Keyword Research

How to Use Google Trends for SEO


Google Trends is an excellent free tool that can be used to boost your SEO.

It shows you what people are thinking about throughout the world at a specific time. It can spot all types of events, ranging from local to global, small to big, and everything else.

This online research tool analyzes search data samples to measure user interest on various topics and presents it all as a graph.

Google Trends can also store tons of information from as far back as 2004. All this data is updated in real-time thanks to the expansion of the search giant back in 2015. 

Let’s learn more about Google Trends so that you can use it to its full potential and get the right insights for your customers and their interests.

Keyword Research: Metrics that Matter (And When to Follow Your Gut)


When creating content with the goal of attracting traffic from Google, keyword research is a must.

Good keyword research will not only inform you what users are typing into Google, but it will also inform you what questions users want answered. Including answers to these questions in your content is the first step in creating high-performing content.

Find out, what numbers matter when performing research, and where you should trust your gut when it comes to creating content.

How to Find the Right Keywords - SEO Foundations


Research. It’s simply not possible to run a thorough promotion plan without first doing some solid research: audience research, content research, and so on.

The same holds true for SEO. Everything rests on solid and substantial keyword research. It’s the bones of search marketing. But where do you start when doing keyword research? How do you find the most pertinent keywords and topics?

Here are the basics of how to do keyword research so that you can start the process of getting your web content on the right track!

How to Use Google Keyword Planner for SEO (Complete Guide)


If you want to reach a wider audience, drive more traffic to your site, and increase conversions then you definitely want to rank higher on the Google SERP! For you to rank higher and bring in more traffic, the very first thing you need to do is keyword research.

Lucky for you, the 'keyword research road' is not overly complicated (at least it doesn't have to be). 

Here's how you can access and use Google's very own free and powerful keyword research tool... Keyword Planner! 

What Advanced Keyword Research Should Look Like


Oh no! Here comes another post boding how to do [insert SEO tactic]! I bet they just took whatever standard tips and just regurgitated them! But you know better than that by now! In fact, this is the first "how to do [whatever in foundational SEO process]" that I've written (I think). Which means, there's a good reason. A lot has changed in SEO. These changes have been so subtly dramatic that I believe it has created a new mold for executing some solid keyword research.

How Brands and Content Creators can use Keyword Research to Perform Brand Analysis

Considering the broad economic value that brands can carry, performing thorough brand analysis is an essential and common business practice. As odd as it sounds, keyword research is a viable and potent way to perform brand analysis. For those of you who may be skeptical of the ability of keyword research to serve as a valuable tool to analyze brand power, allow me to demonstrate!



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