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AdWords Daily Explorer



The AdWords Daily Explorer makes it possible to view competitor paid ads for all keywords that are tracking in your Rank Ranger campaign.

AdWords Daily Explorer
 


Daily Competitor Paid Ads

 
Discover Competitor Ad Copy and SERP Position
The AdWords Daily Explorer provides a table of the ads displayed in search results for the campaign's keywords. Included in the report are:
  • Keywords
  • Search Volume
  • Average Cost Per Click (CPC)
  • Domain the ad is linked to
  • Ad Title, Landing Page URL and Ad Content 
  • Ad Location (top, middle or bottom of the SERP)
  • Ad Position

AdWords Daily Explorer



Local Ad Competition

            
 
Local AdWords Results
When selecting a local search engine and custom location in the campaign's settings, it's possible to obtain ads for the target location as displayed in this example.

AdWords Daily Explorer



Report Options

 
select report date

Date

 
  • Select a report date
select general settings

General Settings

 
  • Enter a Custom Report Title (optional) to be displayed across the top of the report on screen and in PDF reports and Dashboards
  • Limit the number of results as desired
select keywords

Keywords


  • Select the Keywords that you want included in the report (use the All or None for quick selection)
select keyword tags

Keyword Tags


  • Select the Tag(s) you want to filter the report by (optional)
select a search engine

Search Engine

 
  • Select a Google Search Engine
keyword filter Keyword Metrics
  • Set a Search Volume filter: greater than, less than, or equal to a specific search volume (optional)
  • Click the Apply Changes button





Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             


Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Adwords Daily Explorer

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: AdWords Daily Explorer.


Date



In the Show Report data ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

General Settings



Custom Report Title (optional): displays across the top of the report section.

Limit Results
Choose a number from the dropdown menu for the preferred number of results to display in the report. 

Keywords



Select all or specific Keywords by adding or removing a check mark next to the Keyword.

Tags



Filter the report by Tags by selecting specific tags.

Search Engines



Select a specific Search Engine by expanding the dropdown menu.

Google AdWords



Filter Results 
Enter a value for Search Volume and filtered for:
  • Greater than > 
  • Equal to        =
  • Less than      <
Or leave the value blank to include all Search Volume data. (learn more about Keyword Search Volume)

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.



After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 



Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.



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