Liraz Postan

Liraz Postan

Founder and CEO
LP Marketing Services Inc.
Location
Israel
Website
Bio
Liraz is an international SEO and content expert, helping brands and publishers grow through search engines. She is Outbrain's former SEO and Content Director and previously worked in the gaming, B2C and B2B industries for more than a decade.
Posts

SEO Optimization for WordPress


WordPress is an excellent CRM-designed platform to help you optimize your content for SEO.

It's packed with up-to-the-minute tools that help users build, structure, and publish content while maintaining SEO.

But, building a site on WordPress alone won't put you on the top of search engines. There are many things you need to take into consideration if you want your website to rank high and boost relevant content for your audience.

In other words, when WordPress gives you the opportunity - you have to seize it.

To help you with this, we've curated the most effective tips for WordPress SEO. If you're ready to put in the work and bring your pages to the first page then let's get right into it.

Read Entry

How to Identify and then Repurpose Old Blog Posts


If you’re in the writing world, you probably understand how challenging it is at times to come up with new and relevant topics.

Some blogs are so good that they can stand the test of time. But, behind those blogs is an idea, and ideas are bulletproof! So, next time you’re struggling to present your audience with something meaningful, consider scraping through your archives.

Careful, though - reusing old content is tricky and oftentimes, it can be like playing with a loaded business gun.

Stay tuned to learn how to identify and then repurpose old blog posts the right way!

Read Entry

7 On-Page SEO Tips to Enhance Your User Experience


On-page SEO is crucial for the success of any website. It doesn’t matter whether you’re working on an existing one or launching a new one - on-page SEO strategies apply to all websites.

On-page SEO optimization is a powerful tool that helps your site rank higher on Google. Not just that, it also adds more value and interaction from every visitor to your website; increases content quality, keyword targeting, and more.

However, nailing that on-page SEO is easier said than done, and we can start by saying that it’s all in the details.

In this blog post, we’ll focus on seven effective ways to improve your on-page SEO that also enhances user experience.

Read Entry

How Content Marketing and SEO Work Together


Content marketing is a powerful way to sell.

Content marketers are able to interact with potential customers before they are ready to buy. Instant connection.

However, content marketing is completely ineffective without an effective distribution strategy.

In this post, I’ll show you why implementing a well-thought-out SEO content marketing strategy could power your business for years to come (and how to get started).

Read Entry

How to Migrate a WordPress Site to Gatsby Without Losing SEO Quality


Migrating a WordPress site to a different provider might seem like a handful but more and more blogs are derailing from what used to be the most popular content management system online. As new technology begins to grow, so do the options, and in recent years, WordPress has faced its fair share of competitors, the most promising of which is Gatsby.

Whilst operating in a relatively similar fashion, there are various reasons why many site owners prefer Gatsby to WordPress.

From functionality and service to the quality of performance and available perks, here is a closer look at both WordPress and Gatsby, followed by a detailed guide on how to safely migrate a WordPress-based site to the Gatsby framework without losing SEO quality in the process.

Read Entry

How to Automate Your SEO: A Beginner’s Guide


There is no question, effective SEO can be a gigantic task.

With content marketers flooding the internet with weekly and even daily content it’s becoming more and more difficult to stand out from the crowd.

What’s more, if you regularly publish content your site will rapidly gain in size, making SEO optimization an unwieldy task.

And...

If you imagine an enterprise site with literally thousands of pages, it isn’t difficult to see why SEO automation is a necessary part of your SEO strategy.

With that in mind, in this beginner’s guide to SEO automation I’ll be getting into:
  • What SEO automation is
  • How you can easily get started with SEO automation
  • Some basic tasks you can quickly automate to speed up your SEO process


Read Entry

Learn Python for Better SEO: Here’s How


Learning Python can drastically improve the quality of your SEO.

By abandoning Excel and the use of spreadsheets you can use it to automate the implementation process of machine learning algorithms and leveraging APIs.

Primarily intended to amplify coding readability, Python can come in handy when optimizing a website’s SEO. To show you exactly how this can be done, here is a detailed guide on learning Python for SEO and implementing the right tools along the way.

