Search our Knowledge Base
Search

Performance Summary Widget



The Performance Summary provides a quick visual overview of a campaign's rank distribution, visibility and traffic and is a great visual tool to use at the top of White Label PDF reports.

Visibility is based on the position of ranking keywords and average search volume. The Visibility Score takes into account all tracked keywords for a campaign, but can be adjusted to exclude certain keywords or search engines, however the default settings will show the average of all keywords across all search engines being tracked in a campaign.

The website Traffic graph displays traffic for the selected time period - if Google Analytics data is available for that time period. To view this graph, Google Analytics must be configured correctly (please refer to our Google Analytics integration documentation).
Rank Progress Performance Summary
 

Screenshots

 
The Performance Summary includes a Rank Distribution table, Visibility graph and Traffic graph.

Rank Distribution

The Rank Distribution report displays detailed rankings for the selected keywords that rank for the website on the selected search engines in the first through 5th pages of the SERPs.

Rank Distribution table


Visibility

The Visibility Score takes into account all tracked keywords for a particular campaign for the selected search engine(s) and, therefore, differs from the Rank as it is not specific to a keyword, but rather an average score of visibility for the website.  Hover over any point in the graph to view the visibility score for a specific date.

Performance Summary Visibility Graph


Traffic
The website Traffic graph displays traffic for the selected time period providing Google Analytics data is available for that time period.    Hover over any point or number in this interactive graph to view the number of visits on any date.
To view this graph, Google Analytics must be configured correctly (please refer to our Google Analytics integration documentation).  
Performance Summary Traffice Graph


 

Report Options

 
Select date range

Date:

  • Click the calendar icon to select the report date range.
Enter custom title

General Settings:

  • Enter a custom report title, if desired.
Select Keywords

Keywords:

  • Select the Keyword(s) you want reflected in the Rank Distribution table.
keyword tags

Keyword Tags:

  • Select the Keyword Tag(s) you want reflected in the Rank Distribution table.
select search engines

Search Engines

  • Rank Distribution: select the Search Engine data you want reflected in the Rank Distribution report.
  • Visibility: select the Search Engine data you want reflected in the Visibility graph.


Click the Apply Changes button.


Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             


Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Performance Summary

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Performance Summary.

Date



Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report.

In the next field select one of the following options:
  • days
  • weeks
  • months
  • years
In the ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

Display



Custom Report Title (optional): Displays across the top of the report section.

Keywords



Select the Keyword(s) you want reflected in the Rank Distribution table.

Tags



Select the Keyword Tag(s) you want reflected in the Rank Distribution table.

Search Engines



Rank Distribution: select the Search Engine data you want reflected in the Rank Distribution report.

Visibility: select the Search Engine data you want reflected in the Visibility graph.

If multiple Search Engines are selected, you have the option to change the display order by clicking the arrow next to the Search Engine and dragging it into the desired order.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.



After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 



Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.



Get the ultimate SEO tools with the Rank Ranger Software
Learn More About Rank Ranger