad Location (top, middle or bottom of the SERP)
  • Ad Position

AdWords Daily Explorer

Local Ad Competition

Local AdWords Results
When selecting a local search engine and custom location in the campaign's settings, it's possible to obtain ads for the target location as displayed in this example.

AdWords Daily Explorer

Report Options

select report date


  • Select a report date
select general settings

General Settings

  • Enter a Custom Report Title (optional) to be displayed across the top of the report on screen and in PDF reports and Dashboards
  • Limit the number of results as desired
select keywords


  • Select the Keywords that you want included in the report (use the All or None for quick selection)
select keyword tags

Keyword Tags

  • Select the Tag(s) you want to filter the report by (optional)
select a search engine

Search Engine

  • Select a Google Search Engine
keyword filter Keyword Metrics
  • Set a Search Volume filter: greater than, less than, or equal to a specific search volume (optional)
  • Click the Apply Changes button

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Adwords Daily Explorer

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: AdWords Daily Explorer.


In the Show Report data ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)


Custom Report Title (optional): displays across the top of the report section.

Limit Results by selecting a number from the menu.


Enter a value for Search Volume and filtered for:
  • Greater than > 
  • Equal to        =
  • Less than      <
Or leave the value blank to include all Search Volume data. (learn more about Keyword Search Volume)


Select All or individual Keywords.


Filter the report for Keyword Tags by selecting All or individual tags.

Search Engines

Select a Search Engine by clicking the radio button next to your selection..

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

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