Read Entry

Bing SEO: Higher Optimization Awaits!

SEO takes on a major role in the world of digital marketing.

When we think of SEO, though, Google seems to be the first thing that comes to mind. For those of you who might have forgotten - Google isn’t the only search engine out there.

Microsoft’s Bing, for instance, is the second most used search engine in many countries worldwide. According to Statista - Bing captured 6.5% of the global search market in July 2020.

Also, according to ComScore, traffic converts better at Bing's Network and their audience spends 6.8% more money online than Google searchers.

No matter where your loyalty lies, through this blog post we’ll get deeper into the advantages that come with using Bing.

Read Entry

The Beginners Guide to Pinterest SEO


A picture is worth a thousand words!

That’s the philosophy behind Pinterest, and the sole reason the digital image pinboard gained so much popularity. Pinterest has more than 250 million monthly users and has emerged as the biggest social media site that acts as a digital pinboard.

But why did Pinterest become so popular? What makes it stand out from the other social media sites? What makes it so interesting?

In this blog post, you’ll learn how to use Pinterest SEO in your favor and get your brand noticed by relevant audiences - which just might be the game-changer for your business!

Read Entry

How to Use Google Trends for SEO


Google Trends is an excellent free tool that can be used to boost your SEO.

It shows you what people are thinking about throughout the world at a specific time. It can spot all types of events, ranging from local to global, small to big, and everything else.

This online research tool analyzes search data samples to measure user interest on various topics and presents it all as a graph.

Google Trends can also store tons of information from as far back as 2004. All this data is updated in real-time thanks to the expansion of the search giant back in 2015. 

Let’s learn more about Google Trends so that you can use it to its full potential and get the right insights for your customers and their interests.

Read Entry

Google Advanced Search Guide


How well do you know Google search?

The question may have caught you off-guard, as you're likely thinking about how simple it is. All you need to do is browse to the Google homepage, type in your question, and with that, you're done, right?

Though you only see a small, fixed amount of search results at any time, looking at the total number often reveals millions of hits. The chances are that most of those results have nothing to do with what you want to see.

What if there was a way for you to focus on the information you wanted while stripping away all the noise?

It's time for you to meet Google Advanced Search. When you finish reading this, you'll never look at Google the same way again.

Read Entry

How to Use Canonical Tags: Practical Tips


Canonical tags aren’t new. Although they've been around since 2009, they are still highly relevant today.

Implementing them correctly can really boost your SEO. So, why do many site owners fail to implement canonical tags?

The reluctance to add them may be attributed to a lack of understanding of what they are, what their purpose is, and how to implement them.

I wanted to provide some knowledge and understanding regarding canonical tags as a whole. In addition to this, I’ll give you some practical tips that may prove to be incredibly useful when incorporating canonical tags into your SEO strategy.

Read Entry

How to Monitor Your Backlinks


The digital world is growing at an alarming rate.

With each passing day, we find new and improved ways to grow our online businesses, such as off-page optimization.

One of the most effective ways to increase your online business is through backlinks.

In this beginner's guide to backlink tracking, I'll be sharing how to manage your backlinks effectively.

Read Entry

What is Schema Markup and How to Get Started



Schema markup is one of the most underutilized aspects of SEO.

Not implementing it could mean missing out on big SEO opportunities. For instance, implementing schema markup could dramatically increase your site's chances of achieving rich snippets.

Results with rich snippets generally tend to get higher click-through rates which could lead to more traffic and even higher rankings. This guide is an introduction to schema markup and how it can be used to boost the visibility of your website on SERP.

Read Entry

Should You Be Afraid of Bounce Rates?


Bounce Rate is one of those new-age SEO terms that seemingly came out of nowhere to confuse everyone in the content marketing industry.

As much as you may not like the idea, you're eventually going to have to add Bounce Rate to your search optimization dictionary, whether for yourself or for your clients.

Google's definition of a bounce is that it is a "single-page session."

