Digital Marketing

How to Increase Your AdWords IQ

What is the best way to monitor your AdWords competition? Is there even a best way to monitor your AdWords competition? It's complicated, and anyone that gives you a one-size-fits-all list is just yanking your chain. I don't have all of the answers, and I am not going to pretend that I do. What I do have is a unique take on a piece of the process that might broaden the way you approach monitoring the AdWords field, or, as the title of this piece claims, increase your AdWords IQ.

The Forgotten Truth about Content Marketing

While most of the advice content marketers get revolves around topics such as how to promote on social media or choose the best content automation tools, we've in a way forgotten what it means to be a content marketer. The most basic truth is that content marketers are educators. Creating content means to teach. If a piece of content doesn't teach anyone anything, it's worthless. So how do you go about effectively educating?

The Authoritative Guide to Google's Mobile Knowledge Panel

In this guide, we'll go through the various formats and types of mobile Knowledge Panels, highlighting what has changed and been upgraded along the way (when applicable of course). We'll also pay special attention to some of the newer formats of the panel as well. So sit back and get ready to explore Google's magnificently malleable mobile Knowledge Panels.

Google Mobile Local Knowledge Panel 101

Take a look at the various forms of Local Panel Knowledge Panels Google offers on mobile. Explore the different features Google includes for a variety of different local entities.

How Volatile are Google's SERP Features?

Throughout 2017 we reported on what must have been nearly a dozen major SERP feature increases or decreases. These near-constant SERP feature gains and losses piqued my curiosity and made me wonder, just how stable are some of the most important features on the SERP? Is the perception that many features undergo significant fluctuations accurate? Just how volatile are SERP features likes Featured Snippets, Knowledge Panels, Local Packs, and AMP? 

How Google Plans on Dominating Product Searches

What would Google do just to siphon some product search volume away from its retail rival? How far would it go? What tactics would it resort to? With Amazon under no real threat of having its kingdom toppled, Google has taken dramatic action to make sure it expands its piece of the retail pie. What might surprise you is how Google's going about doing cutting itself a larger slice of the retail pie, right under your nose.

Tracking Algorithm Updates in the RankBrain Era - Mistakes to Avoid {Case Study}

Month in and month out, industry news sources report on what seems to be a constant stream of rank fluctuation events. In such an environment, it's easy to become fixated on a website's single visibility spike (or hit) and attribute the site's fluctuations to a single algorithmic act and declare insight victory. But that's not how Google's algorithm updates really work. 

In this case study, I'll highlight why analyzing a site's fluctuations in relation to one specific update often creates an incomplete picture that discounts Google's overall algorithmic relationship to the site (i.e. get ready for some myth busting action).

How to See International Google Search Results without a VPN

At the end of October Google made a huge change that had an enormous ripple effect on international SEO. No longer can you enter a specific Google ccTLD in order to see how search results appear in different countries. Meaning, you can no longer enter a country-specific Google search engine URL into the browser with the hope of seeing the SERP for that country. Google is now showing you results for your location, no matter what. Thus, you would need a VPN in order to see Google SERPs from various countries... or do you? Here's how you can easily view Google search results internationally without using a VPN.

The Future of Google's Revenue Strategy

Google's very own SERP features provide it with a subtly powerful way to supplement its traditional form of income, i.e. ads. In fact, there are some unique advantages to garnering income via SERP features that ads can't provide Google with. Such advantages could be why Google has bolstered those features that do currently, and may in the future, provide it with additional sources of revenue. In fact, I would be so bold as to say that in-feature revenue is the future of Google's monetization strategy. Here's why.

Understanding Google's Mobile SERP Strategy

Google not only has totally unique SERP features on mobile, but also quite often trends those that also appear on desktop differently than it does on mobile. The fundamental premise of this study is that by isolating the instances where Google diverges from its desktop SERP feature patterns, the search engine's entire stance on the mobile web slowly emerges. Working under the assumption that any mobile data divergence is purposeful and meaningful, mobile's unique SERP feature trends work to illuminate Google's overall relationship to the mobile SERP.

My Takeaways from brightonSEO September 2017

For those of you who could not make the recently held brightonSEO conference, I wanted to share some overall takeaways and highlight some of the sessions I enjoyed the most. The conference is massive, and obviously I did not hear all of the great speakers. As such, this is not some sort of definitive list, but rather a spotlight on the sessions I personally enjoyed the most during my first trip to the conference.

The Complete Guide to Featured Snippets

Featured Snippets are short, direct answers shown by Google at the top of the first page of search results in response to search queries in the form of questions, or which imply a search for specific information. Recently, the race to grab Featured Snippets has turned into somewhat of a feeding frenzy in the SEO industry. This article provides you with insights into what Google is looking for, valuable statistics and guidelines on how to "win" Featured Snippets.



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