Get set to explore another wild month on the Google SERP as the search engine continues its trend of both confirming algorithm updates (with what is perhaps some ambiguity) and making major changes to what the SERP and its features look like. April, in particular, came with a change that has some serious potential to alter how users interact with sites on the mobile SERP.
It's funny what you start seeing when you look at enough Local Packs. Stare at enough of them and you'll notice some interesting patterns that highlight Google's emphasis on search location within its local SEO algorithm. What happens however when this pattern is perhaps too prevalent? Is Google over-relying on search location when showing Local Pack results? We'll take a look at a Local Pack listing pattern that has not been previously discussed and delve into the implications.
Whoa, Nelly! It's here, mobile first indexing! However, that wasn't the only shocker. Do you hear that sound? That's the sound of Google confirming an update to their core algorithm! We'll take a hard look at these big ticket items and all of the notable changes and tests Google ran in the merry month of March.
We've noticed some big changes to the HTML structure of the mobile SERP over the last few days. Admittingly, this is not the first time we've seen structural changes to the mobile SERP. Thing is, the last time we did, Google announced that they were significantly testing the mobile-first index. Add on that for the first time in years the structure of the desktop SERP has changed and you have quite the case for asserting that, indeed, the mobile-first index is quite near.
Google was firing on all cylinders last month. The February SERP was just brimming with new data trends and some major changes to both the SERP and the features found on it. Of course, Google threw in an algorithm update of some significance just for good measure. Join me as I explore the ins and outs of the Google SERP for the frigid month of February (unless you're in Australia and the like, where I would imagine February is quite warm).
How have the how major eCommerce sites fared on the Google SERP over the long haul? Rumor has it that some of the biggest players in online retail have suffered majorly in the rankings in the recent past. A notion, that as it turned out, is quite true
.... Let's have a look at the data for e-commerce and all-around retail juggernauts, Amazon, Walmart, and eBay.
A new year in the world of SEO is upon us. Breathe in that new and refreshing air. Can you smell it? The air of change is upon us. Change to rank on the SERP as one long, and I mean seriously long, Google update helped kicked the new year off. Not enough change for you? Not to worry, Google also released a slew of SERP feature tests that dominated the first month of the year. My, my! Aren't we off to a fast start?! Welcome to a new year, welcome to the SERP news for January 2018!
While we may be in the new year, we're not done with 2017 just yet. Google closed the year off on the SERP with a heavy hitting algorithm update and some of the most interesting SERP feature tests and upgrades that we've seen all year. Whether it was images in AdWords ads or more content inside Featured Snippets, Google capped the year off in a way that was anything but boring.
Another year in SEO has come and gone and it's time to look back at the stories that helped shape the industry in 2017. From algorithm update bombshells to ever-morphing ad abilities and a hint of mobile-first madness, 2017 definitely had a flavor all of its own.
There were a lot of important changes and updates that had an impact on the industry in 2017. We're both honored and humbled to be a part of reporting and analyzing the big stories that affect the industry. With another year behind us, let's have a look back at some of the weightier findings we brought to the forefront in 2017.
November was one wild month on the Google SERP. Google's update to its ccTLD policy sent SERP feature trends into an international whirlwind. On top of that Featured Snippets saw a mobile loss while Knowledge Panels jumped off the charts. If that weren't enough, Google revamped product search on the SERP with what was nothing less than a strategic SERP feature strike force aimed at its retail rivals. This, and a deluge of SERP feature data changes and upgrades!
Accessing country-specific Google search results has been turned a bit on its head recently. When Google announced that you could not use a specific ccTLD to access a country's search results, international SEO underwent a dramatic change. Though, in typical Google fashion, accessing international search results was not the only thing to change. With the domain change, Google changed the data trends of some of the most important features on the SERP across the globe. Beyond the inherent interest in tracking such changes, these alterations present both new SERP feature trends as well as insight into the very domain-level change Google made in late October.