What does that mean and how does it affect your site performance. In this post, I'll be giving you everything you need to know about Bounce Rates and why you need to know it.




Read Entry

How to Perform a Site Audit: A Complete Guide



So you’ve got a new website. It’s fab! Like, really, you’re showing it to all of your friends and colleagues, printing new business cards... but nothing really happens. You’ve got some visitors coming in, but something seems to be stuck. What are you missing?

SEO is essential for marketers and is a primary focus of inbound marketing. Since everyone else is already doing it, you should be too. When you don’t, you’re inadvertently losing sales or missing out on them.

However, it’s hard to know where to start. The good news is that a simple assessment of your website is the first step, and it’s quite easy to do with an SEO audit. This allows you to see how your site ranks and what you can do to improve those statistics. In this post, you'll learn what to do and when to do it.

Read Entry

What Is a Google Penalty (and How to Recover From One)


Nothing can be worse for a site than being hit by a manual action! But what exactly are Google's manual action penalties? How do they differ from ranking losses at the hands of an algorithm update? More than that, how do you go about getting out the penalty box and removing the grasp that a manual action has over your site, your revenue, and your life?! 

Read Entry

The Best Free SEO Tools Money Can't Buy


When it comes to search engine optimization, there are seemingly endless tasks to complete. You have both on-page and off-page considerations, as well as content audits, competitor research, tracking and monitoring, and technical issues. Of course, once that is done, you’ll have to do plenty of research on keywords, find out what the competition is using, and much more.

There are some really great tools every marketer decides on paying for but you can find some of the best SEO tools for free, which can help with a variety of tasks.

Read Entry

SEO Foundations: How to Find the Right Keywords


Research. It’s simply not possible to run a thorough promotion plan without first doing some solid research: audience research, content research, and so on.

The same holds true for SEO. Everything rests on solid and substantial keyword research. It’s the bones of search marketing. But where do you start when doing keyword research? How do you find the most pertinent keywords and topics?

Here are the basics of how to do keyword research so that you can start the process of getting your web content on the right track!

Read Entry

Off-Page Optimization (A Beginners Guide)


Are you struggling to rank higher on Google even though you’ve double and triple-optimized everything under the sun? If you’ve mastered the content on your page the problem might be your off-page SEO... or lack of it. Let's get into what off-page SEO is and how can use it to bring your rankings up! 

Read Entry

The Complete Guide to ASO (App Store Optimization)


Apps are insanely popular. Since 2017, the number of apps developed and found in Google Play and the Apple App Store has grown massively. In fact, statistics suggest that there are at least 2.8 million apps out there!

With that many apps, there is bound to be serious competition no matter what vertical your app falls into. Given the saturation of apps, it can seem almost impossible for your app to stand out and entice people. Well, worry no more (or just a bit less) – there is a way to help your app thrive! The answer is called ASO or app store optimization.

Here is everything you need to know about ASO!

Read Entry

How to Optimize YouTube Videos: SEO Foundations


Creating YouTube videos has become one of the most effective ways to promote anything online. While pictures speak a thousand words, videos can convey whatever message you want to get across much faster. Whether it be a tutorial on how to fix your washing machine or a review of the latest Hollywood blockbuster, video is the dominant media!

But how do you ensure your content is what YouTube users initially see? How do get your content towards the top of the YouTube results? After all, there’s no sense in creating videos no one is able to find or watch!

Read Entry

How to Use Google Keyword Planner for SEO (Complete Guide)


If you want to reach a wider audience, drive more traffic to your site, and increase conversions then you definitely want to rank higher on the Google SERP! For you to rank higher and bring in more traffic, the very first thing you need to do is keyword research.

Lucky for you, the 'keyword research road' is not overly complicated (at least it doesn't have to be). 

Here's how you can access and use Google's very own free and powerful keyword research tool... Keyword Planner! 



Read Entry

The Ultimate On-Page SEO Checklist


On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were... there's no way around making sure the content on your page, its URL, etc. are properly optimized.

Here's a list of 31 essential elements to check in order to get your on-page SEO right!

Read Entry
Start your free trial