The In Search SEO Podcast


The In Search SEO Podcast 

 


Who said SEO podcasts can't be insightful and entertaining?! Welcome to The In Search SEO Podcast by Rank Ranger! 


Each and every week your host Mordy Oberstein brings you the latest data, news, and trends coming out of the SEO industry, but with a twist of lemon! Keep up on Google's latest changes, updates and get insight into what it all means with this fast-paced and never-dull take on search marketing developments! 

Tune in each week for a new interview with the SEO industry's leading thought leaders. Get tips on everything from local search to link building to content marketing! Gather up insights to help develop a broader understanding of search engine optimization in order to create a thriving SEO strategy!  

Look for an all-new episode of The In Search SEO Podcast each Tuesday! 

To automatically keep up with the podcast, be sure to subscribe on iTunes


In Search [Episode 31]: Black Hat SEO Beyond the Taboo


Today we speak with Glasgow’s most prominent SEO expert, the straight-talkin' Craig Campbell about the myths of black hat SEO:

  • Can black hat SEO techniques be effective if done properly?
  • Where are the lines between white hat and black hat SEO? Is black hat SEO's bad reputation justified?
  • Is it really "immoral?”

Plus, we look at a new level of customization on the Google SERP!

In Search [Episode 30]: How to Build Your E-A-T Profile


In this episode, we welcome the fantastically fantastic Alli Berry of the Ascent to talk all about E-A-T - "Expertise, Authoritativeness, Trustworthiness.”

  • The difference between expertise, authority, & trust
  • How to build up your E-A-T profile for different types of YMYL sites
  • Beyond the bio, how to build up your authorship credibility

Plus, we dive into some data on the latest Google Update, the June 2019 Core Update!

In Search [Episode 29]: The Right Language for the Right UX


Big time guest this week as we welcome Stoney deGeyter who shares his wisdom on the right language for the right UX:

  • Creating language to deal with Google’s multiple intent targeting 
  • The right language for the right UX for both traditional AND voice search
  • The role of UX within Google’s algorithm


Plus, we breakdown the mobile’s SERP’s new design… Are organic result favicons really a win for sites?

In Search [Episode 28]: How to Analyze & Approach Google's Algorithm Updates


The great SEO experimenter and innovator Dan Petrovic hits the airwaves with us to explore the deep dark depths of Google’s algorithm:

  • Is there something new brewing within Google’s algorithm?
  • Are Google’s confirmed updates a red herring that distract us from even bigger algorithmic changes?
  • What’s the best way to approach a Google update?

Plus, we look at rank stability trends over the past few years to see if maybe there is something deeper to Google’s recent "quiet” period!

In Search [Episode 27]: The Power of the Full Stack Writer for Your SEO & Marketing!


We have an amazing show for you! Content all-star Kameron Jenkins comes on to talk about the ever-versatile full stack content writer.

  • The advantages of having a content generalist over a content specialist
  • How to find balance when writing any and all forms of content
  • How content marketers can compensate for a lack of topical knowledge

Plus, we analyze the implications of the announcements made at Google I/O 2019 and Google Marketing Live!

In Search [Episode 26]: How to Effectively Build Local Links

We speak to link building maven Garrett French all about local link campaigns:

  • How to target a local site for link outreach
  • Making even the blandest local business a linkable proposition
  • Making sure your local link campaigns are diverse and location appropriate

Plus, we take a look at the development of Google’s Topic Layer in the Knowledge Panel

In Search [Episode 25]: Mastering the Consumer's Search Journey with Intent Analysis

In this episode we talk to Jeannie Hill, the founder of Hill Web Creations all about intent & how it shapes the consumer's search journey:

  • The role of intent in the consumer's path towards conversion
  • Addressing consumer bias as part of the intent equation
  • The advantage of targeting intent gaps

Plus, we discuss the possibility of Google heavily monetizing Google My Business.

In Search [Episode 24]: Best Practices When Utilizing Google Ads Automation

Joining us is Zack Bedingfield of CallRail who shares his wisdom on all things automation inside of Google Ads:

  • What should you automate in your Google Ads campaigns? What shouldn’t you?
  • What automation works best for what Where is the future of Google Ads automation heading!

Plus, we talk about the long term impact of Featured Snippets on your site’s traffic.

In Search [Episode 23]: What Local Google Features Are We Too Easily Passing Over?

Joining us is Niki Mosier of SEER Interactive to get us caught up on the hidden world of local SERP features.

  • What to consider when creating Google Posts
  • What local features are we all forgetting about & how can you capitalize on them?
  • Where we stand in tracking local SERP feature progress

Plus, we take a hard look at how advantageous it is for multinational companies to focus on voice search.

In Search [Episode 22]: How to Optimize Your LinkedIn Account for SEO

In this episode, we welcome LinkedIn expert Yoel Israel of Wadi Digital who discusses:

  • What you can do to get your LinkedIn and your business's LinkedIn profile on the Google SERP
  • Getting your LinkedIn content noticed
  • How to make your LinkedIn profile more "linkable”

Plus, we analyze the effectiveness and purpose of getting into a Google update at the site level.

In Search [Episode 21]: Pay to Play? Is Organic Search, Social Media, & Branding Dying?

In this episode, we welcome the world-renowned Lukasz Zelezny who discusses all things "organic" with us:

  • Why organic search is stronger than ever
  • Organic brand building
  • What still works on social media without having to pay for it

Plus, we delve into how machine learning has changed what keyword research should look like!

In Search [Episode 20]: From KPIs to Voice Search - How to Get Content Marketing Right

In this episode, we welcome content strategist supreme Liraz Postan who:

  • Analyzes the latest trends in content & voice search
  • Breaks down which content marketing KPIs are worth your while
  • How to consider your audience’s post-click behavior

Plus, we bite into some of the data we analyzed on the March 2019 Google Core Update!



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