The year kicked off with a slew of Featured Snippet changes and it now continues with Google, the search engine of search engines, adding some hefty elements to its local SERP features. As it has done so the search engine may have stepped into a bit of "Featured Snippet controversy" along the way.
Here is the March 2019 edition of the SERP News!
Welcome to an all-new year for the SERP News! To kick start 2019 Google gave us multiple changes to Featured Snippets while a bug has kicked AMP results off the mobile SERP! At the same time, we've added a new segment of local data to our SERP Feature Trackers that lets you see the scope of hotel Local Packs. Might I add that January also saw the first algorithm update of the year!
Let's dig in, shall we?
November did not disappoint as Google unleashed a series of SERP feature data downgrades amid not one, not two, but three algorithm updates all while officially doing away with organic results in certain instances! During the month we also saw multifaceted Featured Snippets show up in all-new places, hotel Local Packs become picture perfect, and AMP Stories get an advertising addition.
Here we go, yet another month of all sorts of changes to the Google SERP and the features found on it! In the great month of October, we were privy to see Google start to roll-out its 20th birthday updates, the coming of an all-new way to hunt down the best hotel, and some more Google update action (yep, more updates... again). I've also got an exclusive look at the first set of data on the relatively new Explore Panels!
There was no major Google algorithm update this past month that shook up the entire SEO community. Instead, we got a few shorter "bursts" of rank volatility that had their own story to tell. On top of that, mobile indexing multiplied by immense proportions, Chrome's update brought us more direct answers, and a good dozen or so SERP feature tests and changes popped up.
Oh, and Google announced a slew of some pretty big changes that could change the entire way we think about search and go about optimization vis a
vis the user's experience.
August was a month for the Google SERP record books and it's not all thanks to the monster of an update that rolled-out. Yes, the early August Google Update, commonly referred to as the Medic Update, was massive and I'll surely discuss it and how it has changed the name of the game in many ways. However, one of the most exciting things to develop over the month has been Google Posts and it's move towards independence.
Welcome to the SERP News covering August 2018!
When it rains it pours, or in SEO terms, when Google showers us with changes to the SERP, it follows them up with even more adjustments! The June SERP's big-ticket momentum rolled right into July as the SERP continued to evolve at break-neck speed... a Speed Update that is. Not only did the search engine roll out its highly anticipated mobile speed update, but it made a splash with some serious SERP feature shifts and a series of tests to hotel Knowledge Panels that make all previous tests look like child's play!
Image Thumbnails, a mobile SERP favorite, are now present on far more SERPs than they had been just days ago. The proliferation of the thumbnails on the mobile SERP does not appear to be a simple across the board increase in the SERP feature. Rather, the data indicates that the uptick is heavily due to the feature now being relevant to local queries on mobile.
Here we go again! Google shakes up the SERP with an unexpected move that saw YouTube lose some significant organic visibility (among a slew of other implications that seem to keep piling up). Not only that, but June gave us more information on two major Google mover and shakers, the mobile-first index
and the Speed update. Oh, and there was another onslaught of SERP feature changes.
In what was all but one fell swoop Google has largely done away with Video Thumbnails on the desktop SERP. In its place, the search engine is favoring a video carousel that has until this point been mainly relegated to mobile. Perfectly merging two worlds, the move over to the carousel not only offers a new look for the desktop
SERP, but brings a whole host of implications for both sites and YouTube creators. Let's have a look at what exactly is going on.
Not too shabby. At least, that's my sentiment when looking back on the moves Google made on the May 2018 SERP. After analyzing the changes made to the Google SERP over the course of the month, I'm left wondering where we are heading and what is Google pushing towards? Not that most of us are not always concerned about those two questions, but there were quite a few tests that seem uniquely "interesting." Add on a major change to meta-descriptions and the continued push towards a mobile-first world, and we have ourselves quite the month for this, the latest edition of the SERP News.
Get set to explore another wild month on the Google SERP as the search engine continues its trend of both confirming algorithm updates (with what is perhaps some ambiguity) and making major changes to what the SERP and its features look like. April, in particular, came with a change that has some serious potential to alter how users interact with sites on the mobile SERP.